Sweater Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sweater sales on Amazon US totaled 32,500 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $532,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 57.2% of revenue, while a typical listing is priced at $17.20. The keyword itself pulled 35,612 Amazon queries over the same period (▼ 26.3% MoM).
Zooming out to the 12-month window ending July 2026, the sweater Top 50 moved 633,400 units and $10,572,530 in cumulative sales — an average of 52,783 units and $881,044 per month. Monthly throughput topped out at 125,950 units in November 2025 and dipped to 19,500 in May 2026, leaving the latest reading 10.2% lower than August 2025.
Sweater Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.5K
▼ 11.8% MoM
Monthly Revenue 2026/07
$532.2K
▼ 13.7% MoM
Top 10 Market Share 2026/07
57.8%
Sweater Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sweater listing on Amazon US in July 2026 is ASIN B00JUM4CT4 (Brand: Hanes), which sold 4,000 units at $10.96 apiece — equal to 12.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 18,800 units and $304,435 in July 2026 — 57.8% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sweater' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JUM4CT4
Hanes Men's Zip-up Hoodie, Ecosmart Fleece Full-zip Hoodie for Men, Hooded Sweatshirt
4K
▼ 50.0%vs. prior month
$43.8K
latest month
12-month trend
B0DCW38YR7
Trendy Queen Cropped Cardigan Sweaters for Women Fall Fashion Clothes 2026
3K
▼ 25.0%vs. prior month
$58.2K
latest month
12-month trend
B0FBGR7Z6K
LILLUSORY Cardigan Sweaters for Women Lightweight Cardigans Fall Outfits
3K
▲ 200.0%vs. prior month
$53.9K
latest month
12-month trend
B0CKSXYP3L
GRECERELLE Cardigan Sweaters for Women Lightweight 2026 Fall Outfits
2K
▲ 0.0%vs. prior month
$29.3K
latest month
12-month trend
B0FF28JKR7
Yincro Womens Lightweight Cardigan Long Sleeve Open Front Casual Sweater Cardigans with Pockets
2K
▲ 150.0%vs. prior month
$25.5K
latest month
12-month trend
B0CLZJ8GS4
GRACE KARIN Knit Cardigan Sweaters for Women Lightweight Fall Outfits 2026
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
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Best Sweater Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hanes is the best-performing sweater brand in July 2026, moving 4,900 units across 2 ASINs for 26.1% of Top 10 volume. Trendy Queen follows with 3,000 units (16.0%), ahead of LILLUSORY on 3,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.01 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hanes
2 ASINs in Top 10
26.1%
Units
4.9K
Revenue
$58.7K
Avg. price
$15.01
B00JUM4CT4
$10.96·★4.5·89.2K revsHanes Men's Zip-up Hoodie, Ecosmart Fleece Full-zip Hoodie for Men, Hooded Sweatshirt
Units sold4KB00JUM2VAQ
$19.05·★4.5·171.2K revsHanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
Units sold900
Trendy Queen
1 ASIN in Top 10
16.0%
Units
3K
Revenue
$58.2K
Avg. price
$17.99
B0DCW38YR7
$17.99·★4.3·1.7K revsTrendy Queen Cropped Cardigan Sweaters for Women Fall Fashion Clothes 2026
Units sold3K
LILLUSORY
1 ASIN in Top 10
16.0%
Units
3K
Revenue
$53.9K
Avg. price
$17.99
B0FBGR7Z6K
$17.99·★4.0·1.6K revsLILLUSORY Cardigan Sweaters for Women Lightweight Cardigans Fall Outfits
Units sold3K
Trending Sweater Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FF28JKR7 booked 2K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B01DWNI2B0 leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FF28JKR7
Yincro Womens Lightweight Cardigan Long Sleeve Open Front Casual Sweater Cardigans with Pockets
Price
$9.99
Rating
4.5
Reviews
2.8K
Latest month sales
B0D9V9RYBM
PRETTYGARDEN Womens Open Front Oversized Cardigan Sweaters
Price
$26.98
Rating
4.4
Reviews
2.6K
Latest month sales
B01DWNI2B0
French Toast Unisex Anti-pill V-neck (Standard & Husky) School Uniform Cardigan Sweater
Unlock to view ASIN details and product titles
Price
$16.00
Rating
4.7
Reviews
972
Latest month sales
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