Therabreath Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Therabreath Toothpaste sales on Amazon US totaled 1,085,000 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $14,469,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 52.8% of revenue, while a typical listing is priced at $13.09. The keyword itself pulled 43,776 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the therabreath toothpaste Top 50 moved 11,105,500 units and $154,220,068 in cumulative sales — an average of 925,458 units and $12,851,672 per month. Monthly throughput topped out at 1,142,000 units in June 2026 and dipped to 618,800 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Therabreath Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 5.0% MoM
Monthly Revenue 2026/07
$14.5M
▼ 5.2% MoM
Top 10 Market Share 2026/07
51.6%
Therabreath Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold therabreath toothpaste listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $7,641,900 in July 2026 — 51.6% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Therabreath Toothpaste' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
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Best Therabreath Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing therabreath toothpaste brand in July 2026, moving 190,000 units across 3 ASINs for 33.9% of Top 10 volume. Colgate follows with 100,000 units (17.9%), ahead of Boka on 100,000 units (17.9%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $15.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
33.9%
Units
190K
Revenue
$2.9M
Avg. price
$15.76
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$15.34·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
Units sold40K
Colgate
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1M
Avg. price
$9.99
B082F1QH7S
$9.99·★4.7·51.3K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100K
Boka
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Therabreath Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B0CMW3G4F5 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Price
$14.99
Rating
4.8
Reviews
14.5K
Latest month sales
B0CMW3G4F5
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Unlock to view ASIN details and product titles
Price
$8.16
Rating
4.8
Reviews
1.9K
Latest month sales
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