Theraputty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Theraputty sales on Amazon US totaled 51,050 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $682,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.6% of unit volume and 57.1% of revenue, while a typical listing is priced at $16.15. The keyword itself pulled 22,431 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the theraputty Top 50 moved 586,050 units and $7,888,963 in cumulative sales — an average of 48,838 units and $657,414 per month. Monthly throughput topped out at 80,100 units in November 2025 and dipped to 29,250 in May 2026, leaving the latest reading 40.6% higher than August 2025.
Theraputty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51K
▼ 6.0% MoM
Monthly Revenue 2026/07
$682K
▼ 5.3% MoM
Top 10 Market Share 2026/07
64.6%
Theraputty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold theraputty listing on Amazon US in July 2026 is ASIN B01KWDGIEQ (Brand: Special Supplies), which sold 5,000 units at $15.99 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 33,000 units and $389,590 in July 2026 — 64.6% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Theraputty' on Amazon
July 2026
Is 64.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01KWDGIEQ
Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
5K
▼ 28.6%vs. prior month
$79.7K
latest month
12-month trend
B0CTK9LQFV
FitBeast Grip Strength Trainer, Finger Exerciser, Forearm Strengthener 9-Piece Kit, Hand Grip Strengthener Targeted Strength, Relief & Recovery
5K
▲ 0.0%vs. prior month
$44.1K
latest month
12-month trend
B0DKK1MWJZ
Color Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
5K
▲ 25.0%vs. prior month
$40K
latest month
12-month trend
B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend
B0725SN7GB
Vive Stress Balls for Hand Therapy, Exercise, Arthritis (w/Rehab Video) | Squeeze Grip Strengthener Occupational Equipment for Finger, Wrist, Carpal Tunnel, Pain Relief, Stress - Resistance Strength
4K
▲ 33.3%vs. prior month
$52K
latest month
12-month trend
B0FFM8D26F
JOYIN Galaxy Color-Changing Putty, Slime for Kids 4.2oz, Therapy Putty, Fidget Toys Adults, Squishy Sensory Toys for Kids, Anxiety Stress Relief Gifts for Adults, Desk Fidgets
3K
▲ 0.0%vs. prior month
$30.6K
latest month
12-month trend
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Best Theraputty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Special Supplies is the best-performing theraputty brand in July 2026, moving 5,000 units across 1 ASIN for 15.2% of Top 10 volume. FitBeast follows with 5,000 units (15.2%), ahead of GYsomer on 5,000 units (15.2%).
Volume is spread across 10 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Special Supplies
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$79.7K
Avg. price
$15.99
B01KWDGIEQ
$15.99·★4.7·4.3K revsSpecial Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
Units sold5K
FitBeast
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$44.1K
Avg. price
$7.99
B0CTK9LQFV
$7.99·★4.4·3.9K revsFitBeast Grip Strength Trainer, Finger Exerciser, Forearm Strengthener 9-Piece Kit, Hand Grip Strengthener Targeted Strength, Relief & Recovery
Units sold5K
GYsomer
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$40K
Avg. price
$7.99
B0DKK1MWJZ
$7.99·★4.1·763 revsColor Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
Units sold5K
Trending Theraputty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01LYCXQNI leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0DMTXMXG3 close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LYCXQNI
YoYa Toys Pull, Stretch and Squeeze Stress Balls - 3 Balls, Elastic Sensory Balls for Stress and Anxiety Relief, Autism and Special Needs Toys, Calming Fidgets for Kids and Adults, Ideal for Classroom
Price
$14.99
Rating
3.8
Reviews
3.6K
Latest month sales
B0DMTXMXG3
LIFE WORKS Therapy Putty Set for Adults and Teens, 4 Resistance Levels, Non-Toxic Silicone Hand Therapy Tool for Grip Strength, Fine Motor Skills, Rehab & Sensory Use, 4 Pack, Color-Coded, 3oz Each
Price
$11.99
Rating
4.4
Reviews
294
Latest month sales
B0DMTTYBDZ
LIFE WORKS Therapy Putty Set for Adults and Teens, 6 Resistance Levels, Non-Toxic Silicone Hand Therapy Tool for Grip Strength, Fine Motor Skills, Rehab & Sensory Use, 6 Pack, Color-Coded, 3oz Each
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.4
Reviews
294
Latest month sales
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