Tag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tag sales on Amazon US totaled 149,600 units in July 2026 (▲ 11.4% vs. the prior month), generating an estimated $3,286,809 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 58.2% of revenue, while a typical listing is priced at $20.31. The keyword itself pulled 48,244 Amazon queries over the same period (▲ 33.6% MoM).
Zooming out to the 12-month window ending July 2026, the tag Top 50 moved 1,232,900 units and $23,718,845 in cumulative sales — an average of 102,742 units and $1,976,570 per month. Monthly throughput topped out at 149,600 units in July 2026 and dipped to 80,300 in January 2026, leaving the latest reading 61.9% higher than August 2025.
Tag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.6K
▲ 11.4% MoM
Monthly Revenue 2026/07
$3.3M
▲ 7.6% MoM
Top 10 Market Share 2026/07
60.8%
Tag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tag listing on Amazon US in July 2026 is ASIN B085MH756K (Brand: GoTags), which sold 10,000 units at $8.95 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $1,913,110 in July 2026 — 60.8% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tag' on Amazon
July 2026
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified] (ASIN B0F82HR8QZ), rank #6 by monthly sales volume for 'Tag' on Amazon](https://m.media-amazon.com/images/I/61ni2njZupL._AC_UY512_.jpg)
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B085MH756K
GoTags Stainless Steel Pet ID Tags, Personalized Dog Tags and Cat Tags | up to 8 Lines of Custom Text, Engraved on Both Sides, in Bone, Round, Heart, Bowtie and More (Dog Bone, Regular (Pack of 1))
10K
▲ 0.0%vs. prior month
$89.5K
latest month
12-month trend
B0C4NJWXMP
SEAVILIA 6 Pack Luggage Tags Travel Essentials & Cruise Essentials for NCL, Princess, Carnival, Royal Caribbean & Celebrity Cruise Ships by SEAVILIA
10K
▲ 0.0%vs. prior month
$64.9K
latest month
12-month trend
B0GJTFXNRX
Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
10K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B0GJTXVN9Z
Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
10K
▲ 0.0%vs. prior month
$915.1K
latest month
12-month trend
B09WCW55WK
Gostwo Gostwo 8 Pack Silicone Luggage Tags for Suitcases, Plane Travel Essentials | Suitcase Bag Name Tag, TSA Approved, Stainless Loop, Privacy Protection, Luggage Identifiers Accessories, Mixed Colors
10K
▲ 0.0%vs. prior month
$65.2K
latest month
12-month trend
B0F82HR8QZ
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack Key Finder | Bluetooth Tracker 2-Year Replaceable Battery Compatible with Apple Find My for Keys, Luggage [Apple Find My Certified]
10K
▲ 0.0%vs. prior month
$217.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing tag brand in July 2026, moving 20,000 units across 2 ASINs for 22.0% of Top 10 volume. GoTags follows with 10,000 units (11.0%), ahead of SEAVILIA on 10,000 units (11.0%).
Volume is spread across 9 brands, with the top three holding 44.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $51.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
2 ASINs in Top 10
22.0%
Units
20K
Revenue
$1.2M
Avg. price
$51.99
B0GJTFXNRX
$24.00·★4.5·9.4K revsApple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
Units sold10KB0GJTXVN9Z
$79.99·★4.5·9.4K revsApple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
Units sold10K
GoTags
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$89.5K
Avg. price
$8.95
B085MH756K
$8.95·★4.7·104.7K revsGoTags Stainless Steel Pet ID Tags, Personalized Dog Tags and Cat Tags | up to 8 Lines of Custom Text, Engraved on Both Sides, in Bone, Round, Heart, Bowtie and More (Dog Bone, Regular (Pack of 1))
Units sold10K
SEAVILIA
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$64.9K
Avg. price
$6.99
B0C4NJWXMP
$6.99·★4.8·15.5K revsSEAVILIA 6 Pack Luggage Tags Travel Essentials & Cruise Essentials for NCL, Princess, Carnival, Royal Caribbean & Celebrity Cruise Ships by SEAVILIA
Units sold10K
Trending Tag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DSJ4D4CP booked 9K units at $19.99. On the growth side, B0G1Y9GB16 leads positive momentum with ▲ 500.0% MoM growth on 3K units, with B0FNN5WX7B close behind at ▲ 400.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSJ4D4CP
2 Pack Tracker Tags Finder Apple Find My MFi Certified Waterproof iOS Only | Bluetooth Air Smart Tags Item Finder Locator Worldwide Tracking for Key Pets Wallet Backpack Dogs Luggage Replaceable Battery
Price
$19.99
Rating
4.3
Reviews
3.2K
Latest month sales
B0G1Y9GB16
Air Tags for Android,Air Tags-4 Pack Android,Air Tracker Tags with 4 Case,2 Year Battery Life,Google & Apple Find Trackers for Google'S Find Hub App & Apple Find My,IP65 Waterproof Luggage Tracker
Price
$29.99
Rating
4.4
Reviews
1.3K
Latest month sales
![Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack](https://m.media-amazon.com/images/I/61TC2aIc1xL._AC_UY512_.jpg)
B0FNN5WX7B
Tracker Tag - 2 Pack [Apple MFi Certified] Bluetooth Trackers Works with Apple Find My (iOS Only) - IP67 Waterproof Item Finders | Track Keys, Wallet, Luggage, Backpack
Unlock to view ASIN details and product titles
Price
$10.79
Rating
4.3
Reviews
2.2K
Latest month sales
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