Sunchips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunchips sales on Amazon US totaled 773,000 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $8,049,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.3% of unit volume and 44.4% of revenue, while a typical listing is priced at $10.02. The keyword itself pulled 23,632 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the sunchips Top 50 moved 9,062,800 units and $97,566,870 in cumulative sales — an average of 755,233 units and $8,130,573 per month. Monthly throughput topped out at 866,000 units in June 2026 and dipped to 532,000 in May 2026, leaving the latest reading 1.4% lower than August 2025.
Sunchips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
773K
▼ 10.7% MoM
Monthly Revenue 2026/07
$8M
▼ 22.8% MoM
Top 10 Market Share 2026/07
45.3%
Sunchips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunchips listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $3.79 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 350,000 units and $3,577,500 in July 2026 — 45.3% of unit volume and 44.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunchips' on Amazon
July 2026
Is 45.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack) | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend
B01DIZT0KO
Boulder Canyon Potato Chips Avocado Oil, Sea Salt, 5.25 Ounce | No hydrogenated fats, high fructose corn syrup, bleached flour, or synthetic nitrates; clean-label kettle chips
30K
▲ 0.0%vs. prior month
$116.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sunchips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing sunchips brand in July 2026, moving 80,000 units across 3 ASINs for 22.9% of Top 10 volume. gimMe follows with 50,000 units (14.3%), ahead of Frito Lay on 50,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 51.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
3 ASINs in Top 10
22.9%
Units
80K
Revenue
$749.4K
Avg. price
$10.14
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB0116WQ62G
$19.29·★4.8·31.4K revsGoldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
Units sold30KB004SCTJE4
$2.37·★4.8·15.3K revsGoldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Units sold20K
gimMe
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Frito Lay
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Trending Sunchips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09GZSY9YR booked 30K units at $4.17, with ▲ 50.0% MoM change. On the growth side, B0CTS3X223 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
Price
$4.17
Rating
4.4
Reviews
3.3K
Latest month sales
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Price
$2.37
Rating
4.8
Reviews
15.3K
Latest month sales
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Unlock to view ASIN details and product titles
Price
$3.96
Rating
4.5
Reviews
7.8K
Latest month sales
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