Star Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Star Shorts sales on Amazon US totaled 6,300 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $147,886 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.5% of unit volume and 78.9% of revenue, while a typical listing is priced at $26.66. The keyword itself pulled 2,520 Amazon queries over the same period (▼ 69.7% MoM).
Zooming out to the 12-month window ending July 2026, the star shorts Top 50 moved 38,000 units and $854,255 in cumulative sales — an average of 3,167 units and $71,188 per month. Monthly throughput topped out at 7,950 units in June 2026 and dipped to 750 in January 2026, leaving the latest reading 35.5% higher than August 2025.
Star Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.3K
▼ 20.8% MoM
Monthly Revenue 2026/07
$147.9K
▼ 27.3% MoM
Top 10 Market Share 2026/07
82.5%
Star Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold star shorts listing on Amazon US in July 2026 is ASIN B00XKY8MDK (Brand: Wrangler Authentics), which sold 1,000 units at $24.77 apiece — equal to 15.9% of every unit tracked in this report.
The Top 10 ASINs account for 5,200 units and $116,633 in July 2026 — 82.5% of unit volume and 78.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Star Shorts' on Amazon
July 2026
Is 82.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00XKY8MDK
Wrangler Authentics mens Loose Fit Carpenter Short
1K
▲ 42.9%vs. prior month
$24.4K
latest month
12-month trend
B0D2DCDRD4
SOLY HUX Women's Tank Tops Y2K Summer Going Out Crop Top Concert Outfits
1K
▲ 66.7%vs. prior month
$20K
latest month
12-month trend
B0BXPZ5HJD
Haqptul Rimless Y2K Sunglasses Star Wrap Around Glasses 2000S Accessories for Women Men Trendy Fashion Cool Shield Shades
700
▲ 0.0%vs. prior month
$10.4K
latest month
12-month trend
B08WBGHJ61
THUNDER STAR Women Mid Rise Ripped Stretchy Jeans Shorts Frayed Raw Hem Casual Denim Shorts
700
▼ 30.0%vs. prior month
$22.2K
latest month
12-month trend
B0C93MCMQZ
Star Tights, Fishnet Tights, Star Fishnets, Fishnet Stockings Plus Size, Fish Net Stockings for Women Sexy
400
▲ 33.3%vs. prior month
$5.2K
latest month
12-month trend
B0F543NQQN
Ekouaer Womens Pajama Sets 2 Piece Pjs Short Sleeve Top and Shorts
300
▼ 66.7%vs. prior month
$3.6K
latest month
12-month trend
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Best Star Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wrangler Authentics is the best-performing star shorts brand in July 2026, moving 1,800 units across 4 ASINs for 34.6% of Top 10 volume. SOLY HUX follows with 1,000 units (19.2%), ahead of THUNDER STAR on 1,000 units (19.2%).
With 6 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.99 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wrangler Authentics
4 ASINs in Top 10
34.6%
Units
1.8K
Revenue
$45.7K
Avg. price
$26.69
B00XKY8MDK
$24.77·★4.4·17.1K revsWrangler Authentics mens Loose Fit Carpenter Short
Units sold1KB07YP9S7DT
$28.83·★4.6·19K revsWrangler Authentics Authentics Men's Classic Relaxed Fit Five Pocket Jean Short
Units sold300B0CP8DZ9GZ
$23.33·★4.5·67.7K revsWrangler Authentics Men’s Premium Twill Cargo Short
Units sold300B075MY6M6Z
$29.84·★4.6·18.2K revsWrangler Authentics Men’s Comfort Flex Waistband Jean Short
Units sold200
SOLY HUX
1 ASIN in Top 10
19.2%
Units
1K
Revenue
$20K
Avg. price
$22.99
B0D2DCDRD4
$22.99·★4.0·578 revsSOLY HUX Women's Tank Tops Y2K Summer Going Out Crop Top Concert Outfits
Units sold1K
THUNDER STAR
2 ASINs in Top 10
19.2%
Units
1K
Revenue
$31.8K
Avg. price
$31.99
B08WBGHJ61
$31.99·★4.3·6.4K revsTHUNDER STAR Women Mid Rise Ripped Stretchy Jeans Shorts Frayed Raw Hem Casual Denim Shorts
Units sold700B08W9M9FSS
$31.99·★4.3·6.4K revsTHUNDER STAR Women Mid Rise Ripped Stretchy Jeans Shorts Frayed Raw Hem Casual Denim Shorts
Units sold300
Trending Star Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075MY6M6Z booked 200 units at $29.84, with ▲ 0.0% MoM change. On the growth side, B0G18QXNYC leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0D2DCDRD4 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075MY6M6Z
Wrangler Authentics Men’s Comfort Flex Waistband Jean Short
Price
$29.84
Rating
4.6
Reviews
18.2K
Latest month sales
B0G18QXNYC
Milumia Women's Y2k Punk Star Faux Leather Shorts Rave Micro Mini Shorts
Price
$29.99
Rating
3.7
Reviews
40
Latest month sales
B0D2DCDRD4
SOLY HUX Women's Tank Tops Y2K Summer Going Out Crop Top Concert Outfits
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.0
Reviews
578
Latest month sales
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