Table Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Table Fan sales on Amazon US totaled 631,000 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $20,930,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 59.8% of revenue, while a typical listing is priced at $32.40. The keyword itself pulled 40,406 Amazon queries over the same period (▼ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the table fan Top 50 moved 3,305,950 units and $104,317,047 in cumulative sales — an average of 275,496 units and $8,693,087 per month. Monthly throughput topped out at 631,000 units in July 2026 and dipped to 100,000 in January 2026, leaving the latest reading 50.5% higher than August 2025.
Table Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
631K
▲ 1.8% MoM
Monthly Revenue 2026/07
$20.9M
▲ 0.7% MoM
Top 10 Market Share 2026/07
57.1%
Table Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold table fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $12,512,100 in July 2026 — 57.1% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Table Fan' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DQDQVTT3
DREO Fan for Bedroom, 2026 Upgraded, 90ft Airflow, Quiet Fan, 90° Oscillating Standing Fan for Whole Room, DC Motor, 8+H Speeds, 3 Modes, 38-42'' Adjustable Height, 8H Timer, 105° Manual Vertical
30K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B010N9AP5M
Lasko Oscillating Pedestal Fan - Adjustable to 47" - 2520 - White | Cooling Standing Fan for Bedroom, Living Room, and Home Office, 16" Blade Diameter, 3 Quiet Speeds
30K
▲ 50.0%vs. prior month
$899.4K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Table Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DREO is the best-performing table fan brand in July 2026, moving 110,000 units across 3 ASINs for 30.6% of Top 10 volume. Honeywell follows with 90,000 units (25.0%), ahead of JISULIFE on 50,000 units (13.9%).
With 6 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.41 to $58.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DREO
3 ASINs in Top 10
30.6%
Units
110K
Revenue
$6.9M
Avg. price
$58.24
B09MKPDJRT
$64.94·★4.5·95.4K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60KB0DQDQVTT3
$69.92·★4.7·7.6K revsDREO Fan for Bedroom, 2026 Upgraded, 90ft Airflow, Quiet Fan, 90° Oscillating Standing Fan for Whole Room, DC Motor, 8+H Speeds, 3 Modes, 38-42'' Adjustable Height, 8H Timer, 105° Manual Vertical
Units sold30KB0BSH75KZ3
$39.87·★4.6·9.8K revsDREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
Units sold20K
Honeywell
1 ASIN in Top 10
25.0%
Units
90K
Revenue
$1.5M
Avg. price
$18.79
B001R1RXUG
$18.79·★4.6·129.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold90K
JISULIFE
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$634.5K
Avg. price
$12.41
B07QK9C9KT
$12.41·★4.6·78.4K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Trending Table Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B082MY2MX3 booked 20K units at $15.97, with ▲ 100.0% MoM change. On the growth side, B004RSXT04 leads positive momentum with ▲ 200.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Price
$15.97
Rating
4.3
Reviews
72.5K
Latest month sales
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
Price
$39.87
Rating
4.6
Reviews
9.8K
Latest month sales
B004RSXT04
Comfort Zone Electric Oscillating Pedestal Fan, Stand Fan, 16 inch, 3 Speed, 90 Degree Oscillating Head, Adjustable Height and Tilt, Airflow 7.48 ft/sec, Ideal for Home, Bedroom & Office, CZST161BTEBK | 3-speed 16-inch pedestal fan features 90-degree wide-angle oscillation to efficiently distribute air across the room.
Unlock to view ASIN details and product titles
Price
$32.01
Rating
3.7
Reviews
10K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this table fan report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card