Tarot Deck Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tarot Deck sales on Amazon US totaled 15,900 units in July 2026 (▼ 0.6% vs. the prior month), generating an estimated $233,458 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 52.4% of revenue, while a typical listing is priced at $15.56. The keyword itself pulled 42,705 Amazon queries over the same period (▲ 16.4% MoM).
Zooming out to the 12-month window ending July 2026, the tarot deck Top 50 moved 182,550 units and $2,586,943 in cumulative sales — an average of 15,213 units and $215,579 per month. Monthly throughput topped out at 22,550 units in December 2025 and dipped to 7,450 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Tarot Deck Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.9K
▼ 0.6% MoM
Monthly Revenue 2026/07
$233.5K
▲ 2.9% MoM
Top 10 Market Share 2026/07
54.7%
Tarot Deck Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tarot deck listing on Amazon US in July 2026 is ASIN B0BXHHFQLL (Brand: KLEDERY), which sold 3,000 units at $12.99 apiece — equal to 18.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,700 units and $122,340 in July 2026 — 54.7% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tarot Deck' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BXHHFQLL
Tarot Cards for Beginners, Classic Tarot Deck with Meanings, Durable Cards with Guide Book, Black
3K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
B0BXHF851L
Myripoly Pink Tarot Cards Deck Set for Beginners with Meanings On Them-Tarot Card with Guidebook-(Free Velvet Tarot Bag Pouch)
1K
▲ 0.0%vs. prior month
$12.2K
latest month
12-month trend
B07639LBZF
The Original Tarot, Deck of 78 Cards
900
▼ 10.0%vs. prior month
$22.5K
latest month
12-month trend
B0BRQR4RLY
Fofeadm Tarot Cards with Guide Book & Linen Carry Bag, 78 Classic Original Tarot Cards Deck Fortune Telling Game with Meanings on Them for Beginners to Expert
700
▲ 16.7%vs. prior month
$5.6K
latest month
12-month trend
B09CTGM7KN
SUNHHX Tarot Cards Set, 78 Surface Laser Tarot Cards with English Instructions Book for Beginners (English Edition)
600
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend
B09K5PX8RH
The Original Tarot Cards Deck with Guidebook and Linen Bag for Beginners | Bright, clear imagery; linen-textured 350 GSM cards for smooth shuffling; guide covers upright and reversed meanings
500
▲ 66.7%vs. prior month
$8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tarot Deck Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KLEDERY is the best-performing tarot deck brand in July 2026, moving 3,000 units across 1 ASIN for 34.5% of Top 10 volume. Myripoly follows with 1,000 units (11.5%), ahead of DPEHAKMK on 1,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 57.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KLEDERY
1 ASIN in Top 10
34.5%
Units
3K
Revenue
$33.5K
Avg. price
$12.99
B0BXHHFQLL
$12.99·★4.7·3.7K revsTarot Cards for Beginners, Classic Tarot Deck with Meanings, Durable Cards with Guide Book, Black
Units sold3K
Myripoly
1 ASIN in Top 10
11.5%
Units
1K
Revenue
$12.2K
Avg. price
$9.99
B0BXHF851L
$9.99·★4.7·779 revsMyripoly Pink Tarot Cards Deck Set for Beginners with Meanings On Them-Tarot Card with Guidebook-(Free Velvet Tarot Bag Pouch)
Units sold1K
DPEHAKMK
2 ASINs in Top 10
11.5%
Units
1K
Revenue
$17K
Avg. price
$16.99
B0FNDM45TT
$16.99·★4.6·265 revsTarot Deck Unique, 78 Floral Tarot Cards with Guidebook, Modern Witch Tarot for Beginners and Experienced Readers, Divination and Spiritual Growth Tool
Units sold500B0FXNRKYSJ
$16.99·★4.6·189 revsCelestial Tarot Deck Unique, 78 Cosmic Tarot Cards with with Guidebook, Modern Witch Tarot for Beginners and Experienced Readers, Divination and Spiritual Divination Tool
Units sold500
Trending Tarot Deck Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09K5PX8RH booked 500 units at $15.95, with ▲ 66.7% MoM change. On the growth side, B0FRQRB3QQ leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0DLNSR3XN close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09K5PX8RH
The Original Tarot Cards Deck with Guidebook and Linen Bag for Beginners | Bright, clear imagery; linen-textured 350 GSM cards for smooth shuffling; guide covers upright and reversed meanings
Price
$15.95
Rating
4.7
Reviews
2.1K
Latest month sales
B0FRQRB3QQ
Arcanum: A Hybrid Tarot-Oracle Deck with Expanded Keywords by River Aether - 78 Tarot Cards with Meanings on Them for Beginners to Advanced Readers
Price
$19.95
Rating
4.7
Reviews
176
Latest month sales
B0DLNSR3XN
Classic Tarot Cards for Beginners With Meanings - 78 Card Deck Set for Learning and Fortune Telling (White)
Unlock to view ASIN details and product titles
Price
$7.39
Rating
4.3
Reviews
231
Latest month sales
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