Stool Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stool sales on Amazon US totaled 150,600 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $4,148,139 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 46.7% of revenue, while a typical listing is priced at $31.50. The keyword itself pulled 46,757 Amazon queries over the same period (▼ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the stool Top 50 moved 1,551,550 units and $42,700,085 in cumulative sales — an average of 129,296 units and $3,558,340 per month. Monthly throughput topped out at 150,600 units in July 2026 and dipped to 85,000 in May 2026, leaving the latest reading 11.1% higher than August 2025.
Stool Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.6K
▲ 6.0% MoM
Monthly Revenue 2026/07
$4.1M
▲ 5.8% MoM
Top 10 Market Share 2026/07
52.5%
Stool Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stool listing on Amazon US in July 2026 is ASIN B00HSR1B9W (Brand: Squatty Potty), which sold 10,000 units at $22.99 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,938,540 in July 2026 — 52.5% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stool' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HSR1B9W
Squatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
10K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B087279HM1
HBTower Step Ladder, Folding Step Stool with Wide Anti-Slip Pedal | Sturdy Steel Ladder, Convenient Handrail, Lightweight, Portable Steel Step Stool
10K
▲ 0.0%vs. prior month
$561K
latest month
12-month trend
B0DBLR63W9
HOMLAND Shower Chair for Inside Shower, Adjustable Height Shower Stool | Shower Seat for Inside Tub Bathroom Bench Bath Chair for Elderly and Disabled, Lightweight Aluminum Frame - Light Blue
10K
▲ 0.0%vs. prior month
$284.9K
latest month
12-month trend
B016P2STRW
Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
9K
▲ 28.6%vs. prior month
$116.9K
latest month
12-month trend
B071JB9SC8
Utopia Home Folding Step Stool 9 Inch, Anti-Slip, Black, 1-Pack | Foldable step stool with anti-slip surface, built-in handle, and 300 lbs support for safe home use
9K
▲ 50.0%vs. prior month
$92K
latest month
12-month trend
B014WOXB6O
Handy Laundry Folding Step Stool 9 Inch, Black, Non-Slip Holds 300 lbs | 9 Inch, Black, Foldable Collapsible Step Stool, Non-Slip, Holds 300 lbs, Kitchen Bathroom Bedroom, Adults
8K
▼ 11.1%vs. prior month
$103.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stool Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Squatty Potty is the best-performing stool brand in July 2026, moving 22,000 units across 3 ASINs for 27.8% of Top 10 volume. HBTower follows with 10,000 units (12.7%), ahead of HOMLAND on 10,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 53.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $26.99 to $49.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Squatty Potty
3 ASINs in Top 10
27.8%
Units
22K
Revenue
$628.5K
Avg. price
$30.99
B00HSR1B9W
$22.99·★4.6·59.7K revsSquatty Potty Simple Curve Bathroom Toilet Stool 7 Inch - White | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture Lightweight with Sleek and Modern Design
Units sold10KB07HD7JVLB
$39.99·★4.7·17.7K revsSquatty Potty Bamboo Flip Bathroom Toilet Stool - 7 and 9 inch Adjustable | Squat Footrest Bathroom Stool for Improved Bowel Health and Natural Posture - Wood - Instantly adjust various heights
Units sold6KB06Y2JMP7B
$29.99·★4.6·15.7K revsSquatty Potty Adjustable 2.0 Bathroom Toilet Stool 7 inch & 9 inch. - White | Convertible to 7 inch or 9 inch Height with Removable Topper for Adults and Kids Squatty Stool
Units sold6K
HBTower
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$561K
Avg. price
$49.95
B087279HM1
$49.95·★4.7·37K revsHBTower Step Ladder, Folding Step Stool with Wide Anti-Slip Pedal | Sturdy Steel Ladder, Convenient Handrail, Lightweight, Portable Steel Step Stool
Units sold10K
HOMLAND
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$284.9K
Avg. price
$26.99
B0DBLR63W9
$26.99·★4.5·5.7K revsHOMLAND Shower Chair for Inside Shower, Adjustable Height Shower Stool | Shower Seat for Inside Tub Bathroom Bench Bath Chair for Elderly and Disabled, Lightweight Aluminum Frame - Light Blue
Units sold10K
Trending Stool Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08P752RXQ booked 5K units at $16.98, with ▲ 0.0% MoM change. On the growth side, B0DC6NJ5P1 leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0G3PNB11M close behind at ▲ 185.7% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08P752RXQ
Delxo Folding Step Stool 13 Inch,300 Lbs Step Stool for Adults Black | Foldable Step Stool 13",Non-Slip Foot Stools with Handle,Lightweight Collapsible stools for Kitchen,Bathroom,Bedroom,Garden
Price
$16.98
Rating
4.5
Reviews
10.9K
Latest month sales
B0DC6NJ5P1
Sweetcrispy Vanity Stool Chair with Storage, Ottoman Faux Fur Soft Padded Makeup Footstools Seat with 4 Metal Legs Anti-Slip Adjustable Feet Modern Cute Small Footrest for Home Entryway Bedroom White
Price
$28.82
Rating
4.7
Reviews
799
Latest month sales
B0G3PNB11M
neotidy Foldable Stool Chair, 17.7” Tall Folding Seat for Adults up to 400 lb, Heavy-Duty Plastic Foldable Stool for Sitting, Portable Compact Folding Chair for Home Outdoor Camping, Black
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
231
Latest month sales
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