Tart Cherry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing tart cherry brand in July 2026, moving 14,000 units across 2 ASINs for 23.7% of Top 10 volume. Carlyle follows with 13,000 units (22.0%), ahead of R.W. Knudsen on 10,000 units (16.9%).

With 8 brands splitting the Top 10 and 62.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.62 to $14.48, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07VGSZF71 booked 4K units at $29.97, with ▲ 33.3% MoM change. On the growth side, B01EG04WYE leads positive momentum with ▲ 250.0% MoM growth on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.