Stretch Mark Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stretch Mark Cream sales on Amazon US totaled 485,500 units in July 2026 (▼ 12.7% vs. the prior month), generating an estimated $8,929,625 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 51.1% of revenue, while a typical listing is priced at $21.69. The keyword itself pulled 52,155 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the stretch mark cream Top 50 moved 5,623,200 units and $108,280,585 in cumulative sales — an average of 468,600 units and $9,023,382 per month. Monthly throughput topped out at 556,350 units in June 2026 and dipped to 274,300 in May 2026, leaving the latest reading 5.5% higher than August 2025.
Stretch Mark Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
485.5K
▼ 12.7% MoM
Monthly Revenue 2026/07
$8.9M
▼ 19.8% MoM
Top 10 Market Share 2026/07
55.6%
Stretch Mark Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stretch mark cream listing on Amazon US in July 2026 is ASIN B0060OUV5Y (Brand: La Roche-Posay), which sold 60,000 units at $18.99 apiece — equal to 12.4% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $4,563,200 in July 2026 — 55.6% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stretch Mark Cream' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B08SS4T6ZT
Mederma Advanced Scar Gel, Cepalin Scar Treatment, Old and New Scars, 20g | Cepalin Botanical Extract, Clinically Shown, Reduces Scar Appearance, Treats Scars, Visible Results
20K
▲ 0.0%vs. prior month
$329.4K
latest month
12-month trend
B08SS4TJ9C
Mederma PM Intensive Overnight Scar Cream, 1 Oz | Clinically Shown, Advanced Treatment, Peptides & Collagen, Works While You Sleep, Non-Greasy, Paraben-Free
20K
▲ 0.0%vs. prior month
$376K
latest month
12-month trend
B0D3FWRQCY
Mitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
20K
▲ 100.0%vs. prior month
$168K
latest month
12-month trend
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Best Stretch Mark Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing stretch mark cream brand in July 2026, moving 60,000 units across 1 ASIN for 22.2% of Top 10 volume. SimplyVital follows with 50,000 units (18.5%), ahead of Bio-Oil on 40,000 units (14.8%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.61 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
22.2%
Units
60K
Revenue
$857.4K
Avg. price
$18.99
B0060OUV5Y
$18.99·★4.7·22.5K revsLa Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
Units sold60K
SimplyVital
1 ASIN in Top 10
18.5%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
Bio-Oil
2 ASINs in Top 10
14.8%
Units
40K
Revenue
$586.6K
Avg. price
$15.61
B004AI97MA
$20.97·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20KB000VPPUEA
$10.26·★4.6·179.8K revsBio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 2 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
Units sold20K
Trending Stretch Mark Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D3FWRQCY booked 20K units at $8.40, with ▲ 100.0% MoM change. On the growth side, B000Z4QQRM leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B0FWCB2GYL close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3FWRQCY
Mitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
Price
$8.40
Rating
4.6
Reviews
3.9K
Latest month sales
B000Z4QQRM
Palmer's Tummy Butter for Stretch Marks & Weight Changes (4.4 Oz) | An intensive formula with Collagen and Elastin to improve the appearance of stretch marks. Ideal for nighttime use.
Price
$13.24
Rating
4.6
Reviews
6.5K
Latest month sales
B0FWCB2GYL
Silicone Scar Cream Scar Gel - Advanced Scar Removal Cream for Surgical Scars, Stretch Marks, Acne, C-Section, Keloids, Old & New Scars Scar Treatment from Body & Face, 35g (1.23Oz)
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
440
Latest month sales
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