Sugar Free Ketchup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Free Ketchup sales on Amazon US totaled 175,950 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $906,555 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.3% of unit volume and 71.2% of revenue, while a typical listing is priced at $12.18. The keyword itself pulled 14,740 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the sugar free ketchup Top 50 moved 1,830,950 units and $9,155,695 in cumulative sales — an average of 152,579 units and $762,975 per month. Monthly throughput topped out at 193,800 units in June 2026 and dipped to 100,250 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Sugar Free Ketchup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
175.9K
▼ 9.2% MoM
Monthly Revenue 2026/07
$906.6K
▼ 6.4% MoM
Top 10 Market Share 2026/07
81.3%
Sugar Free Ketchup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar free ketchup listing on Amazon US in July 2026 is ASIN B000WHXN3C (Brand: HEINZ), which sold 40,000 units at $4.78 apiece — equal to 22.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 143,000 units and $645,220 in July 2026 — 81.3% of unit volume and 71.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Free Ketchup' on Amazon
July 2026
Is 81.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000WHXN3C
Heinz Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
40K
▲ 0.0%vs. prior month
$159.2K
latest month
12-month trend
B01B2OVUAG
Heinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$141.2K
latest month
12-month trend
B074H5QQP1
365 by Whole Foods Market, Organic Ketchup, 24 Ounce
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B000WHSD5A
HEINZ Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
10K
▼ 50.0%vs. prior month
$33.4K
latest month
12-month trend
B00HYR3GVW
Heinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B07P7HPWC3
Hunt's Tomato Ketchup, 20 oz | Tomato ketchup in squeeze bottle; great on burgers, hot dogs and fries; must-have condiment at picnics, barbecues and parties
10K
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend
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Best Sugar Free Ketchup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HEINZ is the best-performing sugar free ketchup brand in July 2026, moving 106,000 units across 7 ASINs for 74.1% of Top 10 volume. 365 by Whole Foods Market follows with 27,000 units (18.9%), ahead of Hunt's on 10,000 units (7.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.62 to $6.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HEINZ
7 ASINs in Top 10
74.1%
Units
106K
Revenue
$549.4K
Avg. price
$6.05
B000WHXN3C
$4.78·★4.8·31.3K revsHeinz Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold40KB01B2OVUAG
$4.99·★4.8·6.3K revsHeinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold20KB000WHSD5A
$3.78·★4.7·16.8K revsHEINZ Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold10KB00HYR3GVW
$3.98·★4.7·9.9K revsHeinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
Units sold10KB0005YKO8E
$3.28·★4.8·9.8K revsHeinz Tomato Ketchup, 14 oz Bottle | Made from Sweet, Red Ripe Tomatoes, Thick & Rich, Gluten-Free, Great for Burgers & Dipping, Hot Dogs & Fries
Units sold10KB00EWN76RG
$11.98·★4.7·22.3K revsHeinz Tomato Ketchup, 2 ct Pack, 50.5 oz Bottles | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold8KB003XLOOCS
$9.54·★4.8·6.4K revsHeinz Tomato Ketchup, Sweet Relish & Yellow Mustard Grill Pack, 3 ct Pack | Perfect for Grilling & Picnics, Great on Burgers & Hot Dogs & Barbecues
Units sold8K
365 by Whole Foods Market
2 ASINs in Top 10
18.9%
Units
27K
Revenue
$82.1K
Avg. price
$3.08
B074H5QQP1
$2.99·★4.6·7.3K revs365 by Whole Foods Market, Organic Ketchup, 24 Ounce
Units sold20KB0BKN9L6G8
$3.18·★4.2·806 revs365 by Whole Foods Market, Organic No Sugar Added Ketchup, 16.6 Ounce
Units sold7K
Hunt's
1 ASIN in Top 10
7.0%
Units
10K
Revenue
$13.8K
Avg. price
$1.62
B07P7HPWC3
$1.62·★4.8·7.9K revsHunt's Tomato Ketchup, 20 oz | Tomato ketchup in squeeze bottle; great on burgers, hot dogs and fries; must-have condiment at picnics, barbecues and parties
Units sold10K
Trending Sugar Free Ketchup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B1W2ZT7L leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07CS54584 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B1W2ZT7L
Fila Manila Banana Ketchup – Filipino Sauce & Condiment – 12 oz jar, Mild, Vegan, No MSG, No Sugar Added, Gluten Free, Dairy Free, Made in the USA, Banana Ketchup, 1 Count (Pack of 1)
Price
$8.94
Rating
4.1
Reviews
383
Latest month sales
B07CS54584
Heinz Tomato Ketchup No Added Sugar And Salt 400ML
Price
$14.00
Rating
4.2
Reviews
653
Latest month sales
B0C6FRPCZB
G Hughes Sugar Free Asian Sauces Variety Pack, Gluten Free (3-Pack) | Stir Fry Sauces and Dressings, Gluten Free Dipping Sauces, Sweet & Sour, Yum Yum, & General Tso Variety Pack
Unlock to view ASIN details and product titles
Price
$28.95
Rating
4.5
Reviews
131
Latest month sales
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