Sun Bum Face Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Bum Face Stick sales on Amazon US totaled 578,000 units in July 2026 (▼ 36.6% vs. the prior month), generating an estimated $8,053,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 43.1% of revenue, while a typical listing is priced at $15.66. The keyword itself pulled 11,913 Amazon queries over the same period (▼ 52.3% MoM).
Zooming out to the 12-month window ending July 2026, the sun bum face stick Top 50 moved 3,476,700 units and $50,455,539 in cumulative sales — an average of 289,725 units and $4,204,628 per month. Monthly throughput topped out at 911,000 units in June 2026 and dipped to 96,400 in December 2025, leaving the latest reading 150.8% higher than August 2025.
Sun Bum Face Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
578K
▼ 36.6% MoM
Monthly Revenue 2026/07
$8.1M
▼ 41.5% MoM
Top 10 Market Share 2026/07
53.6%
Sun Bum Face Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun bum face stick listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 13.8% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $3,472,000 in July 2026 — 53.6% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Bum Face Stick' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B0CV9R8DTK
Black Girl Sunscreen Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
30K
▼ 25.0%vs. prior month
$299.7K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
30K
▲ 0.0%vs. prior month
$419.1K
latest month
12-month trend
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Best Sun Bum Face Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing sun bum face stick brand in July 2026, moving 120,000 units across 3 ASINs for 38.7% of Top 10 volume. Sun Bum follows with 50,000 units (16.1%), ahead of BLACK GIRL SUNSCREEN on 30,000 units (9.7%).
With 7 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.96 to $13.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
3 ASINs in Top 10
38.7%
Units
120K
Revenue
$1.1M
Avg. price
$8.96
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB00HNSSV0S
$7.90·★4.7·13.1K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·39.9K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
Sun Bum
2 ASINs in Top 10
16.1%
Units
50K
Revenue
$678.6K
Avg. price
$13.96
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20K
BLACK GIRL SUNSCREEN
1 ASIN in Top 10
9.7%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B0CV9R8DTK
$9.99·★4.7·9.6K revsBlack Girl Sunscreen Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
Units sold30K
Trending Sun Bum Face Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B077D7L95C booked 20K units at $12.99, with ▲ 0.0% MoM change. On the growth side, B00ANL8QHA leads positive momentum with ▲ 60.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077D7L95C
Banana Boat Sport Kids Sunscreen Spray SPF 50, 6 oz (2 Pack) | Water and sweat resistant sunblock, Easy spray application, UVA/UVB broad spectrum protection, Designed for children
Price
$12.99
Rating
4.7
Reviews
11.6K
Latest month sales
B0DMC6ZRJZ
Neutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Price
$9.99
Rating
4.5
Reviews
39.9K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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