Straw Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw Purse sales on Amazon US totaled 24,400 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $590,171 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 46.8% of revenue, while a typical listing is priced at $22.19. The keyword itself pulled 21,732 Amazon queries over the same period (▼ 40.6% MoM).
Zooming out to the 12-month window ending July 2026, the straw purse Top 50 moved 120,600 units and $2,836,823 in cumulative sales — an average of 10,050 units and $236,402 per month. Monthly throughput topped out at 29,950 units in June 2026 and dipped to 1,950 in December 2025, leaving the latest reading 100.0% higher than August 2025.
Straw Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.4K
▼ 18.5% MoM
Monthly Revenue 2026/07
$590.2K
▼ 18.3% MoM
Top 10 Market Share 2026/07
45.1%
Straw Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw purse listing on Amazon US in July 2026 is ASIN B09TXL9ZGZ (Brand: COOKOOKY), which sold 2,000 units at $16.99 apiece — equal to 8.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $275,930 in July 2026 — 45.1% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw Purse' on Amazon
July 2026
Is 45.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend
B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0D7ZL8BP1
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0GJD3L43F
Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort
1K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
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Best Straw Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing straw purse brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. KKXIU follows with 2,000 units (18.2%), ahead of FENBEN on 1,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
1 ASIN in Top 10
18.2%
Units
2K
Revenue
$34K
Avg. price
$16.99
B09TXL9ZGZ
$16.99·★4.6·901 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
KKXIU
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$65K
Avg. price
$28.49
B0D7ZJB2PS
$29.99·★4.3·813 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1KB0D7ZL8BP1
$26.99·★4.3·813 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
FENBEN
1 ASIN in Top 10
9.1%
Units
1K
Revenue
$21K
Avg. price
$18.89
B07VRQSSN5
$18.89·★4.3·1.4K revsFENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
Units sold1K
Trending Straw Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GT9D7KWZ close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$26.59
Rating
4.3
Reviews
49
Latest month sales
B0GT9D7KWZ
KKXIU Mini Top Handle Purse for Women Summer Straw Beach Bag
Price
$17.99
Rating
3.9
Reviews
156
Latest month sales
B0GVPJJJ94
Boho Small Crossbody Bag for Women Small Summer Beach Shoulder Purse Hand Woven Crochet Bags with Tassel
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.1
Reviews
18
Latest month sales
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