Stevia Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stevia Liquid sales on Amazon US totaled 104,300 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $1,484,442 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 45.5% of revenue, while a typical listing is priced at $16.59. The keyword itself pulled 24,301 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the stevia liquid Top 50 moved 1,186,700 units and $16,418,935 in cumulative sales — an average of 98,892 units and $1,368,245 per month. Monthly throughput topped out at 110,900 units in June 2026 and dipped to 65,400 in May 2026, leaving the latest reading 4.8% higher than August 2025.
Stevia Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.3K
▼ 6.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 5.0% MoM
Top 10 Market Share 2026/07
55.6%
Stevia Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stevia liquid listing on Amazon US in July 2026 is ASIN B004LSGEXY (Brand: Truvia), which sold 10,000 units at $6.48 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $675,300 in July 2026 — 55.6% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stevia Liquid' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004LSGEXY
Truvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B01M311CXS
Stur Liquid Water Enhancer | Classic Variety Pack | Naturally Sweetened | High in Vitamin C & Antioxidants | Sugar Free | Zero Calories | Keto | Vegan | 5 Bottles, Makes 120 Drinks
10K
▲ 0.0%vs. prior month
$153.8K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B072FJ47FF
Pyure Liquid Stevia Extract | Zero Calorie Sugar-Free Sweetener, 1.8 Oz | Organic Liquid Stevia Extract For Coffee, Tea, Drinks, Keto, Diabetic, Vegan, Zero Calorie, Sugar-Free, And Low Carb Diets
6K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B0CF6L6PRT
Monk Fruit Drops - Natural Sweetener 15X Sweeter Than Sugar (167 servings) | Monk Fruit Sweetener No erythritol - Monk Fruit Extract - (1.7 oz)
5K
▼ 16.7%vs. prior month
$64.8K
latest month
12-month trend
B07D3X5DS9
Truvia Original Stevia Sweetener Packets, 240 Count Carton | 240 packets, 16.9 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
4K
▼ 33.3%vs. prior month
$57.7K
latest month
12-month trend
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Best Stevia Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Truvia is the best-performing stevia liquid brand in July 2026, moving 14,000 units across 2 ASINs for 24.1% of Top 10 volume. SweetLeaf follows with 13,000 units (22.4%), ahead of Stur on 10,000 units (17.2%).
With 8 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.23 to $17.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Truvia
2 ASINs in Top 10
24.1%
Units
14K
Revenue
$120.3K
Avg. price
$11.23
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
Units sold10KB07D3X5DS9
$15.98·★4.8·20.5K revsTruvia Original Stevia Sweetener Packets, 240 Count Carton | 240 packets, 16.9 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold4K
SweetLeaf
2 ASINs in Top 10
22.4%
Units
13K
Revenue
$179.2K
Avg. price
$13.45
B00GRY33AC
$16.91·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10KB000E8WIAS
$9.99·★4.5·12.5K revsSweetLeaf Stevia Drops Liquid Sweetener, Vanilla Creme - 2 Fl Oz, Pack of 1 | Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold3K
Stur
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$153.8K
Avg. price
$17.45
B01M311CXS
$17.45·★4.2·20.2K revsStur Liquid Water Enhancer | Classic Variety Pack | Naturally Sweetened | High in Vitamin C & Antioxidants | Sugar Free | Zero Calories | Keto | Vegan | 5 Bottles, Makes 120 Drinks
Units sold10K
Trending Stevia Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000E8WIAS booked 3K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0020N3NRC leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0BQ8L2M26 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000E8WIAS
SweetLeaf Stevia Drops Liquid Sweetener, Vanilla Creme - 2 Fl Oz, Pack of 1 | Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Price
$9.99
Rating
4.5
Reviews
12.5K
Latest month sales
B0020N3NRC
NuNaturals Liquid Stevia Sweetener, Vanilla Alcohol-Free, 2oz
Price
$12.79
Rating
4.5
Reviews
1.5K
Latest month sales
B0BQ8L2M26
SPLENDA Liquid Zero Calorie Sweetener drops, 100ml (Pack of 2)
Unlock to view ASIN details and product titles
Price
$11.96
Rating
4.6
Reviews
5.4K
Latest month sales
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