Strawberry Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Strawberry Candy sales on Amazon US totaled 179,900 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $1,547,395 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 56.9% of revenue, while a typical listing is priced at $13.10. The keyword itself pulled 18,869 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the strawberry candy Top 50 moved 2,319,600 units and $20,717,417 in cumulative sales — an average of 193,300 units and $1,726,451 per month. Monthly throughput topped out at 255,300 units in February 2026 and dipped to 132,600 in May 2026, leaving the latest reading 6.6% lower than August 2025.
Strawberry Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179.9K
▼ 13.6% MoM
Monthly Revenue 2026/07
$1.5M
▼ 9.3% MoM
Top 10 Market Share 2026/07
73.9%
Strawberry Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold strawberry candy listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $8.54 apiece — equal to 16.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $880,060 in July 2026 — 73.9% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Strawberry Candy' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B01HTNAVGI
Annie's Organic Fruit Tape, Strawberry & Berry Variety Pack (Pack of 12) | Fruit-Flavored Snacks (6 of Each Flavor), Great for Lunchboxes, Gluten-Free, No High Fructose Corn Syrup, 9 oz
20K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B07L4QGYLV
Gushers Tropical & Strawberry Fruit Snacks, 20 ct, 16oz | Juicy Liquid Center in Every Bite, Gluten Free, Gelatin Free, Good Source of Vitamin C, Family Pack, Ideal for Lunch Boxes
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B000NMI7RI
Twizzlers Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
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Best Strawberry Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing strawberry candy brand in July 2026, moving 30,000 units across 1 ASIN for 22.6% of Top 10 volume. Twizzlers follows with 29,000 units (21.8%), ahead of Starburst on 28,000 units (21.1%).
With 7 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.19 to $8.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
1 ASIN in Top 10
22.6%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
Twizzlers
3 ASINs in Top 10
21.8%
Units
29K
Revenue
$228.2K
Avg. price
$7.19
B000NMI7RI
$11.24·★4.5·46.9K revsTwizzlers Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB000WG8Z0O
$3.48·★4.7·8.9K revsTwizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
Units sold10KB008VSZG4S
$6.84·★4.8·5.6K revsTwizzlers Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
Units sold9K
Starburst
2 ASINs in Top 10
21.1%
Units
28K
Revenue
$183.9K
Avg. price
$7.99
B07WXJFFSY
$3.99·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20KB07W6RHTZK
$11.99·★4.8·2.1K revsSTARBURST FaveREDS Chewy Fruit Chews, Bulk, Wrapped, Party Size, 50 oz | Soft juicy red fruit chews individually wrapped, a bulk fit for party favors, sharing, road trips, lunch box, sour candy
Units sold8K
Trending Strawberry Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B007IS64J8 booked 6K units at $15.00, with ▲ 20.0% MoM change. On the growth side, B01MT3M5EL leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DKYZ6Z5B close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007IS64J8
Ice Breakers Duo Cool Strawberry Sugar-Free Mints Tins, 1.3 oz, 8 ct | Strawberry Sugar-Free Mints with Cooling Crystals, Dual-Sided Tins for Car, Pocket, Desk and Fresh Breath, 8 ct
Price
$15.00
Rating
4.8
Reviews
4.3K
Latest month sales
B01MT3M5EL
NERDS Grape & Strawberry Theater Box Candy, 5 oz, 12 Pk | Tiny tangy crunchy, classic concession box, movie night, party favors, bulk case
Price
$16.52
Rating
4.7
Reviews
2.3K
Latest month sales
B0DKYZ6Z5B
SOUR PATCH KIDS Glow Ups Strawberry-Watermelon Soft & Chewy Gummy Candy, Bulk Candy, 12 - 3.08 oz Bags
Unlock to view ASIN details and product titles
Price
$14.21
Rating
4.6
Reviews
428
Latest month sales
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