Sti Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sti sales on Amazon US totaled 12,800 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $322,873 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.8% of unit volume and 97.3% of revenue, while a typical listing is priced at $52.41. The keyword itself pulled 31,850 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the sti Top 50 moved 145,900 units and $3,644,067 in cumulative sales — an average of 12,158 units and $303,672 per month. Monthly throughput topped out at 12,900 units in June 2026 and dipped to 9,650 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Sti Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.8K
▼ 0.8% MoM
Monthly Revenue 2026/07
$322.9K
▲ 2.0% MoM
Top 10 Market Share 2026/07
98.8%
Sti Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sti listing on Amazon US in July 2026 is ASIN B0946VTR1Y (Brand: TROJAN), which sold 10,000 units at $19.99 apiece — equal to 78.1% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,650 units and $314,284 in July 2026 — 98.8% of unit volume and 97.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sti' on Amazon
July 2026



![Matchbox 2024 Subaru WRX S4 STI [Blue] 31/125, 1:64 Scale Diecast Toy Vehicle (ASIN B0GFXFT91Q), rank #5 by monthly sales volume for 'Sti' on Amazon](https://m.media-amazon.com/images/I/51yCQ1ImZgL._AC_UY512_.jpg)





Is 98.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0946VTR1Y
TROJAN Raw Thin Latex Condoms for Men, 24 Count | America's Thinnest Latex Condoms, Lubricated, Premium Latex, Helps Reduce Risk of Pregnancy and STIs
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend

B0D7Z1C2GC
Puroma Cabin Air Filter Activated Carbon for CP930 CF10930 CAF1869P Subaru | For Crosstrek Forester Impreza WRX 72880-FG000, Easy Install, Odor Removal, High Airflow Capacity, Long-lasting, Multi-layer
1K
▲ 0.0%vs. prior month
$9.8K
latest month
12-month trend

B0D3J75YMP
STD Hero At-Home Common STD Test Kit for Women and Men - Test for the Top Four STD's - Includes MGen - Private At-Home Collection - Simple, Discreet, Easy-to-Use with Fast Online Results
800
▼ 11.1%vs. prior month
$54.2K
latest month
12-month trend

B0006AZDII
Safety Technology International, Inc. STI-6400 Exit Stopper Multifunction Door Alarm, Helps Prevent Unauthorized Exits or Entries Through Emergency Doors
400
▲ 0.0%vs. prior month
$30.5K
latest month
12-month trend
![Matchbox 2024 Subaru WRX S4 STI [Blue] 31/125, 1:64 Scale Diecast Toy Vehicle](https://m.media-amazon.com/images/I/51yCQ1ImZgL._AC_UY512_.jpg)
B0GFXFT91Q
Matchbox 2024 Subaru WRX S4 STI [Blue] 31/125, 1:64 Scale Diecast Toy Vehicle
100
▲ 0.0%vs. prior month
$672
latest month
12-month trend

B00PV6F8I2
Subaru Genuine Tweeter Kit Kicker WRX STi Forester Crosstrek Impreza H631SFJ101
100
▲ 0.0%vs. prior month
$10.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sti Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TROJAN is the best-performing sti brand in July 2026, moving 10,000 units across 1 ASIN for 79.1% of Top 10 volume. Puroma follows with 1,000 units (7.9%), ahead of Better Life Science on 800 units (6.3%).
With 7 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.85 to $61.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TROJAN
1 ASIN in Top 10
79.1%
Units
10K
Revenue
$200K
Avg. price
$19.99

B0946VTR1Y
$19.99·★4.5·5.1K revsTROJAN Raw Thin Latex Condoms for Men, 24 Count | America's Thinnest Latex Condoms, Lubricated, Premium Latex, Helps Reduce Risk of Pregnancy and STIs
Units sold10K
Puroma
1 ASIN in Top 10
7.9%
Units
1K
Revenue
$9.8K
Avg. price
$9.85

B0D7Z1C2GC
$9.85·★4.5·285 revsPuroma Cabin Air Filter Activated Carbon for CP930 CF10930 CAF1869P Subaru | For Crosstrek Forester Impreza WRX 72880-FG000, Easy Install, Odor Removal, High Airflow Capacity, Long-lasting, Multi-layer
Units sold1K
Better Life Science
1 ASIN in Top 10
6.3%
Units
800
Revenue
$54.2K
Avg. price
$61.20

B0D3J75YMP
$61.20·★4.3·165 revsSTD Hero At-Home Common STD Test Kit for Women and Men - Test for the Top Four STD's - Includes MGen - Private At-Home Collection - Simple, Discreet, Easy-to-Use with Fast Online Results
Units sold800
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