Star Trek Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Paramount is the best-performing star trek brand in July 2026, moving 2,600 units across 8 ASINs for 83.9% of Top 10 volume. LEGO follows with 300 units (9.7%), ahead of The Unemployed Philosophers Guild on 200 units (6.5%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.95 to $399.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0H34K3W78 booked 700 units at $139.99.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.