Strawberry Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Strawberry Candy sales on Amazon US totaled 118,500 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $1,233,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.0% of unit volume and 60.1% of revenue, while a typical listing is priced at $14.50. The keyword itself pulled 18,869 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the strawberry candy Top 50 moved 1,414,700 units and $14,368,633 in cumulative sales — an average of 117,892 units and $1,197,386 per month. Monthly throughput topped out at 153,900 units in February 2026 and dipped to 83,500 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Strawberry Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.5K
▼ 11.7% MoM
Monthly Revenue 2026/07
$1.2M
▼ 6.7% MoM
Top 10 Market Share 2026/07
70.0%
Strawberry Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold strawberry candy listing on Amazon US in July 2026 is ASIN B07WXJFFSY (Brand: Starburst), which sold 20,000 units at $3.99 apiece — equal to 16.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $741,420 in July 2026 — 70.0% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Strawberry Candy' on Amazon
July 2026
Is 70.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B07L4QGYLV
Gushers Tropical & Strawberry Fruit Snacks, 20 ct, 16oz | Juicy Liquid Center in Every Bite, Gluten Free, Gelatin Free, Good Source of Vitamin C, Family Pack, Ideal for Lunch Boxes
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B000NMI7RI
TWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B0FNRZCPFM
NERDS Juicy Gummy Clusters Strawberry Punch Candy, Stand-Up Bag, 7.15 oz | Triple-texture crunchy gummy juicy, strawberry punch flavor, resealable stand-up bag, sharing, party, game night
10K
▼ 50.0%vs. prior month
$34.8K
latest month
12-month trend
B008VSZG4S
TWIZZLERS Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
9K
▼ 10.0%vs. prior month
$61.6K
latest month
12-month trend
B07W6RHTZK
STARBURST FaveREDS Chewy Fruit Chews, Bulk, Wrapped, Party Size, 50 oz | Soft juicy red fruit chews individually wrapped, a bulk fit for party favors, sharing, road trips, lunch box, sour candy
8K
▼ 20.0%vs. prior month
$95.9K
latest month
12-month trend
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Best Strawberry Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Starburst is the best-performing strawberry candy brand in July 2026, moving 28,000 units across 2 ASINs for 33.7% of Top 10 volume. Twizzlers follows with 19,000 units (22.9%), ahead of Gushers on 10,000 units (12.0%).
With 8 brands splitting the Top 10 and 68.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $8.83, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Starburst
2 ASINs in Top 10
33.7%
Units
28K
Revenue
$183.9K
Avg. price
$7.99
B07WXJFFSY
$3.99·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20KB07W6RHTZK
$11.99·★4.8·2.1K revsSTARBURST FaveREDS Chewy Fruit Chews, Bulk, Wrapped, Party Size, 50 oz | Soft juicy red fruit chews individually wrapped, a bulk fit for party favors, sharing, road trips, lunch box, sour candy
Units sold8K
Twizzlers
2 ASINs in Top 10
22.9%
Units
19K
Revenue
$193.4K
Avg. price
$8.83
B000NMI7RI
$10.82·★4.5·46.9K revsTWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB008VSZG4S
$6.84·★4.8·5.5K revsTWIZZLERS Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
Units sold9K
Gushers
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$69.7K
Avg. price
$6.97
B07L4QGYLV
$6.97·★4.8·7.9K revsGushers Tropical & Strawberry Fruit Snacks, 20 ct, 16oz | Juicy Liquid Center in Every Bite, Gluten Free, Gelatin Free, Good Source of Vitamin C, Family Pack, Ideal for Lunch Boxes
Units sold10K
Trending Strawberry Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0988Y79YF booked 3K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B01MT3M5EL leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09515PNZR close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0988Y79YF
Strawberry Hard Candy Individually Wrapped by Cambie - 2 lbs of Hard Candy | Deliciously Sweet, Hard Exterior, Soft Fruit-Filled Center
Price
$17.99
Rating
4.7
Reviews
3.1K
Latest month sales
B01MT3M5EL
Nerds Grape & Strawberry Theater Box Candy, 5 oz, 12 Pk | Tiny tangy crunchy, classic concession box, movie night, party favors, bulk case
Price
$12.00
Rating
4.7
Reviews
2.3K
Latest month sales
B09515PNZR
Arcor Strawberry Bon Bons Individually Wrapped Hard Candy, 2 Lb Bag | Filled Hard Candy, Nostalgic Candy
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
2K
Latest month sales
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