Swimways Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimways sales on Amazon US totaled 140,300 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $3,422,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 54.1% of revenue, while a typical listing is priced at $22.48. The keyword itself pulled 4,786 Amazon queries over the same period (▼ 61.4% MoM).
Zooming out to the 12-month window ending July 2026, the swimways Top 50 moved 585,600 units and $13,867,540 in cumulative sales — an average of 48,800 units and $1,155,628 per month. Monthly throughput topped out at 180,000 units in June 2026 and dipped to 8,900 in January 2026, leaving the latest reading 245.1% higher than August 2025.
Swimways Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.3K
▼ 22.1% MoM
Monthly Revenue 2026/07
$3.4M
▼ 20.0% MoM
Top 10 Market Share 2026/07
49.2%
Swimways Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimways listing on Amazon US in July 2026 is ASIN B0CCW6WLJ9 (Brand: SwimWays), which sold 10,000 units at $38.99 apiece — equal to 7.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $1,851,980 in July 2026 — 49.2% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimways' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CCW6WLJ9
SwimWays Spring Float Recliner, Fast-Inflating Adult Pool Lounger; Ages 15+ | Patented Fast Inflation for Immediate Use During Travel, Fits Most Adults and Teens, Teens & Adults Can Lounge Comfortably
10K
▲ 0.0%vs. prior month
$398.9K
latest month
12-month trend
B0BKTLNSLG
SLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
9K
▼ 10.0%vs. prior month
$401.4K
latest month
12-month trend
B0DR8LZ4MK
AEOCOO Puddle Float Jumper for Swiming, Toddler Swim Vest for Water Play, Pool Floats with Swimming Arm Floaties Swim Jacket & Water Wings for Kids Swimmies, Boys, Girls, Niños
8K
▼ 20.0%vs. prior month
$182.2K
latest month
12-month trend
B0FKP2JKR9
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
8K
▲ 33.3%vs. prior month
$92.6K
latest month
12-month trend
B0BZL13W49
3 Pack 300 LB Pool Floats,Inflatable Pool Float Chair for Adults Swim Floating Party Vacation Fun and Rest
7K
▲ 16.7%vs. prior month
$182.6K
latest month
12-month trend
B0D68VRKS2
Aqua 4-in-1 Monterey Hammock Pool Float & Water Hammocks – 2-3-4 Multipacks – Multiple Colors/Styles – for Adults and Kids Floating
7K
▼ 12.5%vs. prior month
$171.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimways Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SwimWays is the best-performing swimways brand in July 2026, moving 23,000 units across 3 ASINs for 33.3% of Top 10 volume. Sloosh follows with 9,000 units (13.0%), ahead of AEOCOO on 8,000 units (11.6%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SwimWays
3 ASINs in Top 10
33.3%
Units
23K
Revenue
$551.6K
Avg. price
$23.47
B0CCW6WLJ9
$38.99·★4.4·1.9K revsSwimWays Spring Float Recliner, Fast-Inflating Adult Pool Lounger; Ages 15+ | Patented Fast Inflation for Immediate Use During Travel, Fits Most Adults and Teens, Teens & Adults Can Lounge Comfortably
Units sold10KB0FKP2JKR9
$21.99·★4.4·1.2K revsSwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Units sold8KB0DBM12XRM
$9.44·★4.4·1.2K revsSwimWays Rainbow Reef Pink Fish Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Units sold5K
Sloosh
1 ASIN in Top 10
13.0%
Units
9K
Revenue
$401.4K
Avg. price
$39.99
B0BKTLNSLG
$39.99·★4.2·6K revsSLOOSH Inflatable Pool Floats Adult,2 Packs Floating Lounge Chairs,Blow up Pool Noodles for Adult Heavy Duty,Floating Chair for Party Summer Water Beach Lake Fun
Units sold9K
AEOCOO
1 ASIN in Top 10
11.6%
Units
8K
Revenue
$182.2K
Avg. price
$19.99
B0DR8LZ4MK
$19.99·★4.3·1.3K revsAEOCOO Puddle Float Jumper for Swiming, Toddler Swim Vest for Water Play, Pool Floats with Swimming Arm Floaties Swim Jacket & Water Wings for Kids Swimmies, Boys, Girls, Niños
Units sold8K
Trending Swimways Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FKP2JKR9 booked 8K units at $21.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKP2JKR9
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+ | Realistic Swimming Patterns Inspire Imaginative Play, Toy Supports Swimming Skills, Coordination, and Competitive Games
Price
$21.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0BZL13W49
3 Pack 300 LB Pool Floats,Inflatable Pool Float Chair for Adults Swim Floating Party Vacation Fun and Rest
Price
$21.99
Rating
4.0
Reviews
797
Latest month sales
B003TQMBV8
SWIMLINE Original Fabric Covered Inflatable Pool Lounger | with Comfortable Sling Seat, Back Rest, and Built in Cup Holder | for Pool, Beach, Lake, and More
Unlock to view ASIN details and product titles
Price
$22.33
Rating
3.8
Reviews
8.6K
Latest month sales
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