Straw Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw Bag sales on Amazon US totaled 31,000 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $671,659 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 42.5% of revenue, while a typical listing is priced at $22.75. The keyword itself pulled 22,682 Amazon queries over the same period (▼ 40.5% MoM).
Zooming out to the 12-month window ending July 2026, the straw bag Top 50 moved 161,350 units and $3,421,279 in cumulative sales — an average of 13,446 units and $285,107 per month. Monthly throughput topped out at 33,900 units in June 2026 and dipped to 3,850 in December 2025, leaving the latest reading 92.0% higher than August 2025.
Straw Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31K
▼ 8.6% MoM
Monthly Revenue 2026/07
$671.7K
▼ 14.2% MoM
Top 10 Market Share 2026/07
48.4%
Straw Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw bag listing on Amazon US in July 2026 is ASIN B09VT1FCYN (Brand: KALIDI), which sold 4,000 units at $8.99 apiece — equal to 12.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,000 units and $285,590 in July 2026 — 48.4% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw Bag' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VT1FCYN
KALIDI Beach Mesh Tote Bag, Casual MAX 23L Summer Foldable Hobo Bag Women
4K
▲ 33.3%vs. prior month
$38.3K
latest month
12-month trend
B0C556F6Z1
hatisan Crochet Bag for Women, Handmade Knit Beach Tote Bag Summer
2K
▲ 100.0%vs. prior month
$21K
latest month
12-month trend
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend
B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
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Best Straw Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KALIDI is the best-performing straw bag brand in July 2026, moving 4,000 units across 1 ASIN for 26.7% of Top 10 volume. hatisan follows with 2,000 units (13.3%), ahead of COOKOOKY on 2,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KALIDI
1 ASIN in Top 10
26.7%
Units
4K
Revenue
$38.3K
Avg. price
$8.99
B09VT1FCYN
$8.99·★4.6·2.6K revsKALIDI Beach Mesh Tote Bag, Casual MAX 23L Summer Foldable Hobo Bag Women
Units sold4K
hatisan
1 ASIN in Top 10
13.3%
Units
2K
Revenue
$21K
Avg. price
$9.99
B0C556F6Z1
$9.99·★4.4·2K revshatisan Crochet Bag for Women, Handmade Knit Beach Tote Bag Summer
Units sold2K
COOKOOKY
1 ASIN in Top 10
13.3%
Units
2K
Revenue
$34K
Avg. price
$16.99
B09TXL9ZGZ
$16.99·★4.6·899 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
Trending Straw Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C9J867PS booked 1K units at $23.39, with ▲ 0.0% MoM change. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GT9D7KWZ close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9J867PS
Straw Beach Tote Bag: Large Summer Boho Woven Bags
Price
$23.39
Rating
4.1
Reviews
361
Latest month sales
B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$26.59
Rating
4.3
Reviews
49
Latest month sales
B0GT9D7KWZ
KKXIU Mini Top Handle Purse for Women Summer Straw Beach Bag
Unlock to view ASIN details and product titles
Price
$17.99
Rating
3.9
Reviews
156
Latest month sales
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