The North Face Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The North Face Backpack sales on Amazon US totaled 77,650 units in July 2026 (▲ 238.3% vs. the prior month), generating an estimated $5,916,311 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.6% of unit volume and 75.2% of revenue, while a typical listing is priced at $81.98. The keyword itself pulled 83,722 Amazon queries over the same period (▲ 36.8% MoM).
Zooming out to the 12-month window ending July 2026, the the north face backpack Top 50 moved 329,450 units and $25,269,691 in cumulative sales — an average of 27,454 units and $2,105,808 per month. Monthly throughput topped out at 105,000 units in August 2025 and dipped to 4,900 in May 2026, leaving the latest reading 26.0% lower than August 2025.
The North Face Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.7K
▲ 238.3% MoM
Monthly Revenue 2026/07
$5.9M
▲ 229.1% MoM
Top 10 Market Share 2026/07
78.6%
The North Face Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the north face backpack listing on Amazon US in July 2026 is ASIN B01A6BPAN4 (Brand: JanSport), which sold 20,000 units at $53.41 apiece — equal to 25.8% of every unit tracked in this report and 2.9× the volume of the No. 2 listing.
The Top 10 ASINs account for 61,000 units and $4,449,500 in July 2026 — 78.6% of unit volume and 75.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The North Face Backpack' on Amazon
July 2026
Is 78.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0CN9RF531
The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
7K
▲ 250.0%vs. prior month
$553.4K
latest month
12-month trend
B0CN9SD8JF
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
7K
▲ 250.0%vs. prior month
$719.3K
latest month
12-month trend
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
6K
▲ 500.0%vs. prior month
$432.4K
latest month
12-month trend
B0CDCMMTY4
The North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size
6K
▲ 500.0%vs. prior month
$596.1K
latest month
12-month trend
B0CN9SC61B
The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
5K
▲ 400.0%vs. prior month
$400.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best The North Face Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The North Face is the best-performing the north face backpack brand in July 2026, moving 39,000 units across 8 ASINs for 63.9% of Top 10 volume. JanSport follows with 20,000 units (32.8%), ahead of Under Armour on 2,000 units (3.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $45.00 to $90.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The North Face
8 ASINs in Top 10
63.9%
Units
39K
Revenue
$3.3M
Avg. price
$90.11
B0CN9RF531
$90.00·★4.7·15.6K revsThe North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold7KB0CN9SD8JF
$115.00·★4.7·14.7K revsThe North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
Units sold7KB0CN9TGT14
$71.48·★4.6·2.4K revsThe North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold6KB0CDCMMTY4
$100.00·★4.7·1.5K revsThe North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size
Units sold6KB0CN9SC61B
$88.20·★4.7·15.5K revsThe North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
Units sold5KB0D4NHX6ZX
$90.00·★4.7·15.6K revsThe North Face Women's Jester Everyday Backpack, Steel Bl, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Units sold4KB0CN9TLR5K
$70.00·★4.7·4.3K revsThe North Face Vault Everyday Laptop Backpack, TNF Black-NPF, One Size
Units sold2KB0CN9S635R
$96.18·★4.5·3.2K revsThe North Face Women's Borealis Backpack, Gardenia Wht/Blk-NPF, OS | Everyday Travel Bag, Laptop Sleeve, Reflective Details
Units sold2K
JanSport
1 ASIN in Top 10
32.8%
Units
20K
Revenue
$1M
Avg. price
$53.41
B01A6BPAN4
$53.41·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20K
Under Armour
1 ASIN in Top 10
3.3%
Units
2K
Revenue
$90.7K
Avg. price
$45.00
B0CHGVV5L7
$45.00·★4.8·4.4K revsUnder Armour Unisex Hustle 6.0 Backpack, 003 BLACK, OSFM
Units sold2K
Trending The North Face Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D4NHX6ZX booked 4K units at $90.00, with ▲ 344.4% MoM change. On the growth side, B0CN9SWZJT leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4NHX6ZX
The North Face Women's Jester Everyday Backpack, Steel Bl, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
Price
$90.00
Rating
4.7
Reviews
15.6K
Latest month sales
B0CN9S635R
The North Face Women's Borealis Backpack, Gardenia Wht/Blk-NPF, OS | Everyday Travel Bag, Laptop Sleeve, Reflective Details
Price
$96.18
Rating
4.5
Reviews
3.2K
Latest month sales
B0CN9SWZJT
The North Face Women's Borealis Backpack, Blk/Wht-NPF, OSFA | Everyday Travel Bag, Laptop Sleeve, Reflective Details, Laptop Sleeve
Unlock to view ASIN details and product titles
Price
$95.24
Rating
4.5
Reviews
3.2K
Latest month sales
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