Steamer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Steamer sales on Amazon US totaled 361,900 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $16,263,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 48.9% of revenue, while a typical listing is priced at $55.98. The keyword itself pulled 308,011 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the steamer Top 50 moved 3,254,650 units and $153,357,954 in cumulative sales — an average of 271,221 units and $12,779,829 per month. Monthly throughput topped out at 410,050 units in June 2026 and dipped to 183,800 in January 2026, leaving the latest reading 23.8% higher than August 2025.
Steamer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
361.9K
▼ 12.0% MoM
Monthly Revenue 2026/07
$16.3M
▼ 20.0% MoM
Top 10 Market Share 2026/07
58.0%
Steamer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold steamer listing on Amazon US in July 2026 is ASIN B01NB05WI5 (Brand: BLACK+DECKER), which sold 40,000 units at $20.99 apiece — equal to 11.1% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $7,947,400 in July 2026 — 58.0% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Steamer' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01NB05WI5
BLACK+DECKER Steam Iron for Clothes with Auto Shutoff & TrueGlide Soleplate
40K
▼ 20.0%vs. prior month
$876K
latest month
12-month trend
B0CF88RN17
Jack ＆ Rose Travel Steamer for Clothes,100-220V Portable Iron,15s Heat Up,Steamer ＆ Iron 2 In 1, Travel Size,Large Ceramic Heat Panel,for Global and Europe
30K
▼ 25.0%vs. prior month
$1.6M
latest month
12-month trend
B0FR4NZN55
Steam Cleaner, Portable Steamer for Cleaning with 16pcs Accessories, 6-Level Adjustable and 15s Heat-Up, Handheld Steam Cleaner for Home, Tile, Dirt, Grout, Grease, Car Detailing
30K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07HF3X6Y4
HiLIFE Steamer for Clothes, Portable Handheld Clothing Steamer, 240ml Big Capacity, 700W, Strong Power, Fabric Quick Wrinkle Remover with Brush for Home, Office(ONLY 120V) -Blue
20K
▼ 33.3%vs. prior month
$507.8K
latest month
12-month trend
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
20K
▲ 100.0%vs. prior month
$739.4K
latest month
12-month trend
B0FYF2X322
OGHom Steamer for Clothes, 110-240V Travel Steamer & Iron 2 in 1, 1000W Powerful Steam, Portable Handheld Garment Wrinkle Remover, 30s Fast Heat-Up with Dry & 2-Steam Control, for Global & Europe
20K
▲ 100.0%vs. prior month
$799.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Steamer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLACK+DECKER is the best-performing steamer brand in July 2026, moving 40,000 units across 1 ASIN for 19.0% of Top 10 volume. HiLIFE follows with 40,000 units (19.0%), ahead of Jack & Rose on 30,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.99 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLACK+DECKER
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$876K
Avg. price
$20.99
B01NB05WI5
$20.99·★4.3·44.7K revsBLACK+DECKER Steam Iron for Clothes with Auto Shutoff & TrueGlide Soleplate
Units sold40K
HiLIFE
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$1M
Avg. price
$24.99
B07HF3X6Y4
$24.99·★4.2·130.5K revsHiLIFE Steamer for Clothes, Portable Handheld Clothing Steamer, 240ml Big Capacity, 700W, Strong Power, Fabric Quick Wrinkle Remover with Brush for Home, Office(ONLY 120V) -Blue
Units sold20KB0D3DZQ1ZM
$24.99·★4.2·130.5K revsHiLIFE Steamer for Clothes, Portable Handheld Design, 240ml Big Capacity, 700W, Strong Penetrating Steam, Removes Wrinkle, for Home, Office(ONLY FOR 120V)-Black
Units sold20K
Jack & Rose
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$1.6M
Avg. price
$59.99
B0CF88RN17
$59.99·★4.3·4.9K revsJack ＆ Rose Travel Steamer for Clothes,100-220V Portable Iron,15s Heat Up,Steamer ＆ Iron 2 In 1, Travel Size,Large Ceramic Heat Panel,for Global and Europe
Units sold30K
Trending Steamer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GYNT9ZF1 leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B007WQ9YNO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYNT9ZF1
Handheld Clothes Steamer, 1000W Foldable Garment Steamer for Travel | 30s Fast Heat-Up, 180ml Tank, Aluminum Heating Plate, Smart Safety Protection, Black(120V US Version)
Price
$25.99
Rating
4.4
Reviews
164
Latest month sales
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
Price
$36.97
Rating
4.5
Reviews
65.1K
Latest month sales
B0FYF2X322
OGHom Steamer for Clothes, 110-240V Travel Steamer & Iron 2 in 1, 1000W Powerful Steam, Portable Handheld Garment Wrinkle Remover, 30s Fast Heat-Up with Dry & 2-Steam Control, for Global & Europe
Unlock to view ASIN details and product titles
Price
$39.97
Rating
4.3
Reviews
1.3K
Latest month sales
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