Steamer Pot Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Steamer Pot sales on Amazon US totaled 122,600 units in July 2026 (▼ 36.4% vs. the prior month), generating an estimated $6,955,955 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 64.4% of revenue, while a typical listing is priced at $60.13. The keyword itself pulled 16,548 Amazon queries over the same period (▲ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the steamer pot Top 50 moved 1,750,500 units and $110,644,941 in cumulative sales — an average of 145,875 units and $9,220,412 per month. Monthly throughput topped out at 262,350 units in November 2025 and dipped to 63,700 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Steamer Pot Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122.6K
▼ 36.4% MoM
Monthly Revenue 2026/07
$7M
▼ 51.5% MoM
Top 10 Market Share 2026/07
63.6%
Steamer Pot Market Share & Sales Concentration on Amazon US — July 2026
The most-sold steamer pot listing on Amazon US in July 2026 is ASIN B007WQ9YNO (Brand: AROMA), which sold 20,000 units at $36.99 apiece — equal to 16.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $4,477,150 in July 2026 — 63.6% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Steamer Pot' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
20K
▲ 100.0%vs. prior month
$739.4K
latest month
12-month trend
B01NBKTPTS
Instant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0CXVWZH21
Rice Robot Personal Rice Cooker, PFAS-free, Nonstick. 1 Quart Capacity, with Stainless Steel Steamer Tray, Measuring Cups, Recipe Book with 60 Recipes, and Serving Spoon, As Seen On TV
8K
▲ 60.0%vs. prior month
$300.8K
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B0FVZTF34R
Elite Gourmet ERC003BX Rice Cooker, Keep Warm, Black, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
7K
▼ 12.5%vs. prior month
$125.9K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
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Best Steamer Pot Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing steamer pot brand in July 2026, moving 23,000 units across 3 ASINs for 29.5% of Top 10 volume. AROMA follows with 20,000 units (25.6%), ahead of Elite Gourmet on 11,000 units (14.1%).
With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.99 to $114.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
3 ASINs in Top 10
29.5%
Units
23K
Revenue
$2.5M
Avg. price
$114.95
B01NBKTPTS
$147.49·★4.6·48.9K revsInstant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$107.38·★4.7·180.2K revsInstant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold6K
AROMA
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$739.4K
Avg. price
$36.99
B007WQ9YNO
$36.99·★4.5·65.2K revsAROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
Units sold20K
Elite Gourmet
2 ASINs in Top 10
14.1%
Units
11K
Revenue
$239.7K
Avg. price
$23.99
B0FVZTF34R
$19.99·★4.0·8.6K revsElite Gourmet ERC003BX Rice Cooker, Keep Warm, Black, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
Units sold7KB0BT61CVHM
$27.99·★4.1·1.8K revsElite Gourmet ERC006SS 6-Cup Electric Rice Cooker with Stainless Steel Inner Pot, Makes Soups, Stews, Porridges, Grains and Cereals, 6 cup (3 cups uncooked), Black
Units sold4K
Trending Steamer Pot Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B016Y8JSK4 booked 5K units at $27.99, with ▲ 400.0% MoM change. On the growth side, B007WQ9YNO leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B016Y8JSK4
BLACK+DECKER 6-Cup Rice Cooker with Steaming Basket | Cooks up to 6 cups of rice with automatic keep warm, steaming basket and removable nonstick bowl.
Price
$27.99
Rating
4.4
Reviews
37K
Latest month sales
B0BT61CVHM
Elite Gourmet ERC006SS 6-Cup Electric Rice Cooker with Stainless Steel Inner Pot, Makes Soups, Stews, Porridges, Grains and Cereals, 6 cup (3 cups uncooked), Black
Price
$27.99
Rating
4.1
Reviews
1.8K
Latest month sales
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.5
Reviews
65.2K
Latest month sales
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