Taboo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Taboo sales on Amazon US totaled 14,200 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $338,659 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 97.9% of unit volume and 98.1% of revenue, while a typical listing is priced at $18.66. The keyword itself pulled 30,542 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the taboo Top 50 moved 252,450 units and $5,332,013 in cumulative sales — an average of 21,038 units and $444,334 per month. Monthly throughput topped out at 91,050 units in December 2025 and dipped to 4,900 in May 2026, leaving the latest reading 36.5% higher than August 2025.
Taboo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.2K
▼ 2.7% MoM
Monthly Revenue 2026/07
$338.7K
▼ 0.4% MoM
Top 10 Market Share 2026/07
97.9%
Taboo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold taboo listing on Amazon US in July 2026 is ASIN B01BOV6566 (Brand: Hasbro Gaming), which sold 3,000 units at $22.74 apiece — equal to 21.1% of every unit tracked in this report.
The Top 10 ASINs account for 13,900 units and $332,205 in July 2026 — 97.9% of unit volume and 98.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Taboo' on Amazon
July 2026
Is 97.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BOV6566
Hasbro Gaming Catch Phrase Electronic Game | Fun Active Handheld Party Games for Adults, Teens, and Kids | 4 or More Players, 2 Teams | Portable Summer Travel Activities | Ages 12+ (Amazon Exclusive)
3K
▼ 25.0%vs. prior month
$64.5K
latest month
12-month trend
B0FT6W6RTD
TALES 150 Conversation Cards, Teens Edition, Road Trip Game, Family Bonding
3K
▲ 50.0%vs. prior month
$117K
latest month
12-month trend
B0B3FXMB7Q
Hasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
2K
▲ 400.0%vs. prior month
$26K
latest month
12-month trend
B0DG33P9C3
You Can't Say UMM Party Game for Kids and Adults, Ages 8+ | Beat the Timer, Rivals Ding the Bell, Rules Change Each Round, Quick and Competitive, 4-10 Players, Backyard BBQ Fun
2K
▼ 33.3%vs. prior month
$43.7K
latest month
12-month trend
B0FLDJWR5R
Six Second Scribbles: The frantically Fast and fantastically Fun Drawing Game | A Family Friendly Party Game for Children, Teens and Adults (New Edition)
2K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B01N4MXCK4
Trivial Pursuit Classic Edition Board Game for Adults and Teens Ages 16 and Up, Trivia Game for 2-6 Players
1K
▲ 11.1%vs. prior month
$24.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Taboo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing taboo brand in July 2026, moving 5,700 units across 4 ASINs for 41.0% of Top 10 volume. TALES follows with 3,000 units (21.6%), ahead of Big Potato on 2,000 units (14.4%).
With 7 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.54 to $39.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
4 ASINs in Top 10
41.0%
Units
5.7K
Revenue
$99.5K
Avg. price
$17.54
B01BOV6566
$22.74·★4.6·9.5K revsHasbro Gaming Catch Phrase Electronic Game | Fun Active Handheld Party Games for Adults, Teens, and Kids | 4 or More Players, 2 Teams | Portable Summer Travel Activities | Ages 12+ (Amazon Exclusive)
Units sold3KB0B3FXMB7Q
$12.99·★4.7·1.9K revsHasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
Units sold2KB0C4CDZ818
$14.54·★4.7·832 revsHasbro Gaming Taboo Uncensored Board Game for Adults Only | Ages 17+ | 4+ Players | 20 Mins. Avg. | Hilarious NSFW Party Games for Adults
Units sold600B01ISKSSZM
$19.90·★4.6·1.2K revsHasbro Gaming Midnight Taboo Game, Board Game for Adults, Fun and Hilarious Adult Party Game, Game of Unspeakable Late-Night Fun
Units sold100
TALES
1 ASIN in Top 10
21.6%
Units
3K
Revenue
$117K
Avg. price
$39.00
B0FT6W6RTD
$39.00·★4.6·56 revsTALES 150 Conversation Cards, Teens Edition, Road Trip Game, Family Bonding
Units sold3K
Big Potato
1 ASIN in Top 10
14.4%
Units
2K
Revenue
$43.7K
Avg. price
$19.24
B0DG33P9C3
$19.24·★4.7·1.4K revsYou Can't Say UMM Party Game for Kids and Adults, Ages 8+ | Beat the Timer, Rivals Ding the Bell, Rules Change Each Round, Quick and Competitive, 4-10 Players, Backyard BBQ Fun
Units sold2K
Trending Taboo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C4D26SDW booked 100 units at $44.99, with ▲ 0.0% MoM change. On the growth side, B0B3FXMB7Q leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0CNY76X1H close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4D26SDW
WS Game Company Taboo Vintage Bookshelf Edition Word-Guessing Party Game | Classic Group Game, Buzzer, Timer, Linen-Wrapped Book Box, Integrated Storage, 4 or More Players, Adults and Kids 12 and Up
Price
$44.99
Rating
4.9
Reviews
176
Latest month sales
B0B3FXMB7Q
Hasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
Price
$12.99
Rating
4.7
Reviews
1.9K
Latest month sales
B0CNY76X1H
Taboo: Disney Edition Party Board Game | Family Guess Word Game | Officially Licensed Merchandise | Game for 2 Players or More | Perfect for Fans | Ages 10 and Up
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.4
Reviews
108
Latest month sales
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