Thorne Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thorne Protein Powder sales on Amazon US totaled 694,000 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $32,300,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 51.9% of revenue, while a typical listing is priced at $53.57. The keyword itself pulled 20,410 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the thorne protein powder Top 50 moved 7,480,800 units and $333,684,563 in cumulative sales — an average of 623,400 units and $27,807,047 per month. Monthly throughput topped out at 778,000 units in June 2026 and dipped to 372,100 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Thorne Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
694K
▼ 10.8% MoM
Monthly Revenue 2026/07
$32.3M
▼ 9.6% MoM
Top 10 Market Share 2026/07
59.1%
Thorne Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thorne protein powder listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 14.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $16,770,300 in July 2026 — 59.1% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thorne Protein Powder' on Amazon
July 2026
Is 59.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0DVWKPJ32
THORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
30K
▲ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B01KKEECLS
PBfit Classic Peanut Butter Powder 30 Oz, Peanut Spread with 8g Protein | Real Roasted Peanut, Gluten-Free, 60 Calories, Protein Powder, Low Fat, Pantry Staple, Smoothie, Oatmeal
20K
▼ 50.0%vs. prior month
$239K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thorne Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing thorne protein powder brand in July 2026, moving 130,000 units across 2 ASINs for 31.7% of Top 10 volume. vital proteins follows with 90,000 units (22.0%), ahead of Orgain on 60,000 units (14.6%).
With 7 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
2 ASINs in Top 10
31.7%
Units
130K
Revenue
$5.5M
Avg. price
$40.00
B07978VPPH
$44.00·★4.7·17.8K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100KB0DVWKPJ32
$36.00·★4.7·17.8K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 30 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold30K
vital proteins
1 ASIN in Top 10
22.0%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Orgain
1 ASIN in Top 10
14.6%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
Trending Thorne Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B099J2SWXV booked 20K units at $35.49, with ▲ 100.0% MoM change. On the growth side, B0BJLBD427 leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0BF5STD3J close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$35.49
Rating
4.6
Reviews
20.7K
Latest month sales
B0BJLBD427
Body Fortress Super Advanced Whey Protein, Chocolate, 1.78 lbs | Flavor: Chocolate, Immune Support, Muscle and Strength Development
Price
$29.99
Rating
4.5
Reviews
8K
Latest month sales
B0BF5STD3J
Huel Black Edition | Chocolate 40g Vegan Protein Powder | Meal Replacement | 17 Servings | 8g Fiber | 27 Vitamins and Minerals | Gluten Free | Nutritionally Complete Meal Replacement
Unlock to view ASIN details and product titles
Price
$59.99
Rating
3.8
Reviews
1.2K
Latest month sales
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