Stools Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stools sales on Amazon US totaled 74,300 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $2,672,662 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 40.8% of revenue, while a typical listing is priced at $56.73. The keyword itself pulled 20,447 Amazon queries over the same period (▼ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the stools Top 50 moved 825,050 units and $27,202,881 in cumulative sales — an average of 68,754 units and $2,266,907 per month. Monthly throughput topped out at 78,600 units in August 2025 and dipped to 42,800 in May 2026, leaving the latest reading 5.5% lower than August 2025.
Stools Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74.3K
▼ 1.9% MoM
Monthly Revenue 2026/07
$2.7M
▼ 4.6% MoM
Top 10 Market Share 2026/07
61.9%
Stools Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stools listing on Amazon US in July 2026 is ASIN B00HSR1B9W (Brand: Squatty Potty), which sold 10,000 units at $22.99 apiece — equal to 13.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $1,089,950 in July 2026 — 61.9% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stools' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00HSR1B9W
Squatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
10K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B014WOXB6O
Handy Laundry Folding Step Stool 9 Inch, Black, Non-Slip Holds 300 lbs | 9 Inch, Black, Foldable Collapsible Step Stool, Non-Slip, Holds 300 lbs, Kitchen Bathroom Bedroom, Adults
8K
▼ 11.1%vs. prior month
$103.6K
latest month
12-month trend
B09472RY19
ACSTEP Folding Step Stool 9 Inch, Non-Slip Foldable Stools for Kids, Black | Heavy Duty Collapsible Foot Stool, Lightweight, Holds 300 lb for Toddler/Adults Kitchen Bathroom Bedroom Outdoor, with Handle
6K
▲ 0.0%vs. prior month
$63K
latest month
12-month trend
B08P752RXQ
Delxo Folding Step Stool 13 Inch,300 Lbs Step Stool for Adults Black | Foldable Step Stool 13",Non-Slip Foot Stools with Handle,Lightweight Collapsible stools for Kitchen,Bathroom,Bedroom,Garden
5K
▲ 0.0%vs. prior month
$88.7K
latest month
12-month trend
B086BLVQGJ
Fishboy Collapsible Stool for Adults, Portable Folding Camping Seat, 400lbs | Lightweight but sturdy, retractable telescoping design with adjustable heights for fishing, hiking, travel, festivals, BBQ
5K
▲ 0.0%vs. prior month
$120.1K
latest month
12-month trend
B0C9PQVV63
HBTower 2 Step Ladder, Step Stool for Adults | 2 Step Ladder Folding Step Stool with Wide Pedal Ergonomic Design
4K
▼ 20.0%vs. prior month
$139.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stools Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Squatty Potty is the best-performing stools brand in July 2026, moving 10,000 units across 1 ASIN for 21.7% of Top 10 volume. Handy Laundry follows with 8,000 units (17.4%), ahead of ACSTEP on 6,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Squatty Potty
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$228K
Avg. price
$22.99
B00HSR1B9W
$22.99·★4.6·59.7K revsSquatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
Units sold10K
Handy Laundry
1 ASIN in Top 10
17.4%
Units
8K
Revenue
$103.6K
Avg. price
$12.99
B014WOXB6O
$12.99·★4.7·84K revsHandy Laundry Folding Step Stool 9 Inch, Black, Non-Slip Holds 300 lbs | 9 Inch, Black, Foldable Collapsible Step Stool, Non-Slip, Holds 300 lbs, Kitchen Bathroom Bedroom, Adults
Units sold8K
ACSTEP
1 ASIN in Top 10
13.0%
Units
6K
Revenue
$63K
Avg. price
$11.99
B09472RY19
$11.99·★4.6·18.7K revsACSTEP Folding Step Stool 9 Inch, Non-Slip Foldable Stools for Kids, Black | Heavy Duty Collapsible Foot Stool, Lightweight, Holds 300 lb for Toddler/Adults Kitchen Bathroom Bedroom Outdoor, with Handle
Units sold6K
Trending Stools Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DC6NJ5P1 booked 2K units at $35.98, with ▲ 300.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DC6NJ5P1
Sweetcrispy Vanity Stool Chair with Storage, Ottoman Faux Fur Soft Padded Makeup Footstools Seat with 4 Metal Legs Anti-Slip Adjustable Feet Modern Cute Small Footrest for Home Entryway Bedroom White
Price
$35.98
Rating
4.7
Reviews
820
Latest month sales
B07MSC2BMM
Vaunn Medical Foot Step Stool 350lbs Heavy-Duty Welded Steel Legs, Fully Welded Single Construction Frame, Anti-Skid Rubber Platform
Price
$39.99
Rating
4.8
Reviews
3.9K
Latest month sales
B0CR6BRVNH
Nalupatio Modern Bar Stools Set of 2, Adjustable Faux Leather Upholstered Swivel Bar Stools, Counter Height Bar Chairs with Back for Kitchen Island, Black
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.5
Reviews
2.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this stools report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card