Straw Bags For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw Bags For Women sales on Amazon US totaled 25,250 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $653,722 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 42.8% of revenue, while a typical listing is priced at $26.62. The keyword itself pulled 13,171 Amazon queries over the same period (▼ 45.5% MoM).
Zooming out to the 12-month window ending July 2026, the straw bags for women Top 50 moved 129,150 units and $3,296,765 in cumulative sales — an average of 10,763 units and $274,730 per month. Monthly throughput topped out at 29,800 units in June 2026 and dipped to 1,950 in December 2025, leaving the latest reading 104.5% higher than August 2025.
Straw Bags For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.3K
▼ 15.3% MoM
Monthly Revenue 2026/07
$653.7K
▼ 20.7% MoM
Top 10 Market Share 2026/07
43.6%
Straw Bags For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw bags for women listing on Amazon US in July 2026 is ASIN B09TXL9ZGZ (Brand: COOKOOKY), which sold 2,000 units at $16.99 apiece — equal to 7.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $279,670 in July 2026 — 43.6% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw Bags For Women' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend
B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0D7ZL8BP1
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0GJD3L43F
Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort
1K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Straw Bags For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing straw bags for women brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. KKXIU follows with 2,000 units (18.2%), ahead of FENBEN on 1,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
1 ASIN in Top 10
18.2%
Units
2K
Revenue
$34K
Avg. price
$16.99
B09TXL9ZGZ
$16.99·★4.6·901 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
KKXIU
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$65K
Avg. price
$26.99
B0D7ZJB2PS
$26.99·★4.3·816 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1KB0D7ZL8BP1
$26.99·★4.3·816 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
FENBEN
1 ASIN in Top 10
9.1%
Units
1K
Revenue
$21K
Avg. price
$20.99
B07VRQSSN5
$20.99·★4.3·1.4K revsFENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
Units sold1K
Trending Straw Bags For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GVPJJJ94 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$26.59
Rating
4.2
Reviews
48
Latest month sales
B0GVPJJJ94
Boho Small Crossbody Bag for Women Small Summer Beach Shoulder Purse Hand Woven Crochet Bags with Tassel
Price
$17.99
Rating
4.0
Reviews
21
Latest month sales
B0GYYTR31K
Floral Hollow Out Woven Boho Shoulder Bag, Metal Round Clasp Beach Bag, Holiday Casual Straw Bag for Summer Vacation, Travel, Shopping. Beach Essentials, Beach Bag for Women
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.8
Reviews
33
Latest month sales
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