Sunglasses Polarized Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunglasses Polarized sales on Amazon US totaled 257,900 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $5,507,025 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.8% of unit volume and 26.8% of revenue, while a typical listing is priced at $27.73. The keyword itself pulled 23,251 Amazon queries over the same period (▼ 37.0% MoM).
Zooming out to the 12-month window ending July 2026, the sunglasses polarized Top 50 moved 1,738,000 units and $29,716,108 in cumulative sales — an average of 144,833 units and $2,476,342 per month. Monthly throughput topped out at 307,400 units in June 2026 and dipped to 69,500 in January 2026, leaving the latest reading 105.4% higher than August 2025.
Sunglasses Polarized Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
257.9K
▼ 16.1% MoM
Monthly Revenue 2026/07
$5.5M
▲ 4.5% MoM
Top 10 Market Share 2026/07
38.8%
Sunglasses Polarized Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunglasses polarized listing on Amazon US in July 2026 is ASIN B09RZS3B83 (Brand: SOJOS), which sold 20,000 units at $15.99 apiece — equal to 7.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,478,000 in July 2026 — 38.8% of unit volume and 26.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunglasses Polarized' on Amazon
July 2026
Is 38.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09RZS3B83
SOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
20K
▼ 50.0%vs. prior month
$296.6K
latest month
12-month trend
B0BKSKCYX7
FEIDUSUN Sunglasses Men Polarized Sunglasses for Mens and Womens,Black Retro Sun Glasses Driving Fishing UV Protection
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0FGPCPY7P
SOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385
10K
▲ 0.0%vs. prior month
$150.8K
latest month
12-month trend
B0FFB178B2
kimorn Women's Tangle Free Aviator Sunglasses, Polarized UV400 Protecion
10K
▲ 0.0%vs. prior month
$154.5K
latest month
12-month trend
B0BMTXZFLK
FIMILU 2 Packs Sunglasses for Women Polarized UV400 Protection Lens Big Frame Fashion Glasses Trendy Stylish Shade
10K
▲ 0.0%vs. prior month
$230.6K
latest month
12-month trend
B08R5DZKY9
Luenx Aviator Polarized Sunglasses for Men: Square UV400 Driving
9K
▲ 0.0%vs. prior month
$124K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sunglasses Polarized Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOJOS is the best-performing sunglasses polarized brand in July 2026, moving 37,000 units across 3 ASINs for 37.0% of Top 10 volume. FEIDUSUN follows with 10,000 units (10.0%), ahead of kimorn on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $15.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOJOS
3 ASINs in Top 10
37.0%
Units
37K
Revenue
$549.6K
Avg. price
$15.32
B09RZS3B83
$15.99·★4.4·8.4K revsSOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
Units sold20KB0FGPCPY7P
$13.98·★4.4·1.2K revsSOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385
Units sold10KB0F93YCXBP
$15.99·★4.4·1.3K revsSOJOS Trendy Rectangle Polarized Sunglasses Womens Mens SJ2610
Units sold7K
FEIDUSUN
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$96K
Avg. price
$9.99
B0BKSKCYX7
$9.99·★4.4·5K revsFEIDUSUN Sunglasses Men Polarized Sunglasses for Mens and Womens,Black Retro Sun Glasses Driving Fishing UV Protection
Units sold10K
kimorn
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$154.5K
Avg. price
$13.59
B0FFB178B2
$13.59·★4.3·578 revskimorn Women's Tangle Free Aviator Sunglasses, Polarized UV400 Protecion
Units sold10K
Trending Sunglasses Polarized Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BWTW5DX2 booked 7K units at $16.99, with ▼ 12.5% MoM change. On the growth side, B0GH5H2F3S leads positive momentum with ▲ 1150.0% MoM growth on 5K units, with B0GH5MC49J close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWTW5DX2
KALIYADI Polarized Sunglasses for Men, Lightweight Sun Glasses with UV Protection for Driving Fishing Golf
Price
$16.99
Rating
4.5
Reviews
14.1K
Latest month sales
B0GH5H2F3S
goodr OG Polarized Sunglasses Women & Men
Price
$30.00
Rating
4.5
Reviews
9.4K
Latest month sales
B0GH5MC49J
goodr Mach G Polarized Sunglasses Women & Men
Unlock to view ASIN details and product titles
Price
$40.00
Rating
4.6
Reviews
1.9K
Latest month sales
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