Surface Pro Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Surface Pro sales on Amazon US totaled 2,300 units in July 2026 (▼ 54.0% vs. the prior month), generating an estimated $1,323,926 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.8% of unit volume and 73.3% of revenue, while a typical listing is priced at $1107.21. The keyword itself pulled 41,349 Amazon queries over the same period (▲ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the surface pro Top 50 moved 26,400 units and $15,637,363 in cumulative sales — an average of 2,200 units and $1,303,114 per month. Monthly throughput topped out at 5,000 units in June 2026 and dipped to 850 in September 2025, leaving the latest reading 76.9% higher than August 2025.
Surface Pro Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.3K
▼ 54.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 51.7% MoM
Top 10 Market Share 2026/07
84.8%
Surface Pro Market Share & Sales Concentration on Amazon US — July 2026
The most-sold surface pro listing on Amazon US in July 2026 is ASIN B0FGYGBY3C (Brand: Lenovo), which sold 1,000 units at $249.00 apiece — equal to 43.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,950 units and $970,687 in July 2026 — 84.8% of unit volume and 73.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Surface Pro' on Amazon
July 2026
Is 84.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FGYGBY3C
Lenovo Idea Tab - College Tablet - 11″ 2.5K IPS Touchscreen Display - 90Hz - MediaTek Dimensity 6300-8 GB Memory - 256 GB Storage - Integrated Arm Mali-G57 MC2 - Tab Pen and Folio Case
1K
▼ 66.7%vs. prior month
$244.6K
latest month
12-month trend
B081ZH7L9X
Microsoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
300
▲ 50.0%vs. prior month
$80.7K
latest month
12-month trend
B0DZ4NT67T
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 256GB Storage, Platinum
100
▲ 100.0%vs. prior month
$86.8K
latest month
12-month trend
B0GNFXKVNS
Microsoft Surface Pro Copilot+ PC Bundle - 13" OLED PixelSense Flow Touchscreen, Qualcomm Snapdragon X Elite (12-Core), 16GB RAM, 1TB SSD, Includes Surface Pro Keyboard & Slim Pen, WiFi 7, Graphite
100
▲ 0.0%vs. prior month
$155.7K
latest month
12-month trend
B0H1SVGWNG
Microsoft Surface Pro, 12-inch | Snapdragon® X Plus (8 Core) | 8GB RAM | 256GB UFS | Platinum | Windows 11 | Latest Model (1st Edition)
100
vs. prior month
$81K
latest month
12-month trend
B0G84HW6VX
Microsoft Surface Pro 7+ Tablet (Renewed) | 12.3-Inch Touch Intel i5-1135G7 8GB RAM 128GB SSD Windows 11
100
▲ 0.0%vs. prior month
$28.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Surface Pro Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Lenovo is the best-performing surface pro brand in July 2026, moving 1,000 units across 1 ASIN for 51.3% of Top 10 volume. Microsoft follows with 950 units (48.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $249.00 to $928.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lenovo
1 ASIN in Top 10
51.3%
Units
1K
Revenue
$244.6K
Avg. price
$249.00
B0FGYGBY3C
$249.00·★4.6·724 revsLenovo Idea Tab - College Tablet - 11″ 2.5K IPS Touchscreen Display - 90Hz - MediaTek Dimensity 6300-8 GB Memory - 256 GB Storage - Integrated Arm Mali-G57 MC2 - Tab Pen and Folio Case
Units sold1K
Microsoft
9 ASINs in Top 10
48.7%
Units
950
Revenue
$726.1K
Avg. price
$928.32
B081ZH7L9X
$269.00·★3.6·347 revsMicrosoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
Units sold300B0DZ4NT67T
$949.90·★4.2·119 revsMicrosoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 256GB Storage, Platinum
Units sold100B0GNFXKVNS
$1599.00·★3.2·9 revsMicrosoft Surface Pro Copilot+ PC Bundle - 13" OLED PixelSense Flow Touchscreen, Qualcomm Snapdragon X Elite (12-Core), 16GB RAM, 1TB SSD, Includes Surface Pro Keyboard & Slim Pen, WiFi 7, Graphite
Units sold100B0H1SVGWNG
$899.00·★0.0·0 revsMicrosoft Surface Pro, 12-inch | Snapdragon® X Plus (8 Core) | 8GB RAM | 256GB UFS | Platinum | Windows 11 | Latest Model (1st Edition)
Units sold100B0G84HW6VX
$269.99·★3.7·24 revsMicrosoft Surface Pro 7+ Tablet (Renewed) | 12.3-Inch Touch Intel i5-1135G7 8GB RAM 128GB SSD Windows 11
Units sold100B0DZ5DBD83
$1098.99·★4.4·202 revsMicrosoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 512GB Storage, Platinum
Units sold100B0GW9K2GMH
$1649.99·★4.7·4 revsMicrosoft Surface Pro (2026), 13-inch 2-in-1 Laptop, Qualcomm Snapdragon X2 Elite Processor, Touchscreen OLED Display, 16GB RAM, 1TB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Units sold50B0FK9QP1L8
$319.00·★4.7·20 revsMicrosoft Surface Pro 7+ Tablet, 12.3in(2736 x 1824) Touchscreen, Core i5-1135G7 2.4GHz, 8GB RAM, 256GB SSD, CAM, Windows 11 Pro(Renewed)
Units sold50B0GW9JGYQR
$1299.99·★5.0·1 revsMicrosoft Surface Pro (2026), 13-inch Premium Performance 2-in-1 Laptop, Snapdragon X2 Plus Processor, Touchscreen Display, 16GB RAM, 512GB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Units sold50
Trending Surface Pro Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H1SVGWNG booked 100 units at $899.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H1SVGWNG
Microsoft Surface Pro, 12-inch | Snapdragon® X Plus (8 Core) | 8GB RAM | 256GB UFS | Platinum | Windows 11 | Latest Model (1st Edition)
Price
$899.00
Rating
0.0
Reviews
0
Latest month sales
B0GW9K2GMH
Microsoft Surface Pro (2026), 13-inch 2-in-1 Laptop, Qualcomm Snapdragon X2 Elite Processor, Touchscreen OLED Display, 16GB RAM, 1TB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Price
$1649.99
Rating
4.7
Reviews
4
Latest month sales
B0GW9JGYQR
Microsoft Surface Pro (2026), 13-inch Premium Performance 2-in-1 Laptop, Snapdragon X2 Plus Processor, Touchscreen Display, 16GB RAM, 512GB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Unlock to view ASIN details and product titles
Price
$1299.99
Rating
5.0
Reviews
1
Latest month sales
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