Throwing Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Throwing Knives sales on Amazon US totaled 17,550 units in July 2026 (▼ 25.9% vs. the prior month), generating an estimated $355,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 61.0% of revenue, while a typical listing is priced at $27.92. The keyword itself pulled 25,609 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the throwing knives Top 50 moved 265,600 units and $5,901,167 in cumulative sales — an average of 22,133 units and $491,764 per month. Monthly throughput topped out at 49,550 units in December 2025 and dipped to 10,900 in May 2026, leaving the latest reading 21.7% lower than August 2025.
Throwing Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.6K
▼ 25.9% MoM
Monthly Revenue 2026/07
$355.1K
▼ 21.8% MoM
Top 10 Market Share 2026/07
74.6%
Throwing Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold throwing knives listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 39.9% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,100 units and $216,487 in July 2026 — 74.6% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Throwing Knives' on Amazon
July 2026









Is 74.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend

B000IXG44U
Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
1K
▼ 66.7%vs. prior month
$19.4K
latest month
12-month trend

B085JXWCBP
Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool
900
▼ 10.0%vs. prior month
$38.3K
latest month
12-month trend

B0BYP86GXG
GOOD WORKER Butterfly Knife - Balisong Trainer - Black Practice Butterfly Trainer with Sure Spring Latch - Balisong Knives NOT Real NOT Sharp Blade - Full Stainless Steel CSGO Fidget Toy K19 B
900
▼ 10.0%vs. prior month
$13.6K
latest month
12-month trend

B086MSSP9W
Grand Way Black Practice Trainer with Durable Build – Safe Cool Design – Training Tool – CSGO Fidget Toy – Perfect for Boyfriend, Father, Son, Teens – Birthday Gift Idea K10 B
800
▼ 11.1%vs. prior month
$11.6K
latest month
12-month trend

B07D8QC7ZW
Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included
600
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Throwing Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smith & Wesson is the best-performing throwing knives brand in July 2026, moving 8,000 units across 2 ASINs for 61.1% of Top 10 volume. Mossy Oak follows with 1,000 units (7.6%), ahead of Gerber on 900 units (6.9%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.87 to $42.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smith & Wesson
2 ASINs in Top 10
61.1%
Units
8K
Revenue
$102.3K
Avg. price
$14.87

B007HAE5GQ
$11.89·★4.6·52.5K revsSmith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
Units sold7K
B000IXG44U
$17.84·★4.7·19.3K revsSmith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
Units sold1K
Mossy Oak
2 ASINs in Top 10
7.6%
Units
1K
Revenue
$20.6K
Avg. price
$20.99

B07D8QC7ZW
$19.99·★4.7·4.1K revsMossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included
Units sold600
B01EYCEA5A
$21.99·★4.6·5.8K revsMossy Oak 14-inch Bowie Knife, Hunting Knife with Wood Handle | Full-tang Fixed Blade, Leather Sheath, Hunting Knives for Camping, Hiking, Survival
Units sold400
Gerber
1 ASIN in Top 10
6.9%
Units
900
Revenue
$38.3K
Avg. price
$42.55

B085JXWCBP
$42.55·★4.7·3.2K revsGerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool
Units sold900
Trending Throwing Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01HNJCY36 leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B06VST3ZDJ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B01HNJCY36
Cold Steel Leatherneck S/F Trainer
Price
$11.99
Rating
4.7
Reviews
1.4K
Latest month sales

B06VST3ZDJ
Cold Steel 12 Inch Long Black Carbon Steel Professional Throwing Knives (3 Pack)
Price
$29.99
Rating
4.2
Reviews
634
Latest month sales

B01AALWNGM
Cold Steel Sure Flight Sport BLACK ,One Size
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
256
Latest month sales
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