Tapo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tapo sales on Amazon US totaled 92,900 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $3,844,473 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 46.0% of revenue, while a typical listing is priced at $78.04. The keyword itself pulled 43,419 Amazon queries over the same period (▼ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the tapo Top 50 moved 913,550 units and $34,557,293 in cumulative sales — an average of 76,129 units and $2,879,774 per month. Monthly throughput topped out at 105,200 units in June 2026 and dipped to 39,450 in May 2026, leaving the latest reading 43.1% higher than August 2025.
Tapo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.9K
▼ 11.7% MoM
Monthly Revenue 2026/07
$3.8M
▼ 13.0% MoM
Top 10 Market Share 2026/07
65.7%
Tapo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tapo listing on Amazon US in July 2026 is ASIN B0866S3D82, which sold 10,000 units at $17.99 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $1,770,000 in July 2026 — 65.7% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tapo' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0866S3D82
TP-Link Tapo 1080P Indoor Security Camera for Baby Monitor, Dog Camera w/Motion Detection, 2-Way Audio Siren, Night Vision, Cloud & SD Card Storage, Works w/Alexa & Google Home (Tapo C100) | Motion Detection, 2-Way Audio, Siren, Night Vision, Cloud & SD Card Storage, Works w/Alexa & Google Home
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B09Y8C185M
Tapo 2K Pan/Tilt Security Camera for Baby Monitor, Dog Camera w/Motion Detection, 2-Way Audio Siren, Night Vision, Cloud&SD Card Storage, Works w/Alexa & Google Assistant, 2-Pack (Tapo C210P2) | Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage, Works with Alexa & Google Home
10K
▲ 11.1%vs. prior month
$408.1K
latest month
12-month trend
B09Y8TLP25
Tapo TP-Link 2K Pan Tilt Security Camera for Baby Monitor, Dog Camera w/Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage (Up to 256 GB), Works with Alexa & Google Home (C210) | Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage, Works with Alexa & Google Home
9K
▲ 50.0%vs. prior month
$194.3K
latest month
12-month trend
B0DBPBSYMQ
Tapo 1080P Indoor Security Camera, Baby Monitor, Dog Camera, C101 | Motion Detection, 2-Way Audio, Siren, Night Vision, Cloud & SD Card Storage, Works w/Alexa & Google Home, Black
9K
▲ 12.5%vs. prior month
$162.4K
latest month
12-month trend
B0D7XPXCSL
Tapo 2K Pan Tilt Security Camera for Baby Monitor, Dog Camera,C211(2-Pack) | Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage, Works with Alexa & Google Home, Black
6K
▼ 14.3%vs. prior month
$244.5K
latest month
12-month trend
B0CH45HPZT
Tapo 2K+ Indoor/Outdoor Wired Security Camera, Baby Monitoring, C120 | 2024 PCMag Editors' Choice, Person/Pet/Vehicle Detection, Color Night Vision, Subscription-Free Local Storage or Cloud
4K
▲ 0.0%vs. prior month
$130K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Tapo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H1KJLCJS leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0CD9ZP7Z2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H1KJLCJS
Tapo SolarCam C402 KIT 1080p Outdoor Wireless Security Camera(3-Pack) | Battery Power with Solar, Person Detection, Subscription-Free Local Storage or Optional Cloud, Works with Alexa & Google Home
Price
$134.99
Rating
4.3
Reviews
34
Latest month sales
B0CD9ZP7Z2
Tapo 2K Pan Tilt Security Camera for Baby Monitor, Dog Camera, C211 | Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage, Works with Alexa & Google Home, Black
Price
$19.95
Rating
4.5
Reviews
22.2K
Latest month sales
B09Y8TLP25
Tapo TP-Link 2K Pan Tilt Security Camera for Baby Monitor, Dog Camera w/Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage (Up to 256 GB), Works with Alexa & Google Home (C210) | Motion Detection, 2-Way Audio Siren, Night Vision, Cloud &SD Card Storage, Works with Alexa & Google Home
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
22.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tapo report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card