Swedish Dishcloths Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swedish Dishcloths sales on Amazon US totaled 51,100 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $602,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.6% of unit volume and 63.3% of revenue, while a typical listing is priced at $12.38. The keyword itself pulled 95,452 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the swedish dishcloths Top 50 moved 761,200 units and $8,887,714 in cumulative sales — an average of 63,433 units and $740,643 per month. Monthly throughput topped out at 93,800 units in November 2025 and dipped to 35,900 in May 2026, leaving the latest reading 8.5% lower than August 2025.
Swedish Dishcloths Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.1K
▼ 28.0% MoM
Monthly Revenue 2026/07
$602.3K
▼ 24.7% MoM
Top 10 Market Share 2026/07
64.6%
Swedish Dishcloths Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swedish dishcloths listing on Amazon US in July 2026 is ASIN B07WMQP4SF (Brand: Homaxy), which sold 10,000 units at $8.98 apiece — equal to 19.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $381,480 in July 2026 — 64.6% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swedish Dishcloths' on Amazon
July 2026
Is 64.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B09X17377F
JOYMOOP 18 Pack Microfiber Cleaning Cloth, Kitchen Towels for Dish Drying Washing, Absorbent Streak Free Lint Free Rags for Cleaning, Reusable and Washable Towels - 10" x 10"
6K
▼ 25.0%vs. prior month
$93.5K
latest month
12-month trend
B09W9BPFXN
HOMEXCEL 10PK Swedish Dishcloths for Kitchen, Absorbent Dish Cloths, 7x6in | Cellulose Sponge Cloth, Reusable Cleaning Rag for Counters & Washing Dishes, Multicolor
4K
▲ 0.0%vs. prior month
$24.2K
latest month
12-month trend
B07MX46M6H
Wettex The Original Swedish Dishcloth for Kitchen 10 Pack | Reusable Paper Towels, Super Absorbent Sponge Cloths, Washable Dish Cloths, Biodegradable, Made in Sweden, Assorted Colors
3K
▼ 25.0%vs. prior month
$29.2K
latest month
12-month trend
B0B9S9SJQB
MoLKENE Swedish Dishcloths for Kitchen, 10 Pack, Assorted Colors | Reusable Paper Towels Washable, Non-Scratch Cellulose Sponge Cloths, Absorbent Cleaning Cloths Dish Rag, No Odor, 7.7” x 6.9”
3K
▼ 25.0%vs. prior month
$45K
latest month
12-month trend
B081NPK5Y2
SUPERSCANDI 10 Pack Swedish Dishcloths for Kitchen - 100% Biodegradable & Compostable Reusable Paper Towels Washable, Food-Safe & Without Plastic - Dish Rags Suitable for Any Surface, Grey
2K
▼ 33.3%vs. prior month
$35K
latest month
12-month trend
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Best Swedish Dishcloths Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Homaxy is the best-performing swedish dishcloths brand in July 2026, moving 10,000 units across 1 ASIN for 30.3% of Top 10 volume. JOYMOOP follows with 6,000 units (18.2%), ahead of HOMEXCEL on 4,000 units (12.1%).
With 10 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.64 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Homaxy
1 ASIN in Top 10
30.3%
Units
10K
Revenue
$95.7K
Avg. price
$8.98
B07WMQP4SF
$8.98·★4.5·40.5K revsHomaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
Units sold10K
JOYMOOP
1 ASIN in Top 10
18.2%
Units
6K
Revenue
$93.5K
Avg. price
$15.99
B09X17377F
$15.99·★4.7·4K revsJOYMOOP 18 Pack Microfiber Cleaning Cloth, Kitchen Towels for Dish Drying Washing, Absorbent Streak Free Lint Free Rags for Cleaning, Reusable and Washable Towels - 10" x 10"
Units sold6K
HOMEXCEL
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$24.2K
Avg. price
$6.64
B09W9BPFXN
$6.64·★4.4·6.2K revsHOMEXCEL 10PK Swedish Dishcloths for Kitchen, Absorbent Dish Cloths, 7x6in | Cellulose Sponge Cloth, Reusable Cleaning Rag for Counters & Washing Dishes, Multicolor
Units sold4K
Trending Swedish Dishcloths Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GX6TRQX booked 1K units at $19.90, with ▲ 0.0% MoM change. On the growth side, B09JKBXY7H leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CN6FZW4L close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GX6TRQX
Swedish Wholesale Dishcloths Reusable 8" x 7" Sponge Cloths, Bulk 10 Pack of High Absorbent Cellulose Dish & Kitchen Cleaning Hand Towels, Wring to Dry & Machine Wash, Odor Resistant, Assorted Colors
Price
$19.90
Rating
4.6
Reviews
58.3K
Latest month sales
B09JKBXY7H
SUPERSCANDI 6 Pack Swedish Dishcloths for Kitchen - 100% Biodegradable & Compostable Reusable Paper Towels Washable, Food-Safe & Without Plastic - Dish Rags Suitable for Any Surface, Black
Price
$16.99
Rating
4.6
Reviews
6.5K
Latest month sales
B0CN6FZW4L
RECYCO Swedish Dishcloths for Kitchen | 5 Pack Peachy Leaves Washable Dish Rags | Cellulose Reusable Cleaning Paper Towels | Absorbent Counter Dish Cloth Sponge Kitchen Wipes, 8" L x 7" W
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.7
Reviews
1.8K
Latest month sales
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