The Fleece Company Muslin Blanket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Fleece Company Muslin Blanket sales on Amazon US totaled 26,850 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $874,743 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.7% of unit volume and 76.7% of revenue, while a typical listing is priced at $39.09. The keyword itself pulled 33,009 Amazon queries over the same period (▲ 158.1% MoM).
Zooming out to the 12-month window ending July 2026, the the fleece company muslin blanket Top 50 moved 226,550 units and $7,089,829 in cumulative sales — an average of 18,879 units and $590,819 per month. Monthly throughput topped out at 30,700 units in June 2026 and dipped to 9,300 in May 2026, leaving the latest reading 38.4% higher than August 2025.
The Fleece Company Muslin Blanket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▼ 12.5% MoM
Monthly Revenue 2026/07
$874.7K
▼ 3.4% MoM
Top 10 Market Share 2026/07
76.7%
The Fleece Company Muslin Blanket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the fleece company muslin blanket listing on Amazon US in July 2026 is ASIN B0157T2ENY (Brand: Bedsure), which sold 6,000 units at $19.99 apiece — equal to 22.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,600 units and $671,060 in July 2026 — 76.7% of unit volume and 76.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Fleece Company Muslin Blanket' on Amazon
July 2026
Is 76.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0157T2ENY
Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
6K
▼ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B09QL17PLS
Topcee Cooling Blanket Queen Size 90"x90" for Hot Sleepers Summer Blanket | Absorbs Heat Cold Summer Blanket for Night Sweats & Menopause Q-Max>0.5 Lightweight Breathable Soft Double-Side Cooling
4K
▼ 20.0%vs. prior month
$98.2K
latest month
12-month trend
B093Q6H1XJ
EMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal, 50"x71")
2K
▼ 33.3%vs. prior month
$52.3K
latest month
12-month trend
B088WYYH85
Bedsure Cooling Waffle Blanket for Hot Sleepers, Ivory, Queen, 90"x90" | 50% cotton and 50% rayon derived from bamboo, breathable lightweight soft summer blanket, luxury throws for bed couch sofa
2K
▼ 50.0%vs. prior month
$77.7K
latest month
12-month trend
B09P3GJ9XZ
HOMFINE Cooling Blanket for Hot Sleepers Twin Size, Grey 60"x80" | Dual-sided mica nylon cool, Q-Max 0.439 instant cool, Lightweight & breathable for night sweats & menopause, Machine washable
2K
▲ 0.0%vs. prior month
$71.2K
latest month
12-month trend
B0CFTYV9YP
Bedsure 100% Cotton Muslin Blankets for Adults, Large Throw, Linen Beige | 4-Layer Breathable Lightweight Soft Boho Summer Gauze Blanket, Throw for Couch, Sofa, Travel, All-Season Use, Gifts, 50"x70"
2K
vs. prior month
$47.1K
latest month
12-month trend
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Best The Fleece Company Muslin Blanket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing the fleece company muslin blanket brand in July 2026, moving 11,000 units across 4 ASINs for 53.4% of Top 10 volume. Topcee follows with 4,000 units (19.4%), ahead of EMME on 2,000 units (9.7%).
With 7 brands splitting the Top 10 and 82.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.99 to $30.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
4 ASINs in Top 10
53.4%
Units
11K
Revenue
$282K
Avg. price
$30.74
B0157T2ENY
$19.99·★4.6·179.3K revsBedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Fall Blanket for Camping Travel Lightweight Cozy Anti-Static, Room Home Decor Gifts for Husband and Men, 90x90 inches
Units sold6KB088WYYH85
$39.99·★4.5·20.4K revsBedsure Cooling Waffle Blanket for Hot Sleepers, Ivory, Queen, 90"x90" | 50% cotton and 50% rayon derived from bamboo, breathable lightweight soft summer blanket, luxury throws for bed couch sofa
Units sold2KB0CFTYV9YP
$22.98·★4.7·2.2K revsBedsure 100% Cotton Muslin Blankets for Adults, Large Throw, Linen Beige | 4-Layer Breathable Lightweight Soft Boho Summer Gauze Blanket, Throw for Couch, Sofa, Travel, All-Season Use, Gifts, 50"x70"
Units sold2KB0F5N7S36V
$39.99·★4.5·1.4K revsBedsure Fluffy Bubble Faux Fur Throw Blanket, 50"x60", Tie-dye Taupe | Soft, Fuzzy, Plush, Thick, Warm, Comfort, Couch, Bed, Sofa, Chair, Fleece, Cozy Gifts, Women, Men, Fall, Winter, Coloring
Units sold1K
Topcee
1 ASIN in Top 10
19.4%
Units
4K
Revenue
$98.2K
Avg. price
$22.99
B09QL17PLS
$22.99·★4.3·4K revsTopcee Cooling Blanket Queen Size 90"x90" for Hot Sleepers Summer Blanket | Absorbs Heat Cold Summer Blanket for Night Sweats & Menopause Q-Max>0.5 Lightweight Breathable Soft Double-Side Cooling
Units sold4K
EMME
1 ASIN in Top 10
9.7%
Units
2K
Revenue
$52.3K
Avg. price
$25.54
B093Q6H1XJ
$25.54·★4.6·11.3K revsEMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal, 50"x71")
Units sold2K
Trending The Fleece Company Muslin Blanket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CFTYV9YP booked 2K units at $22.98. On the growth side, B0GQGB4SH5 leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CFTYV9YP
Bedsure 100% Cotton Muslin Blankets for Adults, Large Throw, Linen Beige | 4-Layer Breathable Lightweight Soft Boho Summer Gauze Blanket, Throw for Couch, Sofa, Travel, All-Season Use, Gifts, 50"x70"
Price
$22.98
Rating
4.7
Reviews
2.2K
Latest month sales
B0BCW6ZT73
REST® Evercool® Cooling Comforter Blanket for Hot Sleepers, King/Cali King | All-Season Bedding to Keep Cool, Reversible Cool-to-Touch Fabric for Night Sweats, Breathable, Lightweight, Machine Washable
Price
$186.75
Rating
4.3
Reviews
4K
Latest month sales
B0GQGB4SH5
BEDELITE 100% Cotton Muslin Blanket for Adults, Breathable, Taupe, 50"x70" | 4-Layer Large Throw Breathable Lightweight Gauze Blanket for Couch, Bed, Summer Cooling Gift for Women, Men & Hot Sleeper
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.5
Reviews
264
Latest month sales
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