Surge Protectors Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Surge Protectors sales on Amazon US totaled 286,200 units in July 2026 (▲ 21.5% vs. the prior month), generating an estimated $9,884,708 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.9% of unit volume and 36.9% of revenue, while a typical listing is priced at $40.00. The keyword itself pulled 18,732 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the surge protectors Top 50 moved 2,808,800 units and $84,927,052 in cumulative sales — an average of 234,067 units and $7,077,254 per month. Monthly throughput topped out at 286,200 units in July 2026 and dipped to 159,800 in May 2026, leaving the latest reading 12.9% higher than August 2025.
Surge Protectors Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.2K
▲ 21.5% MoM
Monthly Revenue 2026/07
$9.9M
▲ 17.1% MoM
Top 10 Market Share 2026/07
34.9%
Surge Protectors Market Share & Sales Concentration on Amazon US — July 2026
The most-sold surge protectors listing on Amazon US in July 2026 is ASIN B00429N19W (Brand: CyberPower), which sold 10,000 units at $239.95 apiece — equal to 3.5% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $3,646,900 in July 2026 — 34.9% of unit volume and 36.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Surge Protectors' on Amazon
July 2026
Is 34.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00429N19W
CyberPower CP1500PFCLCD PFC Sinewave UPS Battery Backup and Surge Protector | 1500VA/1000W, 12 Outlets, AVR, Mini Tower, UL Certified
10K
▲ 25.0%vs. prior month
$2.3M
latest month
12-month trend
B00TP1C1UC
Amazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator, 6ft Extension Cord, White
10K
▲ 900.0%vs. prior month
$110K
latest month
12-month trend
B00TP1C51M
Amazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator Light, 6ft Extension Cord, Black
10K
▲ 900.0%vs. prior month
$110K
latest month
12-month trend
B08MTBCXWX
Yintar 6Ft Surge Protector Power Strip with 6 Outlets & 3 USB Ports, Black | 6 Feet Flat Plug Extension Cord with Multiple Outlets for Home, Office, Dorm Essentials, 1680 Joules, ETL Listed
10K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
B08P5LRY37
ALESTOR 6 Ft Surge Protector Power Strip with 12 Outlets and 4 USB Ports | 2700 Joules, 6 Feet Heavy Duty Extension Cord with Multiple Outlets for Home, Office, Dorm Room, ETL Listed, Black
10K
▲ 42.9%vs. prior month
$203.7K
latest month
12-month trend
B08R6S1M1K
Wall Charger, Surge Protector, QINLIANF 5 Outlet Extender with 4 USB Ports | 1680 Joules, 3-Sided Power Strip, Multi Plug Wall Outlet Adapter Spaced for Home Travel Office, White
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Surge Protectors Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing surge protectors brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. CyberPower follows with 10,000 units (10.0%), ahead of Yintar on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $239.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$220K
Avg. price
$14.59
B00TP1C1UC
$15.19·★4.8·46.2K revsAmazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator, 6ft Extension Cord, White
Units sold10KB00TP1C51M
$13.99·★4.8·46.2K revsAmazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator Light, 6ft Extension Cord, Black
Units sold10K
CyberPower
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$2.3M
Avg. price
$239.95
B00429N19W
$239.95·★4.5·11.3K revsCyberPower CP1500PFCLCD PFC Sinewave UPS Battery Backup and Surge Protector | 1500VA/1000W, 12 Outlets, AVR, Mini Tower, UL Certified
Units sold10K
Yintar
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$124K
Avg. price
$12.99
B08MTBCXWX
$12.99·★4.7·30.2K revsYintar 6Ft Surge Protector Power Strip with 6 Outlets & 3 USB Ports, Black | 6 Feet Flat Plug Extension Cord with Multiple Outlets for Home, Office, Dorm Essentials, 1680 Joules, ETL Listed
Units sold10K
Trending Surge Protectors Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00429N19W booked 10K units at $239.95, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00429N19W
CyberPower CP1500PFCLCD PFC Sinewave UPS Battery Backup and Surge Protector | 1500VA/1000W, 12 Outlets, AVR, Mini Tower, UL Certified
Price
$239.95
Rating
4.5
Reviews
11.3K
Latest month sales
B00TP1C1UC
Amazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator, 6ft Extension Cord, White
Price
$15.19
Rating
4.8
Reviews
46.2K
Latest month sales
B00TP1C51M
Amazon Basics Surge Protector Power Strip, 6-Outlet, 790 Joules, Circuit Breaker, LED Indicator Light, 6ft Extension Cord, Black
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.8
Reviews
46.2K
Latest month sales
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