Sun Bum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Bum sales on Amazon US totaled 432,000 units in July 2026 (▼ 44.1% vs. the prior month), generating an estimated $6,546,020 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 44.8% of revenue, while a typical listing is priced at $15.51. The keyword itself pulled 45,771 Amazon queries over the same period (▼ 60.1% MoM).
Zooming out to the 12-month window ending July 2026, the sun bum Top 50 moved 2,851,600 units and $45,019,120 in cumulative sales — an average of 237,633 units and $3,751,593 per month. Monthly throughput topped out at 773,000 units in June 2026 and dipped to 85,800 in November 2025, leaving the latest reading 127.1% higher than August 2025.
Sun Bum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
432K
▼ 44.1% MoM
Monthly Revenue 2026/07
$6.5M
▼ 48.4% MoM
Top 10 Market Share 2026/07
46.3%
Sun Bum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun bum listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 18.5% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,935,400 in July 2026 — 46.3% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Bum' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
B004XGLE7K
Sun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
10K
▼ 75.0%vs. prior month
$160.3K
latest month
12-month trend
B008XJ7F1W
Baby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
10K
▼ 50.0%vs. prior month
$109.9K
latest month
12-month trend
B07X1YDGSF
Neutrogena Beach Defense Sunscreen Spray, SPF 50, 6.5 oz
10K
▼ 66.7%vs. prior month
$91K
latest month
12-month trend
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Best Sun Bum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing sun bum brand in July 2026, moving 90,000 units across 2 ASINs for 45.0% of Top 10 volume. Sun Bum follows with 80,000 units (40.0%), ahead of Supergoop! on 20,000 units (10.0%).
With 4 brands splitting the Top 10 and 95.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $36.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
2 ASINs in Top 10
45.0%
Units
90K
Revenue
$823.8K
Avg. price
$8.99
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB07X1YDGSF
$8.99·★4.7·12K revsNeutrogena Beach Defense Sunscreen Spray, SPF 50, 6.5 oz
Units sold10K
Sun Bum
5 ASINs in Top 10
40.0%
Units
80K
Revenue
$1.1M
Avg. price
$12.52
B0BQCSMD63
$10.12·★4.7·4K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$13.87·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB004XGLE7K
$13.77·★4.8·11.3K revsSun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10KB008XJ7F1W
$10.99·★4.7·7.9K revsBaby Bum SPF 50 Sunscreen Lotion - Mineral UVA/UVB Face and Body Protection for Sensitive Skin - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
Units sold10KB0BSZ5VJMV
$13.87·★4.8·1.8K revsSun Bum Kids SPF 50 Clear Sunscreen Body Spray - 6 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold10K
Supergoop!
2 ASINs in Top 10
10.0%
Units
20K
Revenue
$815.6K
Avg. price
$36.50
B087H5FFGK
$44.99·★4.5·3.8K revsSupergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing, Water & Sweat Resistant - 18 fl oz
Units sold10KB087HDXS2T
$28.00·★4.6·5.7K revsSupergoop! PLAY Everyday Lotion - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing, Water & Sweat Resistant
Units sold10K
Trending Sun Bum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B087HDXS2T booked 10K units at $28.00, with ▲ 0.0% MoM change. On the growth side, B00ANL8QHA leads positive momentum with ▲ 60.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087HDXS2T
Supergoop! PLAY Everyday Lotion - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing, Water & Sweat Resistant
Price
$28.00
Rating
4.6
Reviews
5.7K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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