The Ordinary Caffeine Solution Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Ordinary Caffeine Solution sales on Amazon US totaled 479,300 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $7,387,012 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.3% of unit volume and 77.2% of revenue, while a typical listing is priced at $17.42. The keyword itself pulled 22,455 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the the ordinary caffeine solution Top 50 moved 5,371,900 units and $78,964,312 in cumulative sales — an average of 447,658 units and $6,580,359 per month. Monthly throughput topped out at 572,900 units in June 2026 and dipped to 256,850 in May 2026, leaving the latest reading 49.4% higher than August 2025.
The Ordinary Caffeine Solution Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
479.3K
▼ 16.4% MoM
Monthly Revenue 2026/07
$7.4M
▼ 17.2% MoM
Top 10 Market Share 2026/07
79.3%
The Ordinary Caffeine Solution Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the ordinary caffeine solution listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $16.88 apiece — equal to 20.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $5,705,100 in July 2026 — 79.3% of unit volume and 77.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Ordinary Caffeine Solution' on Amazon
July 2026
Is 79.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
60K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
30K
▼ 25.0%vs. prior month
$276K
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
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Best The Ordinary Caffeine Solution Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing the ordinary caffeine solution brand in July 2026, moving 150,000 units across 6 ASINs for 39.5% of Top 10 volume. celimax follows with 100,000 units (26.3%), ahead of medicube on 70,000 units (18.4%).
With 5 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.77 to $18.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
6 ASINs in Top 10
39.5%
Units
150K
Revenue
$2.1M
Avg. price
$15.77
B0DMTDN158
$9.00·★4.7·61.3K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB01MUZVE1C
$9.20·★4.4·18.9K revsThe Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Units sold30KB09WMT8HYB
$24.00·★3.9·1.6K revsThe Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
Units sold20KB0C9DXGXZ3
$32.00·★4.6·3.1K revsThe Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity
Units sold20KB071D4D5DT
$9.50·★4.6·31.3K revsThe Ordinary AHA 30% + BHA 2% Peeling Solution, Advanced Exfoliating Peel for Brighter Skin
Units sold10KB071J1PBQ6
$10.90·★4.6·4.2K revsMatrixyl 10% + Hyaluronic Acid, Anti-Aging Serum for Fine Lines and Wrinkles, 1 Fl Oz
Units sold10K
celimax
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$1.8M
Avg. price
$16.88
B0DK4Y2YP3
$16.88·★4.4·23.1K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
medicube
1 ASIN in Top 10
18.4%
Units
70K
Revenue
$1.3M
Avg. price
$18.90
B0DBF65JYY
$18.90·★4.6·20.9K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
Trending The Ordinary Caffeine Solution Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0GW2BQLP2 close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
810
Latest month sales
B0GW2BQLP2
Under Eye Cream for Dark Circles and Puffiness - Anti-Aging Caffeine Eye Cream Serum for Wrinkles with Retinol, Collagen, Peptides & Niacinamide - Mature & Older Skin - 1.85 OZ
Price
$14.98
Rating
4.3
Reviews
88
Latest month sales
B0CHYR58VF
Minimalist Caffeine Eye Cream for Dark Circles, Puffiness, Bags Under Eyes, Wrinkles & Fine Lines | With Vitamin K Oxide, Retinal & Peptides | For Women & Men | 0.49 oz / 14 gm
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.2
Reviews
3.6K
Latest month sales
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