Tatami Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tatami Mat sales on Amazon US totaled 9,050 units in July 2026 (▼ 17.4% vs. the prior month), generating an estimated $540,502 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 97.2% of unit volume and 94.0% of revenue, while a typical listing is priced at $137.04. The keyword itself pulled 24,415 Amazon queries over the same period (▼ 19.0% MoM).
Zooming out to the 12-month window ending July 2026, the tatami mat Top 50 moved 96,700 units and $6,160,239 in cumulative sales — an average of 8,058 units and $513,353 per month. Monthly throughput topped out at 10,950 units in June 2026 and dipped to 4,700 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Tatami Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.1K
▼ 17.4% MoM
Monthly Revenue 2026/07
$540.5K
▼ 27.2% MoM
Top 10 Market Share 2026/07
97.2%
Tatami Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tatami mat listing on Amazon US in July 2026 is ASIN B0DSBKTNM8 (Brand: Huloo Sleep), which sold 4,000 units at $37.99 apiece — equal to 44.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,800 units and $508,207 in July 2026 — 97.2% of unit volume and 94.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tatami Mat' on Amazon
July 2026
Is 97.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DSBKTNM8
Huloo Sleep Ultra Soft Baby Play Mat for Floor,1.3" Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids,Non-Slip Backing Safe for Crawling&Tummy Time,Tatami Style (Dark Grey)
4K
▼ 20.0%vs. prior month
$150.6K
latest month
12-month trend
B0DWZRJPT6
6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam, Portable Floor Mattress Sleeping Pad for Adults, Guest Room, Dormitory, Twin Size (39"X80")
1K
▲ 0.0%vs. prior month
$59K
latest month
12-month trend
B0BVVVLWBN
MLILY Single Trifold Mattress, 4 Inch Foldable Gel Memory Foam Mattress | Portable 75"×25" Folding Mat with Collapsible and Washable Removable Cover, Floor Pads for Guest Bed, Travel, Camping, Grey
1K
▲ 100.0%vs. prior month
$48.8K
latest month
12-month trend
B0DX1SHRL7
6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam, Portable Floor Mattress Sleeping Pad for Adults, Guest Room, Dormitory, Queen Size(60"X80")
900
▲ 12.5%vs. prior month
$81.5K
latest month
12-month trend
B0B8GK2TXZ
Zelladorra Japanese Floor Mattress, Futon Mattress | Roll Up Tatami Mat with Portable Storage Bag and Washable Cover, Suitable for Camping, Guest Room, Green
600
▲ 0.0%vs. prior month
$43K
latest month
12-month trend
B0BF9JB5RW
MAXYOYO Japanese Floor Mattress 4" Thick Full Size Foldable Futon Mattress | Sleeping Pad Foldable Roll Up Mat Boys Girls Dormitory Pad Kids Floor Lounger, Black
500
▼ 44.4%vs. prior month
$44.9K
latest month
12-month trend
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Best Tatami Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Huloo Sleep is the best-performing tatami mat brand in July 2026, moving 4,000 units across 1 ASIN for 45.5% of Top 10 volume. Feisaibaoly follows with 1,900 units (21.6%), ahead of MLILY on 1,000 units (11.4%).
With 9 brands splitting the Top 10 and 78.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $37.99 to $76.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Huloo Sleep
1 ASIN in Top 10
45.5%
Units
4K
Revenue
$150.6K
Avg. price
$37.99
B0DSBKTNM8
$37.99·★4.7·2.3K revsHuloo Sleep Ultra Soft Baby Play Mat for Floor,1.3" Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids,Non-Slip Backing Safe for Crawling&Tummy Time,Tatami Style (Dark Grey)
Units sold4K
Feisaibaoly
2 ASINs in Top 10
21.6%
Units
1.9K
Revenue
$140.5K
Avg. price
$76.48
B0DWZRJPT6
$59.97·★4.4·855 revs6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam, Portable Floor Mattress Sleeping Pad for Adults, Guest Room, Dormitory, Twin Size (39"X80")
Units sold1KB0DX1SHRL7
$92.99·★4.4·855 revs6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam, Portable Floor Mattress Sleeping Pad for Adults, Guest Room, Dormitory, Queen Size(60"X80")
Units sold900
MLILY
1 ASIN in Top 10
11.4%
Units
1K
Revenue
$48.8K
Avg. price
$51.15
B0BVVVLWBN
$51.15·★4.4·4.7K revsMLILY Single Trifold Mattress, 4 Inch Foldable Gel Memory Foam Mattress | Portable 75"×25" Folding Mat with Collapsible and Washable Removable Cover, Floor Pads for Guest Bed, Travel, Camping, Grey
Units sold1K
Trending Tatami Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F994XZ4T booked 100 units at $159.99, with ▲ 0.0% MoM change. On the growth side, B0BVVVLWBN leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FDJHNJBN close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F994XZ4T
Natural Rush Grass Floor Tatami Mat,Queen, 79" x 59" x 0.5" | Japanese Portable Folding Firm Traditional Bed Mattress, Foldable Pad Futon,for Sleeping,Sitting,Yoga,Relaxing,Zen
Price
$159.99
Rating
4.6
Reviews
31
Latest month sales
B0BVVVLWBN
MLILY Single Trifold Mattress, 4 Inch Foldable Gel Memory Foam Mattress | Portable 75"×25" Folding Mat with Collapsible and Washable Removable Cover, Floor Pads for Guest Bed, Travel, Camping, Grey
Price
$51.15
Rating
4.4
Reviews
4.7K
Latest month sales
B0FDJHNJBN
jzbearapt Premium Foam Japanese Floor Mattress Futon Mattress,100% High Density Comfortable Foam,Thicken Tatami Mat Sleeping Pad,Portable Kids Adults Sleeping Mats for Guest Room, Dormitory
Unlock to view ASIN details and product titles
Price
$65.99
Rating
4.6
Reviews
643
Latest month sales
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