Throwing Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Throwing Knives sales on Amazon US totaled 17,550 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $355,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 61.0% of revenue, while a typical listing is priced at $27.92. The keyword itself pulled 25,609 Amazon queries over the same period (▲ 7.1% MoM).

Zooming out to the 12-month window ending July 2026, the throwing knives Top 50 moved 265,600 units and $5,901,167 in cumulative sales — an average of 22,133 units and $491,764 per month. Monthly throughput topped out at 49,550 units in December 2025 and dipped to 10,900 in May 2026, leaving the latest reading 21.7% lower than August 2025.

265.6KTotal units sold · Last 12 months
$5.9MTotal revenue · Last 12 months
25.6K▲ 7.1% MoM
Monthly search volume
$27.92Avg. price · July 2026

Throwing Knives Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales22.4K
Revenue$464.9K

2025/09

Sales23.4K
Revenue$535.3K

2025/10

Sales21.6K
Revenue$506.2K

2025/11

Sales32.1K
Revenue$785.5K

2025/12

Sales49.5K
Revenue$1.1M

2026/01

Sales15.5K
Revenue$359K

2026/02

Sales15.5K
Revenue$353.2K

2026/03

Sales14.6K
Revenue$354.1K

2026/04

Sales18.9K
Revenue$392.4K

2026/05

Sales10.9K
Revenue$217.1K

2026/06

Sales23.7K
Revenue$453.3K
17.6K

2026/07

Sales17.6K
Revenue$355.1K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

17.6K

▼ 25.9% MoM

Monthly Revenue 2026/07

$355.1K

▼ 21.8% MoM

Top 10 Market Share 2026/07

74.6%

See the Top 10 ASINs driving 74.6% of sales

Throwing Knives Market Share & Sales Concentration on Amazon US — July 2026

The most-sold throwing knives listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 39.9% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 13,100 units and $216,487 in July 2026 — 74.6% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Throwing Knives' on Amazon

July 2026
ASINSIGHT Logo
74.6% Volume Share 13.1K units sold
61.0% Revenue Share $216.5K estimated
Free Beta

Is 74.6% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B007HAE5GQ 39.9%
B000IXG44U 5.7%
B085JXWCBP 5.1%
B0BYP86GXG 5.1%
B086MSSP9W 4.6%
Others 39.6%
#1
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor

B007HAE5GQ

Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor

$11.89· 4.6·52.5K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$82.9K

latest month

Monthly Trend

12-month trend

#2
Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade

B000IXG44U

Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade

$17.84· 4.7·19.3K reviews
Monthly Sales

1K

▼ 66.7%

vs. prior month

Revenue

$19.4K

latest month

Monthly Trend

12-month trend

#3
Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool

B085JXWCBP

Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool

$42.55· 4.7·3.2K reviews
Monthly Sales

900

▼ 10.0%

vs. prior month

Revenue

$38.3K

latest month

Monthly Trend

12-month trend

#4
GOOD WORKER Butterfly Knife - Balisong Trainer - Black Practice Butterfly Trainer with Sure Spring Latch - Balisong Knives NOT Real NOT Sharp Blade - Full Stainless Steel CSGO Fidget Toy K19 B

B0BYP86GXG

GOOD WORKER Butterfly Knife - Balisong Trainer - Black Practice Butterfly Trainer with Sure Spring Latch - Balisong Knives NOT Real NOT Sharp Blade - Full Stainless Steel CSGO Fidget Toy K19 B

$14.99· 4.3·639 reviews
Monthly Sales

900

▼ 10.0%

vs. prior month

Revenue

$13.6K

latest month

Monthly Trend

12-month trend

#5
Grand Way Black Practice Trainer with Durable Build – Safe Cool Design – Training Tool – CSGO Fidget Toy – Perfect for Boyfriend, Father, Son, Teens – Birthday Gift Idea K10 B

B086MSSP9W

Grand Way Black Practice Trainer with Durable Build – Safe Cool Design – Training Tool – CSGO Fidget Toy – Perfect for Boyfriend, Father, Son, Teens – Birthday Gift Idea K10 B

$14.99· 4.3·2.3K reviews
Monthly Sales

800

▼ 11.1%

vs. prior month

Revenue

$11.6K

latest month

Monthly Trend

12-month trend

#6
Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included

B07D8QC7ZW

Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included

$19.99· 4.7·4.1K reviews
Monthly Sales

600

▲ 0.0%

vs. prior month

Revenue

$12K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Throwing Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Smith & Wesson is the best-performing throwing knives brand in July 2026, moving 8,000 units across 2 ASINs for 61.1% of Top 10 volume. Mossy Oak follows with 1,000 units (7.6%), ahead of Gerber on 900 units (6.9%).

With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.87 to $42.55, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

61.1%
24.4%
Smith & Wesson
Mossy Oak
Gerber
Other brands
1

Smith & Wesson

2 ASINs in Top 10

61.1%

Units

8K

Revenue

$102.3K

Avg. price

$14.87

  • Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor

    B007HAE5GQ

    $11.89·4.6·52.5K revs

    Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor

    Units sold7K
  • Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade

    B000IXG44U

    $17.84·4.7·19.3K revs

    Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade

    Units sold1K
2

Mossy Oak

2 ASINs in Top 10

7.6%

Units

1K

Revenue

$20.6K

Avg. price

$20.99

  • Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included

    B07D8QC7ZW

    $19.99·4.7·4.1K revs

    Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included

    Units sold600
  • Mossy Oak 14-inch Bowie Knife, Hunting Knife with Wood Handle | Full-tang Fixed Blade, Leather Sheath, Hunting Knives for Camping, Hiking, Survival

    B01EYCEA5A

    $21.99·4.6·5.8K revs

    Mossy Oak 14-inch Bowie Knife, Hunting Knife with Wood Handle | Full-tang Fixed Blade, Leather Sheath, Hunting Knives for Camping, Hiking, Survival

    Units sold400
3

Gerber

1 ASIN in Top 10

6.9%

Units

900

Revenue

$38.3K

Avg. price

$42.55

  • Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool

    B085JXWCBP

    $42.55·4.7·3.2K revs

    Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool

    Units sold900

One Amazon dataset. Two ways to use it.

Every number in this throwing knives report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|