Tide Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tide Powder sales on Amazon US totaled 1,185,000 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $17,263,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 49.7% of revenue, while a typical listing is priced at $15.97. The keyword itself pulled 22,418 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the tide powder Top 50 moved 11,760,950 units and $179,042,088 in cumulative sales — an average of 980,079 units and $14,920,174 per month. Monthly throughput topped out at 1,341,100 units in June 2026 and dipped to 643,100 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Tide Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 11.6% MoM
Monthly Revenue 2026/07
$17.3M
▼ 19.4% MoM
Top 10 Market Share 2026/07
56.5%
Tide Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tide powder listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 670,000 units and $8,576,500 in July 2026 — 56.5% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tide Powder' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tide Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tide is the best-performing tide powder brand in July 2026, moving 170,000 units across 3 ASINs for 25.4% of Top 10 volume. OxiClean follows with 160,000 units (23.9%), ahead of SHOUT on 100,000 units (14.9%).
With 7 brands splitting the Top 10 and 64.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.48 to $20.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tide
3 ASINs in Top 10
25.4%
Units
170K
Revenue
$3.8M
Avg. price
$20.18
B0BJMV9BXJ
$24.67·★4.8·277.1K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70KB0BNWCTNYN
$17.94·★4.8·72.3K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60KB0BNWF3PGX
$17.94·★4.8·34.2K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40K
OxiClean
2 ASINs in Top 10
23.9%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.4K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
SHOUT
1 ASIN in Top 10
14.9%
Units
100K
Revenue
$335K
Avg. price
$3.48
B000VDX2SS
$3.48·★4.7·19.3K revsSHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Units sold100K
Trending Tide Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CJH9DRM6 booked 50K units at $19.95, with ▲ 0.0% MoM change. On the growth side, B0FXNPJ6W4 leads positive momentum with ▲ 2900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Price
$19.95
Rating
4.5
Reviews
7.6K
Latest month sales
B0BNWF3PGX
Tide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Price
$17.94
Rating
4.8
Reviews
34.2K
Latest month sales
B0FXNPJ6W4
ARIEL Laundry Detergent Powder, with Freshness of Downy Scent, Laundry Detergent for Deep Cleaning & Tough Stains, 4.3 kg, 96 Loads
Unlock to view ASIN details and product titles
Price
$14.84
Rating
4.7
Reviews
144
Latest month sales
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