Teddy Bear Stuffed Animal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Teddy Bear Stuffed Animal sales on Amazon US totaled 46,600 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $1,056,689 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 48.2% of revenue, while a typical listing is priced at $23.66. The keyword itself pulled 21,527 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the teddy bear stuffed animal Top 50 moved 707,200 units and $15,661,786 in cumulative sales — an average of 58,933 units and $1,305,149 per month. Monthly throughput topped out at 129,100 units in December 2025 and dipped to 24,400 in May 2026, leaving the latest reading 6.9% higher than August 2025.
Teddy Bear Stuffed Animal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.6K
▼ 0.5% MoM
Monthly Revenue 2026/07
$1.1M
▲ 6.4% MoM
Top 10 Market Share 2026/07
51.5%
Teddy Bear Stuffed Animal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold teddy bear stuffed animal listing on Amazon US in July 2026 is ASIN B00B5FEBEA (Brand: Jellycat), which sold 5,000 units at $33.00 apiece — equal to 10.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $509,610 in July 2026 — 51.5% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Teddy Bear Stuffed Animal' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00B5FEBEA
Jellycat Bartholomew Bear - Medium
5K
▲ 400.0%vs. prior month
$164.7K
latest month
12-month trend
B00B4UR08K
KONG Wild Knots Bears - Durable Dog Toys with Internal Knotted Ropes and Minimal Stuffing for Less Mess (Assorted Colors) (Medium/Large)
3K
▲ 50.0%vs. prior month
$50.6K
latest month
12-month trend
B0F5WNKNB9
Bunny Microwavable & Weighted Stuffed Animals - 1.5 Lbs Unscented Heating Pad for Period Cramps Pain Relief and Anxiety, Cute Bunny Plush Toys Gifts for Women Girls Adults and Kids by Happy Fuel
2K
▲ 100.0%vs. prior month
$41K
latest month
12-month trend
B01LWU54YY
JOYIN 24 Pack Mini Animal Plush Toy Assortment (24 Units 2"-3"), Animals Keychain Decoration for Kids, Small Stuffed Animal Bulk for Kids, Carnival Prizes, School Gifts, Party Favor Goodie Bags
2K
▼ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B086FXDT59
GUND Sesame Street Elmo Take Along Buddy 13-Inch Plush Toy for Ages 1+ | Soft Tactile Sensory Details Promote Pretend Play and Emotional Expression during Early Learning; Thoughtful Toddler Gift
2K
▼ 50.0%vs. prior month
$35.1K
latest month
12-month trend
B08CGCH5Q2
Squishmallows Original Mystery 3-Pack (8-Inch) – Official Jazwares Plush (Medium-Sized)
2K
▲ 0.0%vs. prior month
$46K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Teddy Bear Stuffed Animal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GUND is the best-performing teddy bear stuffed animal brand in July 2026, moving 8,000 units across 4 ASINs for 33.3% of Top 10 volume. Jellycat follows with 5,000 units (20.8%), ahead of KONG on 3,000 units (12.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.71 to $33.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GUND
4 ASINs in Top 10
33.3%
Units
8K
Revenue
$136.8K
Avg. price
$16.71
B086FXDT59
$16.00·★4.7·6.9K revsGUND Sesame Street Elmo Take Along Buddy 13-Inch Plush Toy for Ages 1+ | Soft Tactile Sensory Details Promote Pretend Play and Emotional Expression during Early Learning; Thoughtful Toddler Gift
Units sold2KB08FCS4LMT
$9.68·★4.8·5K revsGUND PAW Patrol Chase 6-Inch Plush Toy, Stuffed Animal for Ages 1+ | Soft Tactile Sensory Details Provide Emotional Comfort, Inspire Imaginative Screen-Free Roleplay and Problem-Solving
Units sold2KB0BYPQG4MS
$16.99·★4.8·2.3K revsGUND GUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
Units sold2KB0001NE4VC
$24.19·★4.7·3.6K revsGUND Sesame Street Elmo 13-Inch Muppet Plush Toy for Ages 1+ | Soft Tactile Sensory Details Promote Pretend Play and Emotional Expression during Early Learning; Thoughtful Toddler Gift
Units sold2K
Jellycat
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$164.7K
Avg. price
$33.00
B00B5FEBEA
$33.00·★4.7·580 revsJellycat Bartholomew Bear - Medium
Units sold5K
KONG
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$50.6K
Avg. price
$16.96
B00B4UR08K
$16.96·★4.1·34.6K revsKONG Wild Knots Bears - Durable Dog Toys with Internal Knotted Ropes and Minimal Stuffing for Less Mess (Assorted Colors) (Medium/Large)
Units sold3K
Trending Teddy Bear Stuffed Animal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F5WNKNB9 booked 2K units at $16.57, with ▲ 100.0% MoM change. On the growth side, B0FLVNYJ1V leads positive momentum with ▲ 500.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5WNKNB9
Bunny Microwavable & Weighted Stuffed Animals - 1.5 Lbs Unscented Heating Pad for Period Cramps Pain Relief and Anxiety, Cute Bunny Plush Toys Gifts for Women Girls Adults and Kids by Happy Fuel
Price
$16.57
Rating
4.5
Reviews
1.2K
Latest month sales
B0001NE4VC
GUND Sesame Street Elmo 13-Inch Muppet Plush Toy for Ages 1+ | Soft Tactile Sensory Details Promote Pretend Play and Emotional Expression during Early Learning; Thoughtful Toddler Gift
Price
$24.19
Rating
4.7
Reviews
3.6K
Latest month sales
B0FLVNYJ1V
47 inch Big Giant Teddy Bear Stuffed Animals Plush Toys Gift for Kids Girls | Light Brown Soft Cute Huge Hug Plushies Life Size Bear Toy for Children Girlfriend Valentine Christmas Birthday Baby Shower
Unlock to view ASIN details and product titles
Price
$38.99
Rating
4.7
Reviews
313
Latest month sales
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