Tapo Outdoor Camera Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tapo Outdoor Camera sales on Amazon US totaled 36,500 units in July 2026 (▼ 30.1% vs. the prior month), generating an estimated $2,163,888 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 42.4% of revenue, while a typical listing is priced at $83.50. The keyword itself pulled 38,613 Amazon queries over the same period (▼ 19.0% MoM).
Zooming out to the 12-month window ending July 2026, the tapo outdoor camera Top 50 moved 382,700 units and $24,349,554 in cumulative sales — an average of 31,892 units and $2,029,129 per month. Monthly throughput topped out at 52,200 units in June 2026 and dipped to 16,850 in May 2026, leaving the latest reading 39.3% higher than August 2025.
Tapo Outdoor Camera Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.5K
▼ 30.1% MoM
Monthly Revenue 2026/07
$2.2M
▼ 49.8% MoM
Top 10 Market Share 2026/07
57.5%
Tapo Outdoor Camera Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tapo outdoor camera listing on Amazon US in July 2026 is ASIN B0CH45HPZT (Brand: Tapo), which sold 4,000 units at $35.99 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 21,000 units and $917,260 in July 2026 — 57.5% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tapo Outdoor Camera' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CH45HPZT
Tapo 2K+ Indoor/Outdoor Wired Security Camera, Baby Monitoring, C120 | 2024 PCMag Editors' Choice, Person/Pet/Vehicle Detection, Color Night Vision, Subscription-Free Local Storage or Cloud
4K
▲ 0.0%vs. prior month
$130K
latest month
12-month trend
B0D8M6GNP3
Tapo 2K Wireless Smart Video Doorbell w/Chime, 160° Ultra-Wide View, D210 | Person Detection, Ring Call, 2-Way Audio, Subscription-Free Local Storage/Optional Cloud, Motion Only Alert
4K
▲ 33.3%vs. prior month
$200K
latest month
12-month trend
B0G1YWQRWV
GNCC Solar Security Cameras Wireless Outdoor 2.4G WiFi, SD/Cloud Storage | Solar & Battery 360° Security Cameras, Color Night Vision, PIR Motion Detection, Spotlight & Siren Alarm, IP65 Waterproof
3K
▲ 0.0%vs. prior month
$81.2K
latest month
12-month trend
B0D52NZN6Q
Tapo SolarCam 1080p Security Camera Wireless Outdoor- Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Assistant, C402 KIT | Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Home
3K
▼ 25.0%vs. prior month
$130.8K
latest month
12-month trend
B0BW2CYQZJ
Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera, 360° View, Motion Tracking, Works with Alexa & Google Home, Night Vision, Free AI Detection, Cloud & SD Card Storage(up to 512GB), Tapo C500… | 360° View, Motion Tracking, Works with Alexa & Google Home, Night Vision, Free AI Detection, Cloud & SD Card Storage
2K
▲ 0.0%vs. prior month
$74.1K
latest month
12-month trend
B09SBRB59Z
Kasa 2K+ Outdoor Wired Security Camera, KC420WS | 24/7 Recording, 2-Way Audio, Siren, Starlight Color Night Vision, Subscription-Free Local Storage or Optional Cloud
1K
▲ 0.0%vs. prior month
$43.8K
latest month
12-month trend
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Best Tapo Outdoor Camera Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tapo is the best-performing tapo outdoor camera brand in July 2026, moving 15,000 units across 6 ASINs for 71.4% of Top 10 volume. GNCC follows with 3,000 units (14.3%), ahead of Kasa Smart on 1,000 units (4.8%).
With 5 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tapo
6 ASINs in Top 10
71.4%
Units
15K
Revenue
$646.8K
Avg. price
$51.99
B0CH45HPZT
$35.99·★4.4·5.4K revsTapo 2K+ Indoor/Outdoor Wired Security Camera, Baby Monitoring, C120 | 2024 PCMag Editors' Choice, Person/Pet/Vehicle Detection, Color Night Vision, Subscription-Free Local Storage or Cloud
Units sold4KB0D8M6GNP3
$58.00·★4.4·3.6K revsTapo 2K Wireless Smart Video Doorbell w/Chime, 160° Ultra-Wide View, D210 | Person Detection, Ring Call, 2-Way Audio, Subscription-Free Local Storage/Optional Cloud, Motion Only Alert
Units sold4KB0D52NZN6Q
$47.99·★4.2·4.8K revsTapo SolarCam 1080p Security Camera Wireless Outdoor- Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Assistant, C402 KIT | Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Home
Units sold3KB0BW2CYQZJ
$39.99·★4.5·7K revsTapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera, 360° View, Motion Tracking, Works with Alexa & Google Home, Night Vision, Free AI Detection, Cloud & SD Card Storage(up to 512GB), Tapo C500… | 360° View, Motion Tracking, Works with Alexa & Google Home, Night Vision, Free AI Detection, Cloud & SD Card Storage
Units sold2KB0F5J531ZV
$59.99·★4.4·1.2K revsTapo 2K Indoor/Outdoor Pan/Tilt Wired Security Camera, C216(2-Pack) | Baby Monitor, Person & Baby Cry Detection, 360° Motion Tracking, Color Night Vision, Subscription-Free Local Storage or Cloud
Units sold1KB0F5KG51QF
$69.99·★4.5·759 revsTapo 2K Indoor/Outdoor Dual Lens Pan/Tilt Wired Security Camera, C246D | 125° Wide-Angle View + 6mm Zoom, Motion Tracking, Person/Vehicle Detection, Local Storage or Optional Cloud
Units sold1K
GNCC
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$81.2K
Avg. price
$29.99
B0G1YWQRWV
$29.99·★4.1·700 revsGNCC Solar Security Cameras Wireless Outdoor 2.4G WiFi, SD/Cloud Storage | Solar & Battery 360° Security Cameras, Color Night Vision, PIR Motion Detection, Spotlight & Siren Alarm, IP65 Waterproof
Units sold3K
Kasa Smart
1 ASIN in Top 10
4.8%
Units
1K
Revenue
$43.8K
Avg. price
$49.99
B09SBRB59Z
$49.99·★4.4·4.8K revsKasa 2K+ Outdoor Wired Security Camera, KC420WS | 24/7 Recording, 2-Way Audio, Siren, Starlight Color Night Vision, Subscription-Free Local Storage or Optional Cloud
Units sold1K
Trending Tapo Outdoor Camera Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F5J531ZV booked 1K units at $59.99, with ▲ 0.0% MoM change. On the growth side, B0H1KJLCJS leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5J531ZV
Tapo 2K Indoor/Outdoor Pan/Tilt Wired Security Camera, C216(2-Pack) | Baby Monitor, Person & Baby Cry Detection, 360° Motion Tracking, Color Night Vision, Subscription-Free Local Storage or Cloud
Price
$59.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0F5KG51QF
Tapo 2K Indoor/Outdoor Dual Lens Pan/Tilt Wired Security Camera, C246D | 125° Wide-Angle View + 6mm Zoom, Motion Tracking, Person/Vehicle Detection, Local Storage or Optional Cloud
Price
$69.99
Rating
4.5
Reviews
759
Latest month sales
B0H1KJLCJS
Tapo SolarCam C402 KIT 1080p Outdoor Wireless Security Camera(3-Pack) | Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Home
Unlock to view ASIN details and product titles
Price
$139.99
Rating
4.3
Reviews
35
Latest month sales
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