T Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
T Shirt sales on Amazon US totaled 86,100 units in July 2026 (▼ 21.6% vs. the prior month), generating an estimated $1,501,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 52.0% of revenue, while a typical listing is priced at $17.89. The keyword itself pulled 31,251 Amazon queries over the same period (▼ 41.4% MoM).
Zooming out to the 12-month window ending July 2026, the t shirt Top 50 moved 752,400 units and $13,207,081 in cumulative sales — an average of 62,700 units and $1,100,590 per month. Monthly throughput topped out at 109,800 units in June 2026 and dipped to 36,900 in January 2026, leaving the latest reading 32.0% higher than August 2025.
T Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.1K
▼ 21.6% MoM
Monthly Revenue 2026/07
$1.5M
▼ 20.7% MoM
Top 10 Market Share 2026/07
52.3%
T Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold t shirt listing on Amazon US in July 2026 is ASIN B09W4DK44V (Brand: Modify by Amazon Merch on Demand), which sold 10,000 units at $14.99 apiece — equal to 11.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $781,430 in July 2026 — 52.3% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'T Shirt' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09W4DK44V
Modify by Amazon Merch on Demand Custom T-Shirt with Your Image for Men, Women and Kids by Modify by Amazon Merch on Demand
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0787P86ZZ
Gildan Men's Crew T-Shirts, Multipack, Style G1100
6K
▲ 20.0%vs. prior month
$123.4K
latest month
12-month trend
B0BVFR5679
Trendy Queen Womens Short Sleeve T Shirt Basic Summer Top
6K
▼ 14.3%vs. prior month
$48.9K
latest month
12-month trend
B0D2PKNT93
Hanes Men's Pocket T-Shirt Undershirts 6-Pack, Cotton Tees
5K
▼ 50.0%vs. prior month
$123.8K
latest month
12-month trend
B086L5PJQY
Hanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
4K
▼ 55.6%vs. prior month
$93.4K
latest month
12-month trend
B09B5BQ3YX
AKAWOOKO 5 Pack Men's Dry Fit T Shirts Athletic Running Gym Workout Short Sleeve Tee Shirts for Men
4K
▼ 33.3%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best T Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Modify by Amazon Merch on Demand is the best-performing t shirt brand in July 2026, moving 10,000 units across 1 ASIN for 22.2% of Top 10 volume. Hanes follows with 9,000 units (20.0%), ahead of Gildan on 6,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $20.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Modify by Amazon Merch on Demand
1 ASIN in Top 10
22.2%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B09W4DK44V
$14.99·★4.2·5.3K revsModify by Amazon Merch on Demand Custom T-Shirt with Your Image for Men, Women and Kids by Modify by Amazon Merch on Demand
Units sold10K
Hanes
2 ASINs in Top 10
20.0%
Units
9K
Revenue
$217.2K
Avg. price
$20.98
B0D2PKNT93
$24.98·★4.4·40.8K revsHanes Men's Pocket T-Shirt Undershirts 6-Pack, Cotton Tees
Units sold5KB086L5PJQY
$16.99·★4.4·94.4K revsHanes Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Units sold4K
Gildan
1 ASIN in Top 10
13.3%
Units
6K
Revenue
$123.4K
Avg. price
$20.99
B0787P86ZZ
$20.99·★4.6·334K revsGildan Men's Crew T-Shirts, Multipack, Style G1100
Units sold6K
Trending T Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BV23K9QZ booked 2K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B07612754Q leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0D3VKQ8ZZ close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BV23K9QZ
COOFANDY Men's Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt
Price
$29.99
Rating
4.2
Reviews
16.6K
Latest month sales
B07612754Q
Gildan Adult Ultra Cotton T-Shirt, Style G2000, Multipack
Price
$10.08
Rating
4.5
Reviews
113.5K
Latest month sales
B0D3VKQ8ZZ
KEEPSHOWING Mens Oversized T Shirts Acid Wash Loose Fit Vintage Washed Tee Shirt Short Sleeve Streetwear Casual T-Shirts
Unlock to view ASIN details and product titles
Price
$33.25
Rating
4.6
Reviews
729
Latest month sales
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