Theragun Massage Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Theragun Massage Gun sales on Amazon US totaled 77,400 units in July 2026 (▼ 41.5% vs. the prior month), generating an estimated $5,013,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 46.3% of revenue, while a typical listing is priced at $79.71. The keyword itself pulled 13,406 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the theragun massage gun Top 50 moved 1,353,600 units and $80,806,018 in cumulative sales — an average of 112,800 units and $6,733,835 per month. Monthly throughput topped out at 331,600 units in December 2025 and dipped to 51,650 in May 2026, leaving the latest reading 4.3% lower than August 2025.
Theragun Massage Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.4K
▼ 41.5% MoM
Monthly Revenue 2026/07
$5M
▼ 46.4% MoM
Top 10 Market Share 2026/07
58.1%
Theragun Massage Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold theragun massage gun listing on Amazon US in July 2026 is ASIN B0B2Z5JHN4 (Brand: TOLOCO), which sold 9,000 units at $59.99 apiece — equal to 11.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $2,323,230 in July 2026 — 58.1% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Theragun Massage Gun' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2Z5JHN4
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
9K
▲ 28.6%vs. prior month
$359.9K
latest month
12-month trend
B089KJTW4V
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
6K
▲ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0GFHTSQJR
LEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
5K
▲ 150.0%vs. prior month
$124.1K
latest month
12-month trend
B0D1YG4Y5N
cotsoco Massage Gun Deep Tissue, Muscle Massage Gun with 9 Attachment Heads 20 Speeds & Silent Brushless Motor for Pain Relief, Handheld Percussion Back Massager Gun, Ideal Gift for Mom/Dad(Black)
5K
▲ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B08TLWYKLS
OLsky Massage Gun Deep Tissue 30 Speeds 9 Attachments Handheld (Grey) | Electric Muscle Massager, High-intensity Percussion, Massage Device for Pain Relief, Quiet and Powerful, Ideal for Recovery
5K
▲ 66.7%vs. prior month
$137.3K
latest month
12-month trend
B0BWYPSWML
TOLOCO Massage Gun, Back Massager 10 Replacement Head for Pain Relief Deep Tissue, Percussion Massage Guns 7 Speed Level Super Quiet Electric Massager Fathers Day Dad Gifts, Carbon
4K
▲ 300.0%vs. prior month
$144K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Theragun Massage Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOLOCO is the best-performing theragun massage gun brand in July 2026, moving 19,000 units across 3 ASINs for 42.2% of Top 10 volume. TheraGun follows with 6,000 units (13.3%), ahead of LEERCON on 5,000 units (11.1%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.39 to $159.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOLOCO
3 ASINs in Top 10
42.2%
Units
19K
Revenue
$743.8K
Avg. price
$45.32
B0B2Z5JHN4
$59.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
Units sold9KB089KJTW4V
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Units sold6KB0BWYPSWML
$35.99·★4.5·11.9K revsTOLOCO Massage Gun, Back Massager 10 Replacement Head for Pain Relief Deep Tissue, Percussion Massage Guns 7 Speed Level Super Quiet Electric Massager Fathers Day Dad Gifts, Carbon
Units sold4K
TheraGun
2 ASINs in Top 10
13.3%
Units
6K
Revenue
$922.4K
Avg. price
$159.99
B0CNS894RH
$159.99·★4.5·2.6K revsTheraGun Therabody Relief Massage Gun | for Daily Comfort | 3-Speed | Navy | Quiet Handheld Percussion Muscle Massager for Back, Leg & Shoulder Pain Relief. Lightweight, Easy to Use, Ergonomic Grip
Units sold3KB0DG6SX3VS
$159.99·★4.5·2.6K revsTheraGun Therabody Relief Massage Gun | for Daily Comfort | 3-Speed | Black | Quiet Handheld Percussion Muscle Massager for Back, Leg & Shoulder Pain Relief. Lightweight, Easy to Use, Ergonomic Grip
Units sold3K
LEERCON
1 ASIN in Top 10
11.1%
Units
5K
Revenue
$124.1K
Avg. price
$23.39
B0GFHTSQJR
$23.39·★4.0·550 revsLEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
Units sold5K
Trending Theragun Massage Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GFHTSQJR booked 5K units at $23.39, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFHTSQJR
LEERCON Massage Gun Deep Tissue Mini Muscle Back Massager for Pain Relief | Silent Mini Muscle Massager with 9 Massages Heads Birthday Gifts for Men Women Dad Him (Blue)
Price
$23.39
Rating
4.0
Reviews
550
Latest month sales
B08TLWYKLS
OLsky Massage Gun Deep Tissue 30 Speeds 9 Attachments Handheld (Grey) | Electric Muscle Massager, High-intensity Percussion, Massage Device for Pain Relief, Quiet and Powerful, Ideal for Recovery
Price
$30.99
Rating
4.2
Reviews
23.5K
Latest month sales
B0BWYPSWML
TOLOCO Massage Gun, Back Massager 10 Replacement Head for Pain Relief Deep Tissue, Percussion Massage Guns 7 Speed Level Super Quiet Electric Massager Fathers Day Dad Gifts, Carbon
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.5
Reviews
11.9K
Latest month sales
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