The Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Ring sales on Amazon US totaled 155,850 units in July 2026 (▼ 34.3% vs. the prior month), generating an estimated $16,881,875 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 45.7% of revenue, while a typical listing is priced at $89.30. The keyword itself pulled 27,012 Amazon queries over the same period (▼ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the the ring Top 50 moved 1,687,600 units and $161,086,509 in cumulative sales — an average of 140,633 units and $13,423,876 per month. Monthly throughput topped out at 235,850 units in June 2026 and dipped to 109,100 in August 2025, leaving the latest reading 42.9% higher than August 2025.
The Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.8K
▼ 34.3% MoM
Monthly Revenue 2026/07
$16.9M
▼ 32.2% MoM
Top 10 Market Share 2026/07
63.5%
The Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the ring listing on Amazon US in July 2026 is ASIN B09JZ5BG26 (Brand: Ring), which sold 10,000 units at $149.99 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 99,000 units and $7,721,610 in July 2026 — 63.5% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Ring' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09JZ5BG26
Ring Spotlight Cam Plus, Battery, Home or business security with HD video, Two-Way Talk, Color Night Vision, and Security Siren, White
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0B6GLQJMV
Ring Indoor Cam (newest model) — Home or business security in 1080p HD video, White
10K
▲ 0.0%vs. prior month
$499.9K
latest month
12-month trend
B0C5QRZ47P
Ring Outdoor Cam (Stick Up Cam), Weather-resistant home or business HD security camera, Live View, Color Night Vision, Two-Way Talk, motion alerts, Works with Alexa, White
10K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B0DXM9Y8J1
Ring Indoor Cam 2K (newest model) — Retinal 2K for crisp, true-to-life video quality, 6x Enhanced Zoom, Night Vision, White
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0DXMSSDHX
Ring Indoor Cam 2K (newest model) — Retinal 2K for crisp, true-to-life video quality, 6x Enhanced Zoom, Night Vision, Black
10K
▲ 0.0%vs. prior month
$599.9K
latest month
12-month trend
B0FBC8ZWDH
Ring Chime — Enhanced audio for real-time alerts you can hear from anywhere, easy plug-in setup, simple wifi & Bluetooth connectivity, sleek design, White
10K
▲ 0.0%vs. prior month
$349.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending The Ring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWDS4W4V leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0FWFJ5Q2Z close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWDS4W4V
Ring Floodlight Cam 2K (newest model), Wired, Home or business security, Wide-Angle Retinal 2K Video, 6x Enhanced Zoom, Ultra-Bright Floodlights, Black
Price
$199.99
Rating
4.5
Reviews
215
Latest month sales
B0FWFJ5Q2Z
Ring Floodlight Cam 2K (newest model), Wired, Home or business security, Wide-Angle Retinal 2K Video, 6x Enhanced Zoom, Ultra-Bright Floodlights, White
Price
$199.99
Rating
4.4
Reviews
210
Latest month sales
B0FPPWKMGK
Ring Battery Doorbell 4K Pro (newest model), Retinal 4K with wide-angle video, up to 10x Enhanced Zoom, Night Vision, and Quick Release Ultra Battery Pack, Deep Silver
Unlock to view ASIN details and product titles
Price
$179.99
Rating
4.3
Reviews
645
Latest month sales
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