Taba Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Taba sales on Amazon US totaled 86,850 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $1,282,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 58.4% of revenue, while a typical listing is priced at $15.42. The keyword itself pulled 7,155 Amazon queries over the same period (▼ 46.8% MoM).
Zooming out to the 12-month window ending July 2026, the taba Top 50 moved 431,400 units and $6,368,006 in cumulative sales — an average of 35,950 units and $530,667 per month. Monthly throughput topped out at 90,200 units in June 2026 and dipped to 8,400 in August 2025, leaving the latest reading 933.9% higher than August 2025.
Taba Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.8K
▼ 3.7% MoM
Monthly Revenue 2026/07
$1.3M
▲ 1.3% MoM
Top 10 Market Share 2026/07
65.6%
Taba Market Share & Sales Concentration on Amazon US — July 2026
The most-sold taba listing on Amazon US in July 2026 is ASIN B0GZWZH2L8 (Brand: Dan&Darci), which sold 10,000 units at $24.99 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $749,220 in July 2026 — 65.6% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Taba' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
10K
▲ 25.0%vs. prior month
$229.9K
latest month
12-month trend
B0F1MHNYQ6
Vodolo Silicone Stress Relief Squishy,2 PCS Cookie Sticky Taba Squishy Fidget Toys Adults,Ultra-Soft Squeeze Toys,Fun Silicone Enjoy Decompression Toy,Soft and Relaxing Squeezing Toy
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0F5HFBTD6
3Pcs Big Taba Squishies Strawberry, Cute Strawberry Squeeze Toys | Upgrade Fruit Squishies, Kawaii Sticky Stress Toy, Clear Fidget Toys, Valentines Gift for Kids, Girls Birthday Gift Ideas
6K
▼ 25.0%vs. prior month
$85.6K
latest month
12-month trend
B0DTJX2SX4
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
5K
▲ 150.0%vs. prior month
$70K
latest month
12-month trend
B0DTJWSVWG
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
5K
▲ 150.0%vs. prior month
$70K
latest month
12-month trend
B0FBXZYRG9
10 Pack Taba Squishy Toys kit with Toy Box-Squeeze Toys Squishy Fun Box | Kawaii Squishies Stress Relief Toys Party Favors for Kids , Squishy Fidget Toys for Kids , Birthday Gifts Toys for Girls 8-10
5K
▼ 16.7%vs. prior month
$69.4K
latest month
12-month trend
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Best Taba Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing taba brand in July 2026, moving 13,000 units across 3 ASINs for 22.8% of Top 10 volume. Dan&Darci follows with 10,000 units (17.5%), ahead of Vodolo on 10,000 units (17.5%).
Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
22.8%
Units
13K
Revenue
$181.9K
Avg. price
$13.99
B0DTJX2SX4
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
Units sold5KB0DTJWSVWG
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Units sold5KB0D9T3FJRQ
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Units sold3K
Dan&Darci
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$229.9K
Avg. price
$24.99
B0GZWZH2L8
$24.99·★4.1·1.4K revsTaba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
Units sold10K
Vodolo
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B0F1MHNYQ6
$5.99·★4.0·699 revsVodolo Silicone Stress Relief Squishy,2 PCS Cookie Sticky Taba Squishy Fidget Toys Adults,Ultra-Soft Squeeze Toys,Fun Silicone Enjoy Decompression Toy,Soft and Relaxing Squeezing Toy
Units sold10K
Trending Taba Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DTJX2SX4 booked 5K units at $13.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTJX2SX4
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0DTJWSVWG
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B0D9T3FJRQ
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults,Purple
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
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