Swimsuit Tops For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimsuit Tops For Women sales on Amazon US totaled 28,650 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $821,063 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 47.7% of revenue, while a typical listing is priced at $28.66. The keyword itself pulled 19,477 Amazon queries over the same period (▼ 44.1% MoM).
Zooming out to the 12-month window ending July 2026, the swimsuit tops for women Top 50 moved 131,250 units and $3,720,713 in cumulative sales — an average of 10,938 units and $310,059 per month. Monthly throughput topped out at 35,800 units in June 2026 and dipped to 2,950 in October 2025, leaving the latest reading 274.5% higher than August 2025.
Swimsuit Tops For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.6K
▼ 20.0% MoM
Monthly Revenue 2026/07
$821.1K
▼ 23.5% MoM
Top 10 Market Share 2026/07
47.1%
Swimsuit Tops For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimsuit tops for women listing on Amazon US in July 2026 is ASIN B09PYR65PB (Brand: Holipick), which sold 3,000 units at $32.99 apiece — equal to 10.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,500 units and $391,529 in July 2026 — 47.1% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimsuit Tops For Women' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B0BBR4ZVZ3
IUGA Long Sleeve Workout Tops for Women UPF 50+ Rash Guard Athletic Shirts
2K
▼ 33.3%vs. prior month
$27.7K
latest month
12-month trend
B0CTKHLJ2Y
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0FM7L8MYC
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
1K
▼ 80.0%vs. prior month
$40K
latest month
12-month trend
B0F1MF6MPY
ROSEWE Modest Tankini Swimsuits for Women 2 Piece Athletic Bathing Suits
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B09CZ4MSHK
Holipick Women's 3 Piece Tankini Swimsuit Tummy Control Bathing Suit with Boy Shorts
1K
▲ 0.0%vs. prior month
$37K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimsuit Tops For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Holipick is the best-performing swimsuit tops for women brand in July 2026, moving 4,000 units across 2 ASINs for 29.6% of Top 10 volume. IUGA follows with 2,000 units (14.8%), ahead of OZICERD on 2,000 units (14.8%).
Volume is spread across 9 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Holipick
2 ASINs in Top 10
29.6%
Units
4K
Revenue
$136K
Avg. price
$34.99
B09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3KB09CZ4MSHK
$36.99·★4.3·1.4K revsHolipick Women's 3 Piece Tankini Swimsuit Tummy Control Bathing Suit with Boy Shorts
Units sold1K
IUGA
1 ASIN in Top 10
14.8%
Units
2K
Revenue
$27.7K
Avg. price
$14.99
B0BBR4ZVZ3
$14.99·★4.4·2.7K revsIUGA Long Sleeve Workout Tops for Women UPF 50+ Rash Guard Athletic Shirts
Units sold2K
OZICERD
1 ASIN in Top 10
14.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0CTKHLJ2Y
$9.99·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold2K
Trending Swimsuit Tops For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DBQ6RBCH booked 800 units at $26.99, with ▲ 14.3% MoM change. On the growth side, B0DFG99VN8 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GZVS3FFV close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBQ6RBCH
Aqua Eve Women Underwire Bikini Top - Bra Padded Push Up Swimsuit Top
Price
$26.99
Rating
4.2
Reviews
1.7K
Latest month sales
B0DFG99VN8
Talisea Women Tankini Swim Top Only - Tummy Control Swimsuit Bathing Suit Top
Price
$27.99
Rating
4.0
Reviews
267
Latest month sales
B0GZVS3FFV
Swim Shirts for Woman: Loose Fit Short Sleeve UPF 50+ Rash Guard Quick Dry Shirts UV Sun Protection Shirts
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.1
Reviews
103
Latest month sales
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