Suckers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Suckers sales on Amazon US totaled 231,500 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $3,269,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 54.8% of revenue, while a typical listing is priced at $19.40. The keyword itself pulled 29,763 Amazon queries over the same period (▲ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the suckers Top 50 moved 3,065,250 units and $44,508,101 in cumulative sales — an average of 255,438 units and $3,709,008 per month. Monthly throughput topped out at 395,900 units in October 2025 and dipped to 163,850 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Suckers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.5K
▼ 12.3% MoM
Monthly Revenue 2026/07
$3.3M
▼ 9.4% MoM
Top 10 Market Share 2026/07
57.9%
Suckers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold suckers listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $5.49 apiece — equal to 13.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $1,790,680 in July 2026 — 57.9% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Suckers' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B00BGVLO1G
YumEarth Organic Vitamin C Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Dyes
20K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
B005LURDJK
Fla-Vor-Ice Popsicle Variety Pack, Ice Pops, Assorted Flavors, 100 Count | 1.5 oz freezer bars, Freeze and Eat Popsicles, Frozen Snacks Dessert Bars for Kids and Adults, Real Fruit Juice
20K
▼ 33.3%vs. prior month
$217.4K
latest month
12-month trend
B003WECB5S
Charms Blow Pop Lollipops, Assorted Flavors, 100 Count, 4lb 1oz Box | Individually Wrapped, Dual Candy and Gum Suckers, Bulk Treats for Kids and Adults, Peanut Free, Kosher, Gluten Free
10K
▲ 0.0%vs. prior month
$139.7K
latest month
12-month trend
B01N2UTKE9
Dum Dums Original Mix 400 ct. Bag - All-Time Classic Flavors, Assorted Suckers in Bulk Candy Bag, Individually Wrapped Lollipops - Bulk Halloween Lollipops for Handing Out
10K
▲ 0.0%vs. prior month
$290K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Suckers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing suckers brand in July 2026, moving 40,000 units across 2 ASINs for 29.9% of Top 10 volume. YumEarth follows with 20,000 units (14.9%), ahead of Fla-Vor-Ice on 20,000 units (14.9%).
Volume is spread across 8 brands, with the top three holding 59.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $13.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
2 ASINs in Top 10
29.9%
Units
40K
Revenue
$329.8K
Avg. price
$13.43
B06XGNL1RX
$5.49·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30KB07CY78RVR
$21.37·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
Units sold10K
YumEarth
1 ASIN in Top 10
14.9%
Units
20K
Revenue
$139.8K
Avg. price
$6.99
B00BGVLO1G
$6.99·★4.8·16.5K revsYumEarth Organic Vitamin C Pops Variety Pack, 40 Fruit Flavored Favorites Lollipops, Allergy Friendly, Gluten Free, Non-GMO, Vegan, No Artificial Dyes
Units sold20K
Fla-Vor-Ice
1 ASIN in Top 10
14.9%
Units
20K
Revenue
$217.4K
Avg. price
$10.24
B005LURDJK
$10.24·★4.7·26.2K revsFla-Vor-Ice Popsicle Variety Pack, Ice Pops, Assorted Flavors, 100 Count | 1.5 oz freezer bars, Freeze and Eat Popsicles, Frozen Snacks Dessert Bars for Kids and Adults, Real Fruit Juice
Units sold20K
Trending Suckers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CW22SD5V booked 8K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0DTHMVNK9 leads positive momentum with ▲ 400.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CW22SD5V
Tootsie Pops Cherry Flavored Lollipops, 50 Count, 1.95lb (Pack of 1) | Single Flavor Bag, Chocolatey Center, Individually Wrapped Hard Candy, Red Candy, Peanut Free, Kosher, Gluten Free
Price
$14.99
Rating
4.8
Reviews
2.5K
Latest month sales
B0F4XYC1B3
Jolly Rancher Assorted Fruit Candy Bulk Bag, Variety Pack, 42.01 oz | Includes Lollipops, Stix & Hard Candy, Candy Variety Pack for Parties and Sharing
Price
$11.26
Rating
4.7
Reviews
17.9K
Latest month sales
B0DTHMVNK9
Colombina Bon Bon Bum Assorted Lollipops Fruit Hard Candy, Individually Wrapped Sweet Fruit Pops, 48 Count (Pack of 1)
Unlock to view ASIN details and product titles
Price
$5.49
Rating
4.6
Reviews
642
Latest month sales
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