Sun Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Shirt sales on Amazon US totaled 57,400 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $1,025,884 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.1% of unit volume and 34.6% of revenue, while a typical listing is priced at $18.14. The keyword itself pulled 22,114 Amazon queries over the same period (▼ 47.3% MoM).
Zooming out to the 12-month window ending July 2026, the sun shirt Top 50 moved 334,200 units and $6,623,764 in cumulative sales — an average of 27,850 units and $551,980 per month. Monthly throughput topped out at 62,300 units in June 2026 and dipped to 12,400 in January 2026, leaving the latest reading 101.4% higher than August 2025.
Sun Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
57.4K
▼ 7.9% MoM
Monthly Revenue 2026/07
$1M
▼ 10.3% MoM
Top 10 Market Share 2026/07
40.1%
Sun Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun shirt listing on Amazon US in July 2026 is ASIN B0D7YTXQSG (Brand: LalaHooK), which sold 3,000 units at $12.99 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 23,000 units and $354,910 in July 2026 — 40.1% of unit volume and 34.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Shirt' on Amazon
July 2026
Is 40.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D7YTXQSG
3 Pack Long Sleeve Shirts for Men - Quick Dry Moisture Wicking UV Sun Protection T-Shirts for Fishing Workout Athletic Gym
3K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B087JQNF1X
Boladeci Men's UPF 50+ Sun Protection UV SPF Shirts Long Sleeve Lightweight Quick Dry Swim T-Shirts Rash Guard
3K
▲ 50.0%vs. prior month
$30.2K
latest month
12-month trend
B0B59QCVSL
MLYENX 7 Pack Long Sleeve Shirts for Men Sun Protection Quick Dry
3K
▲ 0.0%vs. prior month
$105.3K
latest month
12-month trend
B087X8XVQC
MAGCOMSEN Women's Long Sleeve Shirts UPF 50+ Sun Protection Shirts for Hiking Fishing Workout Rash Guard
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B071RYCHPK
baleaf Men's UPF 50+ Sun Protection Shirts Long Sleeve Rash Guard | 4-Way Stretch, Quick Dry, Soft comfort Fabric, UV Protection, Breathable Lightweight for Fishing, Swimming, Surfing
2K
▲ 100.0%vs. prior month
$27.1K
latest month
12-month trend
B09FP7FCCN
MAGCOMSEN Men's Long Sleeve Shirts UPF 50+ UV Sun Protection Athletic Shirts for Hiking Running Workout Rash Guard
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sun Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAGCOMSEN is the best-performing sun shirt brand in July 2026, moving 4,000 units across 2 ASINs for 17.4% of Top 10 volume. LalaHooK follows with 3,000 units (13.0%), ahead of Boladeci on 3,000 units (13.0%).
Volume is spread across 9 brands, with the top three holding 43.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAGCOMSEN
2 ASINs in Top 10
17.4%
Units
4K
Revenue
$40K
Avg. price
$9.99
B087X8XVQC
$9.99·★4.5·5.2K revsMAGCOMSEN Women's Long Sleeve Shirts UPF 50+ Sun Protection Shirts for Hiking Fishing Workout Rash Guard
Units sold2KB09FP7FCCN
$9.99·★4.6·5.9K revsMAGCOMSEN Men's Long Sleeve Shirts UPF 50+ UV Sun Protection Athletic Shirts for Hiking Running Workout Rash Guard
Units sold2K
LalaHooK
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$38K
Avg. price
$12.99
B0D7YTXQSG
$12.99·★4.5·3.9K revs3 Pack Long Sleeve Shirts for Men - Quick Dry Moisture Wicking UV Sun Protection T-Shirts for Fishing Workout Athletic Gym
Units sold3K
Boladeci
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$30.2K
Avg. price
$12.99
B087JQNF1X
$12.99·★4.6·4.6K revsBoladeci Men's UPF 50+ Sun Protection UV SPF Shirts Long Sleeve Lightweight Quick Dry Swim T-Shirts Rash Guard
Units sold3K
Trending Sun Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071RYCHPK booked 2K units at $14.24, with ▲ 100.0% MoM change. On the growth side, B0F1KJY651 leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B087JQNF1X close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071RYCHPK
baleaf Men's UPF 50+ Sun Protection Shirts Long Sleeve Rash Guard | 4-Way Stretch, Quick Dry, Soft comfort Fabric, UV Protection, Breathable Lightweight for Fishing, Swimming, Surfing
Price
$14.24
Rating
4.6
Reviews
33K
Latest month sales
B0F1KJY651
Kinglaman 6 Pack Men Dry Fit Workout Long Sleeve UPF 50+ Athletic Gym Shirt
Price
$19.99
Rating
4.6
Reviews
780
Latest month sales
B087JQNF1X
Boladeci Men's UPF 50+ Sun Protection UV SPF Shirts Long Sleeve Lightweight Quick Dry Swim T-Shirts Rash Guard
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
4.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sun shirt report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card