Swimsuit Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimsuit Women sales on Amazon US totaled 46,350 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $1,577,538 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 42.5% of revenue, while a typical listing is priced at $31.78. The keyword itself pulled 13,274 Amazon queries over the same period (▼ 51.8% MoM).
Zooming out to the 12-month window ending July 2026, the swimsuit women Top 50 moved 261,850 units and $8,842,546 in cumulative sales — an average of 21,821 units and $736,879 per month. Monthly throughput topped out at 56,900 units in June 2026 and dipped to 9,000 in December 2025, leaving the latest reading 125.5% higher than August 2025.
Swimsuit Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.4K
▼ 18.5% MoM
Monthly Revenue 2026/07
$1.6M
▼ 20.9% MoM
Top 10 Market Share 2026/07
43.1%
Swimsuit Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimsuit women listing on Amazon US in July 2026 is ASIN B09NVRJ343 (Brand: Holipick), which sold 4,000 units at $34.99 apiece — equal to 8.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $670,070 in July 2026 — 43.1% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimsuit Women' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NVRJ343
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
4K
▼ 20.0%vs. prior month
$139.7K
latest month
12-month trend
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B0C6JPGPL7
G Gradual Women's 7" Long Swim Board Shorts High Waisted Quick Dry Beach Swimming Shorts for Women with Liner Pockets
3K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
B0FM7G36ZL
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
B09NVQKVJB
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
2K
▼ 33.3%vs. prior month
$74K
latest month
12-month trend
B0DGQQYHZJ
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$63.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimsuit Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Holipick is the best-performing swimsuit women brand in July 2026, moving 9,000 units across 3 ASINs for 45.0% of Top 10 volume. G Gradual follows with 3,000 units (15.0%), ahead of Daci on 3,000 units (15.0%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.98 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Holipick
3 ASINs in Top 10
45.0%
Units
9K
Revenue
$312.7K
Avg. price
$34.99
B09NVRJ343
$34.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold4KB09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3KB09NVQKVJB
$36.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold2K
G Gradual
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$67.4K
Avg. price
$19.98
B0C6JPGPL7
$19.98·★4.4·6.3K revsG Gradual Women's 7" Long Swim Board Shorts High Waisted Quick Dry Beach Swimming Shorts for Women with Liner Pockets
Units sold3K
Daci
2 ASINs in Top 10
15.0%
Units
3K
Revenue
$114K
Avg. price
$36.99
B0FM7G36ZL
$39.99·★4.4·690 revsDaci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
Units sold2KB0DY55T334
$33.99·★4.4·1.8K revsDaci Womens Tankini Swimsuits with Skirt Tummy Control Swimwear
Units sold1K
Trending Swimsuit Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DLSZV3TN booked 1K units at $32.99, with ▲ 0.0% MoM change. On the growth side, B09MVZ5782 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B00FQZPUTK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLSZV3TN
Blooming Jelly Womens One Piece Swimsuit Tummy Control Bathing Suit 2026
Price
$32.99
Rating
4.4
Reviews
4.2K
Latest month sales
B09MVZ5782
Urchics 2026 Women Two Piece Tankini Swimsuit Tummy Control Plus Size Long Torso Top and High Waisted Boyshorts Bathing Suits
Price
$35.99
Rating
4.2
Reviews
7.2K
Latest month sales
B00FQZPUTK
Speedo womens Swimsuit One Piece Prolt Super Pro Solid Adult
Unlock to view ASIN details and product titles
Price
$21.95
Rating
4.1
Reviews
11.2K
Latest month sales
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