Tee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tee sales on Amazon US totaled 109,700 units in July 2026 (▼ 36.7% vs. the prior month), generating an estimated $1,772,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 47.5% of revenue, while a typical listing is priced at $19.04. The keyword itself pulled 179,611 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the tee Top 50 moved 1,156,250 units and $20,839,828 in cumulative sales — an average of 96,354 units and $1,736,652 per month. Monthly throughput topped out at 173,400 units in June 2026 and dipped to 55,350 in January 2026, leaving the latest reading 6.3% higher than August 2025.
Tee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
109.7K
▼ 36.7% MoM
Monthly Revenue 2026/07
$1.8M
▼ 43.1% MoM
Top 10 Market Share 2026/07
54.7%
Tee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tee listing on Amazon US in July 2026 is ASIN B00D1ARZMC (Brand: Hanes), which sold 10,000 units at $13.99 apiece — equal to 9.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $842,220 in July 2026 — 54.7% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tee' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00D1ARZMC
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
10K
▼ 66.7%vs. prior month
$194.3K
latest month
12-month trend
B0BVFNPSGN
Trendy Queen Womens Short Sleeve T Shirt Basic Summer Top | Buttery-Soft Stretch Fabric, Breathable, Figure-Flattering, Slim Fit Y2K Crop Tops for Workouts and Going Out
7K
▲ 0.0%vs. prior month
$57K
latest month
12-month trend
B0C4KDXKWL
Plastic Golf Tees,100/50 Pack (3-1/4") Durable Golf Tees Designed to Reduce Friction and Side Spin
7K
▼ 30.0%vs. prior month
$66.8K
latest month
12-month trend
B09LHHLZRF
CHAMPKEY Advanced 5-Prong Plastic Golf Tees 120 or 100 Pack - 50% Ball Contact Surface Optimization with Longer Distance Performance Golf Tees Plastic
6K
▲ 20.0%vs. prior month
$57.2K
latest month
12-month trend
B0055NRJLA
PrideSports PTS Wood Golf Tees | 135 Count, 3-1/4 Inch | #1 Wood Tee on Tour | Best for Drivers & Woods
6K
▼ 25.0%vs. prior month
$89.9K
latest month
12-month trend
B07JBS5BJQ
Gildan Men's Crew T-Shirts, Multipack, Style G1100
6K
▼ 14.3%vs. prior month
$137.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hanes is the best-performing tee brand in July 2026, moving 15,000 units across 2 ASINs for 25.0% of Top 10 volume. Trendy Queen follows with 11,000 units (18.3%), ahead of Gildan on 10,000 units (16.7%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $19.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hanes
2 ASINs in Top 10
25.0%
Units
15K
Revenue
$319.2K
Avg. price
$19.48
B00D1ARZMC
$13.99·★4.4·94.3K revsHanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Units sold10KB0D2PKQGQV
$24.98·★4.4·40.7K revsHanes Men's Pocket T-Shirt Undershirts 6-Pack, Cotton Tees
Units sold5K
Trendy Queen
2 ASINs in Top 10
18.3%
Units
11K
Revenue
$94.6K
Avg. price
$8.99
B0BVFNPSGN
$7.99·★4.4·6.7K revsTrendy Queen Womens Short Sleeve T Shirt Basic Summer Top | Buttery-Soft Stretch Fabric, Breathable, Figure-Flattering, Slim Fit Y2K Crop Tops for Workouts and Going Out
Units sold7KB0BVFTRX6F
$9.99·★4.4·6.7K revsTrendy Queen Womens Short Sleeve T Shirt Basic Summer Top
Units sold4K
Gildan
2 ASINs in Top 10
16.7%
Units
10K
Revenue
$179.5K
Avg. price
$16.55
B07JBS5BJQ
$22.99·★4.6·334K revsGildan Men's Crew T-Shirts, Multipack, Style G1100
Units sold6KB075ZZ7XKD
$10.12·★4.5·113.5K revsGildan Adult Ultra Cotton T-Shirt, Style G2000, Multipack
Units sold4K
Trending Tee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09LHHLZRF booked 6K units at $9.99, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09LHHLZRF
CHAMPKEY Advanced 5-Prong Plastic Golf Tees 120 or 100 Pack - 50% Ball Contact Surface Optimization with Longer Distance Performance Golf Tees Plastic
Price
$9.99
Rating
4.7
Reviews
1.3K
Latest month sales
B075ZZ7XKD
Gildan Adult Ultra Cotton T-Shirt, Style G2000, Multipack
Price
$10.12
Rating
4.5
Reviews
113.5K
Latest month sales
B0BVFTRX6F
Trendy Queen Womens Short Sleeve T Shirt Basic Summer Top
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
6.7K
Latest month sales
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