Swim Shorts For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swim Shorts For Men sales on Amazon US totaled 61,550 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $1,171,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 44.5% of revenue, while a typical listing is priced at $19.96. The keyword itself pulled 4,507 Amazon queries over the same period (▼ 63.0% MoM).
Zooming out to the 12-month window ending July 2026, the swim shorts for men Top 50 moved 341,450 units and $6,860,131 in cumulative sales — an average of 28,454 units and $571,678 per month. Monthly throughput topped out at 65,950 units in June 2026 and dipped to 15,650 in January 2026, leaving the latest reading 102.5% higher than August 2025.
Swim Shorts For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
61.5K
▼ 6.7% MoM
Monthly Revenue 2026/07
$1.2M
▼ 10.0% MoM
Top 10 Market Share 2026/07
53.6%
Swim Shorts For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swim shorts for men listing on Amazon US in July 2026 is ASIN B0BWNHZCCR (Brand: NY Threads), which sold 8,000 units at $6.99 apiece — equal to 13.0% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $521,360 in July 2026 — 53.6% of unit volume and 44.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swim Shorts For Men' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWNHZCCR
NY Threads Breathable Mesh Mens Athletic Shorts Loose-Fit Quick Dry Running Gym Shorts
8K
▲ 0.0%vs. prior month
$55.5K
latest month
12-month trend
B0CRRF28SH
BOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
5K
▲ 0.0%vs. prior month
$67.3K
latest month
12-month trend
B09M6RJCRV
ELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
4K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B085C1RXD4
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▼ 25.0%vs. prior month
$59.9K
latest month
12-month trend
B085C2KTNG
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0874W4WR5
Under Armour Men's Armour Heatgear Compression Shorts
2K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swim Shorts For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NY Threads is the best-performing swim shorts for men brand in July 2026, moving 8,000 units across 1 ASIN for 24.2% of Top 10 volume. FT FENTENG follows with 6,000 units (18.2%), ahead of BOOJO on 5,000 units (15.2%).
Volume is spread across 8 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NY Threads
1 ASIN in Top 10
24.2%
Units
8K
Revenue
$55.5K
Avg. price
$6.99
B0BWNHZCCR
$6.99·★4.4·6.3K revsNY Threads Breathable Mesh Mens Athletic Shorts Loose-Fit Quick Dry Running Gym Shorts
Units sold8K
FT FENTENG
2 ASINs in Top 10
18.2%
Units
6K
Revenue
$119.9K
Avg. price
$19.99
B085C1RXD4
$19.99·★4.5·6.8K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3KB085C2KTNG
$19.99·★4.5·6.8K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3K
BOOJO
1 ASIN in Top 10
15.2%
Units
5K
Revenue
$67.3K
Avg. price
$12.59
B0CRRF28SH
$12.59·★4.5·6.6K revsBOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
Units sold5K
Trending Swim Shorts For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C69C5QDT booked 2K units at $14.99, with ▲ 100.0% MoM change. On the growth side, B0GL1MJFZ4 leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0DTKFGBBD close behind at ▲ 50.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C69C5QDT
Lzzidou Men's Swim Trunks Mesh Lining Board Shorts Hawaiian Bathing Suit
Price
$14.99
Rating
4.6
Reviews
4.4K
Latest month sales
B0GL1MJFZ4
Men's Swim Trunks Hawaiian Quick Dry 2 in 1 Board Shorts with Pockets Drawstring Beach Swimsuits
Price
$8.99
Rating
4.3
Reviews
327
Latest month sales
B0DTKFGBBD
Men's Swim Shorts Seersucker Swimming Trunks for Men Beach Shorts Quick Dry Bathing Suit 5"/7"/9" with Pockets
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.5
Reviews
598
Latest month sales
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